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研究生:謝文琪
研究生(外文):Wen-Chyi Hsieh
論文名稱:寵物依附對流浪犬認養意願之影響—以幸福感為中介變項
論文名稱(外文):The Effect of Pet Attachment on the Willingness to Stray Dogs Adopting- The Mediation Effect of Well-being
指導教授:蔡碩倉 博士
指導教授(外文):Dr. Shuo-Chang Tsai
口試委員:蔡碩倉費業勳林宜欣
口試委員(外文):Dr. Shuo-Chang TsaiFEI,YEH-HSUNLIN,I-HSIN
口試日期:2018-07-12
學位類別:碩士
校院名稱:亞洲大學
系所名稱:經營管理學系碩士在職專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2018
畢業學年度:106
語文別:中文
論文頁數:86
中文關鍵詞:寵物依附流浪犬幸福感認養意願
外文關鍵詞:Pet AttachmentStray DogsWell-beingAdoption willingness
相關次數:
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流浪犬問題導因於人類的棄養,造成人身安全、交通意外、公共衛生、噪音以及動物收容所營運困難等問題,因此,有更多的人願意認養流浪犬對於流浪犬問題就會有所助益,本研究提出認養者的寵物依附程度對於認養流浪犬的意願是否能夠產生影響,而寵物依附透過幸福感的中介效果是否正向影響認養意願。對於認養流浪犬的民眾,蒐集有效問卷419份,找出寵物依附與幸福感對流浪犬認養之影響,建構流浪犬認養決策模式,以完備認養者對寵物依附認養模式之架構,並驗證幸福感對寵物依附影響認養意願之中介效果,以了解幸福感對認養意願之影響。研究結果顯示,認養者之寵物依附程度可促進對流浪犬的認養意願和幸福感的提升;認養者之幸福感程度可促進對流浪犬的認養意願;認養者之寵物依附若再透過幸福感,更能促進對流浪犬之認養意願。研究建議:空巢與鰥寡期之高收入族群,應鎖定為流浪犬的認養主力;推動流浪犬試養,以提升認養者飼養經驗,可促進對流浪犬之寵物依附、幸福感與認養意願;對高收入之認養者應強化寵物依附,低收入者強化幸福感,以提升認養意願感;對流浪犬之認養除須強化對寵物依附程度外,應再藉由誘發認養者對流浪犬之幸福感,更能提升認養意願。
Owing to human abandon, stray-dogs have caused concerns and issues in aspects as human safety, traffic accidents, public health, noise and maintenances of animal shelters. It is reasonable to suggest that stray-dogs problems will be effectively alleviated when more people opt for adoption. This research investigates the effect of pet attachment on the willingness of stray-dogs-adoption. Moreover, it examines the extent to which pet attachment enhances further adoption willingness by using well-being as the mediated variable. Research data are collected by 419 questionnaires from adoptors to explore the effect of pet attachment and well-being on the willingness of adoption. Based on these, decision model of stray-dogs-adoption is constructed to further enhance adoptors’ understanding of the adoption framework of the pet attachment and to verify the mediated effect of how ‘well-being’ worked from the pet attachment onto the willingness of stray-dogs-adoption. Overall, the findings suggestes that the greater the pet attachment of the adoptors’, the stronger the willingness of stray-dogs-adoption and the sense of well-being. Within this, sense of well-being strengthens the willingness of adoption., combined with higher degree of pet attachment, the research reveals that the willingness of the stray-dogs-adoption be more strongly promoted. The research concludes with four suggestions. Firstly, groups with high-income such as empty-nest elderly, people in widowhood and widowerhood should be targeted as the key potential adoptors. Secondly, strategy of trial-and-adopt can be used to enrich adopters’ experience and to further enhances their willingness of adoption. Moreover, pet attachment be emphasised for those with high-income while well-being be strengthened for those with lower-income, both of which aimed to promote their overall willingness of adoption. Lastly, in addition to strengthen adoptors’ pet attachment, it is suggested to induct their sense of well-being so as to promote stronger willingness of adoption.
