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研究生:沈昱名
研究生(外文):Yu-Ming Shen
論文名稱:台灣集團企業國際市場選擇: 產業環境、公司行為與管理者特質觀點
論文名稱(外文):International Market Choice of Taiwanese Business Groups:Industrial Environments, Behavioral Theory of the Firm and Managers Characteristics.
指導教授:林玟廷林玟廷引用關係
指導教授(外文):Wen-Ting Lin
口試委員:林玟廷劉韻僖李佳玲
口試委員(外文):Wen-Ting LinYun-Si LiouChia-Ling Li
口試日期:2015-05-26
學位類別:碩士
校院名稱:國立中正大學
系所名稱:企業管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2015
畢業學年度:103
語文別:中文
論文頁數:87
中文關鍵詞:集團企業海外市場市場距離產業環境公司行為要素管理者特質
外文關鍵詞:business groupsoverseas marketmarket distance,industry environmentsbehavioral theory of the firmmanager characteristics
相關次數:
  • 被引用被引用:2
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  • 下載下載:78
  • 收藏至我的研究室書目清單書目收藏:0
在全球市場競爭下,集團進行國際化策略勢在必行,回顧過去國內外有關國際化地點的文獻,甚少學者注意到為何有些國家市場距離大需面對高風險,但集團企業仍願意前往。此外,有關市場距離之文獻多著墨於距離帶來的營運結果,甚少探討為何管理者會選擇進入市場距離大的海外地點。因此,本研究試圖探討影響台灣集團企業前往距離大海外市場之原因,補足海外市場地點選擇與市場距離的研究缺口。

本研究採用中華徵信所台灣三百大集團資料庫,彙整出2006年至2012年共101家集團年度資料,分別以外部產業環境、公司行為要素與核心人物特質角度,探討集團選擇地離距離、文化距離和體制距離大海外市場之原因,另外,亦納入多角化經驗探討其調節角色。研究結果顯示:(1)環境複雜性與海外投資地理、文化距離大海外市場呈反向關係;(2)環境動態性與海外投資地理、文化距離大海外市場呈反向關係;(3)集團績效落差與海外投資地理、文化、體制距離大海外市場呈正向關係;(4)集團關鍵核心人物為家族成員與海外投資地理、文化、體制距離大海外市場呈正向關係;(5)多角化經驗強化集團複雜性與海外投資地理、文化、體制距離大海外市場的反向關係。

Business groups go international because of competition from the world. Review past studies about the international location choices, a few scholars have noticed why some business groups are willing to go to the country with long distance and high risks. Besides, the studies about the market distance are focus on the result of running business on the long distance locations. A few studies investigate why managers decide to enter the long distance locations. Therefore, this study aimed to examine the reason making business groups in Taiwan to invest the long distance market and to fill the gap between the choices of overseas markets and market distance.
This study was based on data collected from China Credit Information Service top 300 business groups. The sample was tested hypotheses by using longitudinal data(2006-2012) from 101 group companies. Independent variables include industry environment, behavioral theory of the firm and managers characteristics to investigate why business groups go investing the overseas markets with high geographical distance, cultural distance or institutional distance. Moreover, this study uses diversification experience as moderating variable and finds the relationship between diversification experience and industry environments. The result indicate: (1)The environment complexity present a negative relationship with investing high geographical distance and cultural distance. (2)The environment dynamism present a negative relationship with investing high geographical distance and cultural distance. (3)The slack of business groups present a positive relationship with investing high geographical distance, cultural distance and institutional distance. (4)The key character of the business groups is family member presenting the positive relationship with investing high geographical distance, cultural distance and institutional distance. (5) Diversification experience enforces the negative relationship between environment complexity and high geographical distance, cultural distance and institutional distance market.

目錄
第一章 緒論 1
第一節 研究動機 1
第二節 研究目的 5
第三節 研究流程 6
第二章 文獻探討 8
第一節 台灣集團企業海外投資 8
第二節 國際市場距離 15
第三節 產業環境 17
第四節 公司行為理論 23
第五節 高階團隊 28
第六節 多角化經驗對國際市場距離之調節效果 33
第三章 研究方法 36
第一節 研究架構 36
第二節 研究對象與樣本 37
第三節 研究變項 38
第四節 分析方法與工具 45
第四章 資料分析與實證結果 47
第一節 敘述性統計與相關分析 47
第二節 迴歸模型與假設分析 50
第五章 結論與建議 59
第一節 研究結論 59
第二節 理論貢獻與管理意涵 64
第三節 研究限制與後續研究建議 66
參考文獻 67
附錄A:中華徵信所集團企業研究定義(2013) 85

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