臺灣博碩士論文加值系統

　　本研究旨在瞭解消費者對雲林縣虎尾合同廳舍的商店印象、知覺價值與購買意願的關係。研究採用問卷調查法，以虎尾合同廳舍的消費者為受試對象，總計發放問卷302份，回收有效問卷279份。所得問卷資料以百分比、次數分配、平均數分析、t考驗、單因子變異數分析及Pearson積差相關等統計方法進行資料分析。本研究結果如下所述：
一、消費者對虎尾合同廳舍的商店印象方面較佳以21~30歲的未婚女性認同度較高，學歷為專科，其消費目的為享受空間氛圍。
二、在虎尾合同廳舍內的消費者能感受到較高的知覺價值，最主要為未婚的女性消費者且年齡多居於21~30歲；教育程度為研究所畢業；職業為學生及軍公教；消費目的則為聚會。
三、在虎尾合同廳舍內的消費者其購買意願較高者，最主要為未婚的女性消費者且年齡多居於21~30歲；教育程度為大學畢業；職業為學生；消費目的則為聚會及閱讀。
四、商店印象、知覺價值與購買行為的相關檢定顯示商店印象對知覺價值有正向關係；商店印象對購買意願有正向關係；知覺價值對購買意願有正向關係。

　　The purpose of this research is to underst and the consumer in Huwei Hetong Ting, Yunlin County Building for their shops impression,perceived value and purchase intention. This research used questionnaire which was analyze on the consumer in Huwei Hetong Ting,total 302 samples were returned 279 effective samples. Those data was analyzed by percentage,frequency distribution, average analysis, t test,one-way ANOVA analysis and Pearson product-and-deficit. The results are as below:
1.The consumer shops impression in Huwei Hetong Ting preferred degree of recognition to unmarried women 21 to 30 years of higher education for the college. It’s consumer purpose is to enjoy the space atmosphere.
2.The main consumer in Huwei Hetong Ting can feel higher perceived value are unmarried women over the age of 21 to 30 years old.their level of education is a research institute,and Occupation is students and military and government ; It’s consumer purpose is to get together with others.
3.The main consumer in Huwei Hetong Ting have higher purchase intention are unmarried women over the age of 21 to 30 years old.their level of education is the University,and Occupation is students ; It’s consumer purpose is to get together with others and reading.
4.The related test of store impression,perceived value and purchase intention shows store impression have a positive relations with perceived value. Shops impression have a positive relations with purchase intention. Perceived value have a positive relations with purchase intention.

中文摘要i
英文摘要ii
目錄iii
表目錄v
圖目錄viii

第一章緒論1
1.1研究背景1
1.2研究動機2
1.3研究目的3
1.4研究流程4
第二章文獻探討5
2.1歷史建築的定義及相關文獻5
2.2歷史建築再利用6
2.3商店印象10
2.4知覺價值15
2.5購買意願19
2.6虎尾合同廳舍沿革22
第三章研究設計及執行24
3.1研究架構24
3.2研究假設25
3.3問卷設計25
3.4研究變項之操作型定義與衡量問項25
3.5預試樣本與問卷前測實施28
3.6問卷預試項目分析29
3.7問卷預試因素分析31
3.8資料分析方法38
第四章研究分析與結果40
4.1人口統計變數分析40
4.2不同人口變項的消費者對於虎尾合同廳舍商店印象的差異分析46
4.3不同人口變項的消費者對於虎尾合同廳舍知覺價值的差異分析62
4.4不同人口變項的消費者於虎尾合同廳舍內商店的購買意願差異分析79
4.5消費者商店印象、知覺價值、購買意願之相關分析86
第五章結論與建議94
5.1研究結論94
5.2實務上的建議97
5.3後續研究建議98
參考文獻99
附錄一預試問卷105
附錄二正式問卷108

壹、中文部分
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2.朱淑惠(民92)。從經營觀點談歷史空間再利用修復之研究，淡江大學建築學系碩士班碩士論文。
3.李健民（民95）。消費者對咖啡連鎖店之商店形象、產品涉入及顧客終身價值關係之研究，銘傳大學碩士班論文。
4.李子和（民100）。不同消費族群對場所意象差異之研究 ─以臺北市個性咖啡館為例，國立臺灣師範大學運動與休閒管理碩士班論文。
5.林良振（民88）。咖啡使用度及產品涉入對咖啡店知覺的影響─以台北市連鎖咖啡店為例，長庚大學管理學研究所企管組碩士論文。
6.林震岩（民98）。多變量分析：SPSS的操作與應用，台北市：智勝文化。
7.周秀蓉（民97）。黃琪淳;陳怡君;嚴素娟;羅詠蓁，休閒體驗與知覺價值對購買意願之影響－以夢時代購物中心爲例，商業現代化學刊。
8.洪愫璜(2003)《前台灣「歷史空間」的再利用：從資源運作的觀點來看》,淡大建研。
9.張益壽（民97）。觀光列車旅遊品質、知覺價值、滿意度與遊後行為意象關係之研究─以東方美人號為例，成功大學交通管理科學研究所碩士論文。
10.張士強（民98）。商店印象、顧客滿意與顧客忠誠類型關係之研究-高雄市星巴克為例，國立高雄餐旅學院碩士論文。
11.張家甄（民94）。古蹟與歷史建築再利用為餐飲設施之文化與空間探討，國立成功大學碩士論文。
12.許裕偵（民102）。網路購物品牌形象、促銷活動與知覺價值對購買意願之影響，南華大學企業管理科學碩士班碩士論文。
13.許士軍（民79）。管理學，台北市：東華書局。
14.陳寶雲（民97）。公有閒置舊建築委外經營管理問題之探討─並以台中市長公館及台中市放送局為例，南華大學美學與視覺藝術學研究所碩士論文。
15.陳澤義（民94）。服務管理，台北市：華泰文化。
16.梁惠雅（民104）。消費者對歷史建築再利用之體驗價值與滿意度研究－以屏東市勝利新村餐廳空間為例，國立屏東大學不動產經營學系碩士班碩士論文。
17.傅朝卿（民97）。國立成功大學建築研究所「建築再利用專題討論」課程講義。
18.楊慕華（民92）。個性咖啡店顧客之商店印象、綜合態度與忠誠度關係研究，中原大學碩士論文。
19.楊裕富（民94）。評王惠君編《歷史建築：保存‧維護‧再利用執行手冊》。

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參、參考網站
1.文化部，2013，地方文化館資料，http://superspace.cca.gov.tw
2.http://a.share.photo.xuite.net/kk8577/1ab797c/18690121/1021851187_m.jpg