|
In recent years, the rapid development of digital technology has changed the appearance of people's economic activities, changing people's lives and consumption forms. In such rapid development of the era of changes, enterprises must constantly change and adapt the way to promote their products in response to consumer awareness of the changes, so that new media advertising demand is increasing. Under the development of this era, projection mapping is one of popular expression techniques. In addition, human centered interactive design and experience is valued. In the advertising industry, emergence of the public in the use of interactive media become a new media advertising communication. Beside consumers able to interactively control the content of the display, the purposes are to gain consumer’s attention and interest, to narrow consumer’s distance, and as the bridge to propagate product information and to obtain consumer’s feedback for further evaluation. Multimedia projection mapping design studio with creativity as the core bring multi-media projection mapping as the new media of marketing for enterprises to launch innovative marketing services. Multimedia projection mapping studio provides affordable, applicable to any occasion, can be integrated into interactive elements of the projection mapping as innovation Integration Services. furthermore, projection mapping is not only addressed to large enterprises to promote marketing practices, but can be implemented to the general small business or even general theme activities.
|