臺灣博碩士論文加值系統

自古以來人類就懂得使用各種物品作為飾品，來美妝自己或作為突顯權力的象徵。人類最早使用的飾品材料由自然界取得，如礦石、木頭、動物骨頭⋯⋯等等,樣式簡單質樸、製作容易。我們人類文明的進步，肇始於對礦物資源的利用，從直接利用岩石作為工具，進步到利用礦物加工冶煉為金屬並提升附加價值後再利用。
而這些「裝飾藝術」是從人類懂得利用外物來裝飾自己時就不斷發展，可以說是人類文化中最早發展的藝術之一。在許多考古遺跡中所發現的石珠與蚌殼等配戴性飾物，即是人類最古老的珠寶首飾，這些製作的行為就是最原始的「珠寶設計」。
「珠寶」也隨著時代的進步及人們生活水平的提升而變為平民化，以前只有貴族和富有人家才能擁有的，已經變成平常百姓也都能擁有，是最能撼動人心的感受也能提高身分地位與品味，進而享受到佩戴珠寶帶來的喜悅！珠寶產業是附加價值極高的產業，除了是重要節慶日、紀念日時被用來當禮品饋贈外，更是搭配服飾不可少的重要配件，是流行產業中不可或缺的角色。而隨著人類使用的工具精進和經驗技術的提升，使用材料更高貴，材質跟著增加複雜化，樣式的新穎設計更是變化無窮。
現代所謂的「珠寶」，指的就是使用金屬和寶玉石結合而成的飾品，市場上的珠寶首飾大致可以分為金屬類首飾和寶玉石類首飾。「金屬」是指：貴金屬或其合金，如鉑、24K黃金（99.99%黃金)、18K金(75%)、14K金(58.3%)，10K金(41.7%)、銀(92.5%)、紅銅、黃銅或其他合金製作成的戒指、項鍊、手鐲、手鍊……等首飾。
「寶石」是指：天然寶石、半寶石、再生寶石、仿寶石、有機寶石及雜石類等。
天然（貴重）寶石是指：鑽石、紅寳石、藍寶石、祖母綠、翡翠等。
半寶石是指：紫水晶、黃水晶、白水晶、石榴石、橄欖石、尖晶石、坦桑石（丹泉石）、黃玉、碧璽（電氣石）、海水藍寶等。
再生寶石是指：再生紅寶石、再生祖母綠等。
仿寶石是指：人造鑽石、人造剛玉、人造尖晶石、人造氧化鋯石、玻璃等。
有機寶石是指：珊瑚、珍珠、琥珀、貝殼等。
雜石類是指：瑪瑙、軟玉、化石等。
本研究主要目的在檢視臺灣珠寶業中寶玉石的經營模式，經由文獻探討，以及5位專家訪談後，本研究發現了一些影響珠寶業經營寶玉石的獲利因素與商業模式，這些研究發現將提供給實務界人士作為改進績效的參考。

Since ancient times; humans have learned to use various objects to decorate themselves either for beauty or as symbols of power. The earliest uses of jewelry were materials obtained from nature such as ore, wood, animal bones, etc. The jewelry designs and styles were at one-point in time primitive and easy to create. We have since slowly adopted to use various kinds of minerals in jewelry creation with the advancement of human civilization. We have also replaced the use of primitive stone tools for jewelry creation to the use of mineral processing processes to create metal; as a result, adding to the value of the jewelry piece created.
These "decorative arts" are developed from the time when human begins to learn to use foreign objects to decorate themselves. It can be said that jewelry creation is one of the earliest contribution to the developments of the complexity in human civilization. The wearable ornaments such as stone beads and clamshells found in many archaeological remains are the oldest jewelry known to mankind and are known to be the most primitive types of "jewelry design".
The luxury of owning jewelry pieces has in the past only been exclusive to the wealthy and nobilities, jewelry has since gradually become available to the populace together with the improvement of peoples living standards. Almost everyone owns some form of jewelry today.
The jewelry industry is an industry that contributes to add value in many different aspects of our daily lives. Apart from being a crucial part of important celebrations and anniversaries, jewelry pieces are also used as accessories for clothing and plays an indispensable role in the popular culture industry. Progressing with technological advancement, tool usage becomes more complex, the use of materials becomes more diverse, the choice of materials more valuable, and the innovation to different designs and styles are endless.
Today, the so-called "jewelry" refers to the combined use of metal and gemstones to create a jewelry piece. Jewelry on the market can be roughly divided into metal jewelry and gemstone jewelry. "Metal" means: precious metals or their alloys such as platinum, 24K gold (99.99% gold), 18K gold (75%), 14K gold (58.3%), 10K gold (41.7%), silver (92.5%), copper, brass or other alloys made into rings, necklaces, bracelets, etc.
"Gem" refers to natural gemstones, semi-precious stones, regenerated gemstones, imitation gemstones, organic gemstones and miscellaneous stones.
Natural (precious) gemstones are: diamonds, rubies, sapphires, emeralds, jade, etc.
Semi-precious stones refer to: amethyst, citrine, white crystal, garnet, peridot, spinel, tanzanite, topaz, tourmaline, aquamarine and so on.
Regenerated gemstones are: regenerated rubies, regenerated emeralds, etc.
Imitation gemstones are: synthetic diamonds, synthetic corundum, synthetic spinels, cubic zirconia, glass, and the like.
Organic gemstones are: corals, pearls, amber, shells, etc.
Miscellaneous stone refers to: agate, nephrite, fossils, etc.
The main purpose of this study is to examine Taiwanese jewelry industrys business model. This study has explored profit factors and business models that affect the gemstone industrys operation after having discussed and interviewed five industry experts. The findings from this study can serve as a reference for performance enhancement for those in the related industries.

目 錄
摘要 i
ABSTRACT iii
誌謝 vi
目錄 viii
表目錄 x
圖目錄 xi
第一章緒論 1
1.1研究背景與動機 1
1.2研究目的 1
1.3研究流程與架構 3
第二章文獻探討 4
2.1經營模式 4
2.1.1經營模式的定義 4
2.1.2經營模式的意涵 5
2.2珠寶產業 10
2.2.1珠寶產業動態 10
第三章研究方法 15
3.1研究方式 15
3.2研究對象 15
3.3研究流程設計 15
3.4訪談問題 15
第四章實證研究 17
4.1研究對象與研究訪談 17
4.2 研究結果 17
第五章 研究結論與建議 26
5.1研究結論 26
5.2 研究貢獻與實務運用 26
5.3研究限制與未來研究建議 26
5.3.1研究限制 26
5.3.2未來研究建議 27
參考文獻 28
附錄 30

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