ㄧ、中文部份
awoo SEO行銷誌(2017)。〈跟內容農場說聲再見-Google Fred如何影響SEO〉。2017年9月14日,取自http://www.awoo.com.tw/blog/2017/04/google-fred/
flying V(無a)。〈常見問題〉。上網日期:2017年10月14日,取自https://www.flyingv.cc/faq
flying V(無b)。〈提案教室〉。上網日期:2017年10月10日,取自https://www.flyingv.cc/tutorial?page=3#5761
GEMARKETING(2015)。〈從三姊弟布丁看故事行銷〉。上網日期:2018年1月13日,取自http://www.gemarketing.com.tw/article/從三姊弟布丁看故事行銷/
inbound journals(無a)。〈inbound 還是outbound?〉。上網日期:2017年9月14日,取自http://www.inboundjournals.com/inbound-outbound-marketing/
inbound journals(無b)。〈社群行銷和內容行銷:不可缺少的五個信任元素〉。上網日期:2017年9月14日,取自http://www.inboundjournals.com/social-media-content-marketing-5-trust-related-elements-your-marketing-needs/
INSIDE 硬塞的網路趨勢觀察(2015)。〈內容行銷還是文字最有效!「一張圖勝過千言萬語」策略反而行不通〉。上網日期:2017年9月14日,取自https://www.inside.com.tw/2015/03/18/the-phase-a-picture-is-worth-a-thousand-words-may-not-be-as-applicable-to-content-marketing
INSIDE 硬塞的網路趨勢觀察(2016)。〈【硬塞科技字典】什麼是天使投資人?〉。上網日期:2017年10月4日,取自https://www.inside.com.tw/2016/07/01/what-is-angel-investor
Japan Insider(2017)。〈日本群眾募資(Crowdfunding)的市場熱度、競爭與發展 2017〉。上網日期:2018年1月13日,取自http://www.japaninsider.co/2017/08/22/crowdfunding-in-japan-2017/
Medium(2017)。〈內容為王? 醒醒吧!根本沒人想看你的內容(中)〉。上網日期:2018年1月13日,取自https://medium.com/@Jimmy_Wei/內容為王-醒醒吧-根本沒人想看你的內容-中-70e808602f9
Motive商業洞察(2016)。〈MarTech世代的跨渠道行銷:一個人管超多事,行銷人你累了嗎?〉。上網日期:2018年1月13日,取自http://www.motive.com.tw/?p=15267
NPOst公益交流站(2016)。〈NPOs 的臺灣群眾募資平臺總整理〉。上網日期:2017年10月4日,取自http://npost.tw/archives/23899
PwC(2017)。〈《全球群眾募資調查報告》:種子型群眾募資成功率 女性比男性表現更佳〉。上網日期:2018年1月13日,取自https://www.pwc.tw/zh/news/press-release/press-20170712.html
Sanhox神浩企管(2017)。〈故事行銷,利用深植人心的故事連結你與顧客〉。上網日期:2018年1月13日,取自http://www.sanhox.com.tw/7208/故事行銷,利用深植人心的故事連結你與顧客/
TechNews科技新報(2017a)。〈Facebook月活躍用戶破20億,將近世界人口四分之一〉。上網日期:2018年1月13日,取自http://technews.tw/2017/06/28/two-billion-people-coming-together-on-facebook/
TechNews科技新報(2017b)。〈【5分鐘Fintech】群眾募資是創新搖籃,更考驗民眾智慧〉。上網日期:2018年1月28日,取自http://finance.technews.tw/2017/04/04/people-raise-money-is-an-innovative-entrepreneurial-angel-or-demon/
TransBiz跨境電子商務智庫(無a)。〈行銷自動化(Marketing Automation)數位時代必學的高效率行銷術〉。上網日期:2018年1月13日,取自https://transbiz.com.tw/marketing-automation/
TransBiz跨境電子商務智庫(無b)。〈你的臉書廣告會被拒絕刊登的3個常見原因〉。上網日期:2017年10月20日,取自http://transbiz.com.tw/facebook-ad-rejected/