謝 誌I
中文摘要Ⅱ
英文摘要Ⅲ
目錄Ⅴ
表目次Ⅶ
圖目次Ⅷ
第一章 緒 論1
第一節 研究動機與目的1
第二節 研究範圍與資料來源6
第三節 研究流程7
第二章 文獻探討9
第一節 臺灣流浪犬收容現況分析9
第二節 寵物依附理論相關文獻12
第三節 幸福感相關文獻17
第四節 寵物認養意願相關文獻24
第三章 研究設計27
第一節 研究架構與假說27
第二節 變數說明30
第三節 抽樣設計41
第四節 資料分析方法42
第四章 實證結果45
第一節 樣本資料分析45
第二節 信度分析47
第三節 寵物犬飼養者行為差異分析51
第四節 階層迴歸分析57
第五章 結論與建議61
第一節 結論61
第二節 建議64
參考文獻66
附錄一78
附錄二84
附錄三85
表目次
頁次
表3-1 認養意願衡量之變數與題項………………………..............................32
表3-2 寵物 依附衡量之變數與題項 ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ................ .......... .......... 33
表 3-3 幸福感 衡量之變數與題項 ………………………..... ………………………..... ………………………..... .............. .............. .............. .............. .............. ............................ ......................... ..... .......... ..... ....... 37
表 3-4 人口統計變數衡量問項………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ... ....... .............. ....... ... ..... .......... .40
表 3-5 飼養寵物經驗行為變數衡量問項 ………………................... ……………................... ……………................... ……………................... ……………................... ……………................... ……………................... ……………................... ……………................... ……………................... ……………................... ........... ..... .................. ......... ......... ......... 40
表 3-6 抽取樣本統計彙整 ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ...... .................... .................... ........................................ .................... .................... .................... .................... .................... .................... ....................41
表 4-1 人口統計變項分析 ………………………..... ………………………..... ………………………..... ............................ .............. ............................ .............. ............................ .................... .................... .................... ........................................ .................... .................... .................... .................... .................... .................... ....................46
表 4-2 飼養經驗變項統計分析 ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ........... ..... ............. ............. ............. ............. ............. ............. .............47
表 4-3 信度分析 ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ........... ..... .................................................................... .................................. .................................................................... .................................. .................................. .................................. .................................................................... .................................. .................................................................... .................................. .................................. .................................. .................................. .................................. .................................. 48
表 4-4 人口統計變數對 寵物依附 差異分析 ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... 52
表 4-5 飼養經驗之行為 變數對寵物 依附差 異分析 ...... ................................... .................................. .................................. .................................. .................................................................... .................................. .................................................................... .................................. .................................. .................................. .................................................................... .................................................................... .................................. .................................. .................................. 53
表 4-6 人口統計變數對幸福感差異分析 ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ....... 54
表 4-7 飼養經驗之行為 變數對幸福感差 異分析 ………………………... ………………………... .................. ......... ......... ......... 55
表 4-8 人口統計變數對認養意願差異分析 .................. .................. .................. ...................................................... .................. .................. .................. .................. ........................ ............ ........................ ............ ............ ... ................... .................. .................. .................. .................. .................. .................. .................. .................. 56
表 4-9 飼養經驗之行為 變數對認養意願差 異分析 …………………… …... …... ...... ............ ......57
表 4-10 階層迴歸分析表 階層迴歸分析表 ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ...... ..................... ..................... .......................................... ..................... ..................... ..................... ..................... ..................... ..................... ..................... 60
表 4-11 11 11 研究假說檢定結果彙整表 研究假說檢定結果彙整表 ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ................ .......... .......... ..60

圖目次
頁次
圖 1-1 研究流程 ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ........... ..... .................................................................. ................................. .................................................................. ................................. ................................. ................................. .................................................................. ................................. .................................................................. ................................. ................................. ................................. ................................. ................................. .................................... 8
圖 3-1 研究架構 ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ........... ..... .................................................................... .................................. .................................................................... .................................. .................................. .................................. .................................................................... .................................. .................................................................... .................................. .................................. .................................. .................................. .................................. .................................. 27
圖 3-2 中介效果分析 ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ………………………................... ...... ..... ................................ ...................................................... ........................... ...................................................... ........................... ...................................................... ........................... ........................... ........................... ........................... ........................... ........................... 44
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