臺灣博碩士論文加值系統

本研究主要探討組織推動內部行銷、組織承諾表現對組織公民行為的影響，其中又以成員之出類拔萃商數(Brilliant Intelligence；BQ)為中介變數進行討論。鑒於國內外探討組織效能之相關文獻皆較重視於領導者特質與行為，鮮少以成員的特質為出發點，瞭解其對於組織目標之執行成效等相關議題著墨。研究結果得知，台灣地區高科技產業員工對於企業之內部行銷知覺、組織承諾與組織公民行為呈現顯著正相關，且內部行銷與員工出類拔萃商數之交互作用對於組織承諾具顯著影響性。

This research bases on the Internal marketing、organizational commitment advanced to effect the organizational citizenship behavior. The focal point in this research is the mediator” Brilliant Intelligence”. Because of all the organizational effective literatures respect of leadership or characteristic, not focus on the employees’ attributes. The result from this research, that the employees internal marketing concepts、organizational commitment and organizational citizenship behavior display positive relationship. Then the interaction between internal marketing and Brilliant Intelligence is effect the organizational commitment conspicuous.

目 錄

第一章 緒論……………………………………………. 1
第一節 研究背景與動機………………………… 1
第二節 研究目的………………………………… 4
第二章 文獻探討……………………………………. 6
第一節 內部行銷……………………………….. 6
第二節 組織承諾……………………………….. 26
第三節 組織公民行為………………………….. 40
第四節 出類拔萃商數………………………….. 52
第五節 整合模式……………………………….. 55
第三章 研究方法………………………………………. 57
第一節 研究架構……………………………….. 57
第二節 研究假設……………………………….. 59
第三節 構面變數操作性定義與測量………….. 61
第四節 研究對象與抽樣設計………………….. 64
第四章 研究結果…………………………………….. 65
第一節 樣本結構與各變項間之描述性分析……. 65
第二節 各研究構面、變項之敘述性統計……… 68
第三節 因素分析與信度分析……………………….70
第四節 各構面之相關分析……………………….. 77
第五節 獨立樣本t檢定…………………………….80
第六節 簡單線性迴歸分析…………………………..83
第七節 層級迴歸分析………………………………..86
第八節 二因子變異數分析…………………………..92
第九節 集群分析……………………………………..95
第四章 結論與建議…………………………………………98
第一節 研究假設驗證結果…………………………..98
第二節 研究結論……………………………………..102
第三節 研究建議與限制……………………………..106
參考文獻…………………………………………………….109

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