WordPress架站百寶箱。〈最棒架站平台比較:WordPress、Wix、Weebly、痞客邦〉。上網日期:2017年10月3日,取自https://wpbox.tips/wordpress-wix-weebly-pixnet-compare/
大數聚(2017)。〈從話題到現實,「嘖嘖杯」所引出的台灣群募問題(上)〉。上網日期:2018年1月13日,取自http://group.dailyview.tw/2017/12/12/從話題到現實,「嘖嘖杯」所引出的台灣群募問題/
工商時報(2016)。〈台群募平台 回饋型最吸金〉。上網日期:2018年1月13日,取自http://www.chinatimes.com/newspapers/20160620000036-260202
天下雜誌(2015)。〈交不了貨?群眾募資夢醒時分的哀愁〉。上網日期:2017年9月14日,取自http://www.cw.com.tw/article/article.action?id=5072628
天下雜誌(2017)。〈一堂超過6千萬的募資課:從台灣奇蹟「嘖嘖杯」爭議,看清群眾募資的真相與承擔〉。上網日期:2017年12月28日,取自https://www.cw.com.tw/article/article.action?id=5086772
文崇一、楊國樞(2000)。《訪問調查法,社會及行為科學研究法(下)》。臺北:東華。
呂文琴、蔡瑤昇、洪志州、高國書(2012)。〈部落格代言人對瀏覽者口碑意圖影響之研究:以閱讀動機為干擾變數〉,《商略學報》,4(3),189-203。
李立心譯(2016)。《為什麼粉絲都不理我?不花廣告費的內容行銷實戰手冊》,臺北:商周。(原書 Dan Norris. Content machine : use content marketing to build a 7-figure business with zero advertising.)
李青芬譯(2015)。《Content Marketing內容的力量:不販賣商品!用「內容行銷」讓客人自己找上門!》,新北:臺灣廣廈。(原書:宗像 淳.《商品を売るな コンテンツマーケティングで「見つけてもらう」仕組みをつくる》。)
周惠珍(1999)。《網際網路標題廣告效果研究:廣告大小與資訊量之影響》。國立交通大學經營管理研究所。
周煌順(2016)。《探討社群內容行銷模式》。亞洲大學經營管理研究所碩士論文。明朝M’INT(2017)。〈男士清爽度夏指南 零油光極簡保養〉。上網日期:2017年12月15日,取自http://www.mingweekly.com/beauty/skincare/content-11697.html
林秀英、陳勇志(2013)。〈圓夢推手的理想與現實-群眾募資平台的發展現況與挑戰課題〉,《臺灣經濟研究月刊》,36(3): 98-105。林建煌(2007)。《行銷學》,臺北:華泰文化出版社。
林隆儀、曾冠雄(2008)。〈廣告代言人與廣告訴求方式對廣告效果影響之比較-自我監控的干擾效果〉,《企業管理學報》,76,87-128。泛科技(2016)。〈臺灣已有三家股權群募業者,創業者能藉此脫離寒冬嗎?〉。上網日期:2017年10月1日,取自https://panx.asia/archives/45943
邱皓政(2010)。《量化研究與統計分析:SPSS(PASW)資料分析範例與解析》。臺北:五南。
哈佛商業評論(2016)。〈內容行銷的簡單策略〉。上網日期:2017年9月14日,取自https://www.hbrtaiwan.com/article_content_AR0004882.html
姜俊邑(2015)。《社群媒體之內容行銷研究-以快速消費品為例》。國立政治大學企業管理研究所(MBA學位學程)。
施語喬(2016)。《內容行銷對唇膏品牌購買意願的影響—以台灣VOGUE網站為例》。元智大學管理研究所碩士論文。科技報橘(2014)。〈為何Kickstarter死都不讓捐款者從群眾募資中獲利?〉。上網日期:2017年10月2日,取自https://buzzorange.com/techorange/2014/05/21/follow-wired-twitter-facebook-rss-why-kickstarter-doesnt-want-you-to-profit-from-your-donations/
高子傑(2007)。《電視廣告代言人及優惠券使用行為對購買意願之影響-以麥當勞為例》。南台科技大學休閒事業管理系碩士論文。動腦雜誌(2016)。〈數位廣告新挑戰:Ad Block廣告阻擋程式〉。上網日期:2017年9月14日,取自http://www.brain.com.tw/news/articlecontent?ID=43175&sort=
張喬媖(2013)。《拍賣網站之相關議題影響消費者信任、消費者滿意度與購買意圖-以淘寶網為例》。國立高雄第一科技大學資訊管理系碩士論文。張曉青、王冬梅譯(2015)。《自營銷互聯網方法:內容營銷之父手冊》,北京:機械工業。(原書 Joe Pulizzi. Epic Content Marketing : How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less.)
