臺灣博碩士論文加值系統

A huge portion of waste that is contributing to the exponential growth of garbage cramming our landfills come from single-use plastic tubes and bottles used to package bath and skincare products. Plastic pollution is amongst the world’s biggest environmental issues that we are only now beginning to address. Pioneers in the movement against the haphazard use of plastic are slowly gaining momentum with zero-waste initiatives from which the concept of selling products without their plastic packaging is born.
An equally alarming concern in the bath and skin care industry is the use of toxic chemical ingredients in most commercial products which have proven to harm not only our skin but also our health. In this regard, international agencies are helping consumers determine toxin-free, natural alternatives through labelling and certification.
Aiming to be at the forefront of the zero-waste movement in Asia, this business plan looks into the feasibility of establishing STOR, a refillery-concept chain store for natural bath and skin care products. Doing away with the intrusion and waste of branded single-use packaging, STOR intends to operate by making use of large dispensaries from which consumers are able to fill and refill their own containers with all-natural products from an array of options produced only with nature’s best botanicals.

Abstract ii
1. Executive Summary 1
2. Introduction 3
3. Industry Overview 5
3.1. Zero Waste & A Circular Economy 5
3.2. The Business of Refilleries 6
3.3. Organic Bath & Skin Care Industry in Asia 8
4. Market Opportunity for Bath & Skin Care Refilleries in Asia 10
5. Company Introduction 12
5.1. Motivation 12
5.2. Vision 12
5.3. Mission 12
5.4. Company Name and Logo 13
5.5. Corporate Identity 14
5.5.1. Brand Slogan 14
5.5.2. Store Style 14
5.5.3. Website Mockup 15
5.6. Locations 16
5.6.1. Makati Location 17
5.6.2. Fort Bonifacio Location 17
5.6.3. Quezon Location 18
5.6.4. Pasay Location 18
5.6.5. Mandaluyong Location 19
5.7. Products & Services 19
6. Market Analysis 21
6.1. Porter’s Five Forces 21
6.1.1. Supplier Power 21
6.1.2. Buyer Power 22
6.1.3. Competitive Rivalry 22
6.1.4. Threat of Substitution 22
6.1.5. Threat of New Entry 23
6.2. SWOT 23
6.2.1. Internal Factors: Strengths & Weaknesses 23
6.2.2. External Factors 24
7. Business Model 25
7.1. Customer Segment 25
7.2. Value Proposition 27
7.2.1. Skip Paying for Waste 27
7.2.2. Natural Essentials for Asian Skin 28
7.2.3. Profitable and Scalable Business Model 29
7.2.4. Tried-and-Tested Systems from Data Analytics 30
7.3. Channels 31
7.4. Customer Relationship 32
7.5. Key Activities 33
7.6. Key Resources 35
7.7. Key Partners 37
7.8. Cost Structure 39
7.9. Revenue Streams 40
8. Marketing Plan 41
8.1. Baader-Meinhof Phenomenon 41
8.2. Building a Zero Waste Brands Coalition 42
8.3. Partnership Marketing with Influencers 44
9. Financial Plan 45
9.1. Initial Investment Summary 45
9.1.1. Dispensary Equipment 45
9.1.2. Furnitures & Fixtures 45
9.1.3. Leasehold Improvements & Other Installations 46
9.1.4. Informational Website 46
9.1.5. Inventory Cost 46
9.1.6. Rent & Deposit 47
9.1.7. Salary 47
9.1.8. Marketing 48
9.1.9. Licenses, Legal Fees & Permits 48
9.1.10. Miscellaneous and Cash Reserve 48
9.2. Five Year Projection with NPV 49
10. Conclusion 50
11. Recommendation for Future Growth 51
11.1. Franchising & Market Expansion 51
11.2. Product Expansion 51
12. References 52
 

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