梁進龍、陳政平(2010)。〈代言人類型對廣告相信度與購買意願影響之研究〉,《經營管理論叢》,6(2): 15-22。許文怡、梁朝雲(2007)。〈訊息來源可信度、情感認同與涉入程度對大學生採信消費性網路謠言之影響〉,《教育資料與圖書館學》,45(1): 99-120。許雅喬(2016)。《內容行銷之執與障礙(多重個案之分析)》。國立臺北大學企業管理研究所碩士論文。連貫傑(2014)。《知覺互動性與知覺趣味性對於QR Code使用意圖之研究》。國立體育大學休閒產業經營學系碩士論文。陳志劍(1994)。《推薦式廣告與比較性廣告效果之研究》。淡江大學國際企業研究所。
陳美如、陳純德(2017)。〈團購網站中信任確保論述經由中央及週邊路徑對消費者信任影響之研究:思考可能性模型與團購價格感受調節效果之分析〉。《中華民國資訊管理學報》,24(2),209-243。寓意凡、郝宗瑜(2016)。〈內容行銷對讀者購買電子書意願之研究〉,《中華印刷科技年報2016》,280-290。
彭金燕(2000)。《代言人可信度對廣告效果與購買意願影響之研究》。大葉大學事業經營研究所。
程凱(2016)。《影響群眾募資成功可能性的因素》。國立臺灣師範大學全球經營與策略研究所。
智庫百科(2015)。〈AIDMA法則〉。上網日期:2017年9月14日,取自http://wiki.mbalib.com/zh-tw/AIDMA法则
智庫百科(2016)。〈AISAS模式〉。上網日期:2017年9月14日,取自http://wiki.mbalib.com/zh-tw/AISAS模式
馮昱棠(2015)。《讓您目不轉睛的品牌社群媒體內容—以男性流行時尚雜誌品牌為例》。國立中山大學行銷傳播管理研究所碩士論文。黃貝玲譯(2009)。《內容行銷塞爆你的購物車:數位時代吸金法則》,臺北:美商麥格羅・希爾。(原書 Joe Pulizzi & Newt Barrett. Get content, get customers : turn prospects into buyers with content marketing.)
黃芷琪(2015)。《以信任觀點探討群眾募資網站上贊助者出資意圖》。國立中山大學資訊管理學研究所。
經濟日報(2017a)。〈貝殼放大當軍師 教你募資、行銷夢想〉。上網日期:2017年9月14日,取自https://money.udn.com/money/story/11150/2585786
經濟日報(2017b)。〈第一支男性洗面乳 男研堂營業額破千萬〉。上網日期:2017年12月15日,取自https://money.udn.com/money/story/5637/2614096
群眾觀點(2016a)。〈台灣群眾集資報告〉。上網日期:2017年9月14日,取自https://annual-report.crowdwatch.tw/2015#intro-section
群眾觀點(2016b)。〈群眾集資再解放 獨立集資玩想像〉。上網日期:2017年10月2日,取自https://ifunding.crowdwatch.tw
群眾觀點(2017a)。〈台灣群眾集資2016年回顧測驗〉。上網日期:2017年9月14日,取自https://www.2016-annual-report.crowdwatch.tw/answer
群眾觀點(2017b)。〈不只嘖嘖杯!你可能也被雷過的群眾集資五大爭議〉。上網日期:2017年12月28日,取自http://crowdwatch.tw/reports/1646
資策會產業情報研究所(2015)。〈台灣群眾募資平台發展現況〉。2017年10月1日,取自https://www.iialp.org.tw/news_detail.php?path=file/news/7/&file=20160808122233470.pdf&fileinfo=台灣群眾幕資平台發展現況.pdf
端傳媒(2015)。〈「即時新聞」成癮 台灣媒體慢性自殺(中)〉。上網日期:2018年1月13日,取自https://theinitium.com/article/20151019-taiwan-InstantNews02/
維基百科(2016)。〈規模效應〉。上網日期:2017年10月4日,取自https://zh.m.wikipedia.org/zh-tw/规模经济
維基百科(2017a)。〈AIDMA〉。上網日期:2017年9月14日,取自https://zh.wikipedia.org/wiki/AIDMA
維基百科(2017b)。〈群聚效應〉。上網日期:2017年10月4日,取自https://zh.m.wikipedia.org/zh-tw/群聚效應
臺北市數位行銷經營協會(2017)。〈2016年台灣數位廣告量統計報告〉。上網日期:2017年9月14日,取自https://drive.google.com/file/d/0B_o2GwbW3-B_Mjc5X3Z1ckRPV0k/view
劉政宏、陳學志、張文哲、張仁和(2008)。〈你贊成或反對立場對立者的論點?立場對立情境之論點讚否模式(CSAAM)〉,《中華心理學刊》,50(3): 327-436。
數位時代(2014a)。〈Flying V反服貿廣告集資案達標!3小時成功募得633萬元〉。上網日期:2017年10月2日,取自https://www.bnext.com.tw/article/31553/BN-ARTICLE-31553
數位時代(2014b)。〈一堂創業者的必修課:群眾募資〉。上網日期:2017年11月22日,取自https://www.bnext.com.tw/article/34365/BN-ARTICLE-34365
數位時代(2014c)。〈台灣第一個學運群眾募資平台 Vdemocracy 即將登場〉。上網日期:2017年11月22日,取自https://www.bnext.com.tw/article/31689/BN-ARTICLE-31689
數位時代(2016a)。〈Google:69%的台灣消費者傾向在購物前先上網研究〉。上網日期:2017年9月14日,取自https://www.bnext.com.tw/article/40682/BN-2016-08-23-093950-40
數位時代(2016b)。〈【數位行銷力調查報告】關於數位行銷,今年只要做好三件事!〉。上網日期:2017年9月14日,取自https://www.bnext.com.tw/article/39252/bn-2016-04-18-110155-82
數位時代(2016c)。〈Google搜尋將改變演算法!自動跳出蓋版或插頁廣告的網站恐喪失優先排序〉。上網日期:2017年9月14日,取自https://www.bnext.com.tw/article/40693/bn-2016-08-24-084735-81
數位時代(2017a)。〈沒錢治病可以群眾集資嗎?你真的熟悉群眾集資嗎?〉。上網日期:2017年10月2日,取自https://meet.bnext.com.tw/articles/view/39926
數位時代(2017b)。〈內容行銷成為主流思維,2017年操作內容該注意的五大關鍵!〉。上網日期:2017年9月14日,取自https://www.bnext.com.tw/article/42787/5-key-points-of-content-marketing-in-2017
練乃華(1990)。《推薦式廣告之溝通效果》。國立臺灣大學商學研究所碩士論文。蔡佳靜、張雅霓(2016)。〈代言人來源相似性對旅遊產品溝通效果之影響-以消費者產品涉入程度為調節因子〉,《行銷評論》,13(4),477-504。鄭依庭(2016)。《內容行銷在旅遊網站的有效性之相關研究》。國立高雄第一科技大學行銷與流通管理研究所碩士論文。蕭淑惠(2014)。《體驗行銷對消費者信任及購買意願影響之研究》。國立海洋大學航運管理學系碩士論文。戴芙蓉(2014)。《產品代言人對消費者產品態度、行為意圖影響之研究-以便利超商鮮食產品為例》。銘傳大學觀光事業學系研究所。
魏雅文(2014)。《探討網路環境中內容行銷:圖文資訊一致性對消費者閱讀資訊流暢度與產品態度之影響》。國立中正大學企業管理研究所碩士論文。羅健雄(2001)。《廣告代言人類型對廣告效果影響之研究-以台灣與美國為例》。國立交通大學經營管理研究所碩士論文。蘇于倢(2015)。《內容行銷對知覺品質及品牌承諾之研究:以松山文創園區為例》。銘傳大學國際企業研究所碩士論文。蘋果日報(2016)。〈【良心企業!】募資找KICKSTARTER 華爾街眼中的奇葩〉。上網日期:2017年10月2日,取自http://m.appledaily.com.tw/realtimenews/article/new/20160727/916153/
二、英文部份
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