臺灣博碩士論文加值系統

現在許多私人或公共機構，都有可供其成員交換知識的內部的虛擬社群，常用於補充現有離線環境中的社交互動，讓成員能夠在任何時間和地點與他們已知的其他人交流知識，由於此種虛擬社群支持克服時間和空間限制的在線活動，作為成員的知識分享工具或教育機構學生的電子學習工具，在組織中日益重要。本研究以虛擬社群為背景，以虛擬社群共依附與調節焦點動機進行組織中知識分享行為與效能間的探討。發送給各行業企業員工、各大學學生以及社會人士等，共蒐集有效問卷為296份，接受自願受測者參與網路問卷的填答，採用便利抽樣。透過統計軟體進行假說驗證，研究結果說明了調節焦點動機對知識分享意圖的正向影響，與知識分享意圖會影響知識分享行為且知識分享行為亦對知識分享效能有正向影響。因此不論企業或是學習組織間，為達到更好的組織績效或學習效能，皆鼓勵成員間的知識分享行為，透過影響其知識分享意圖，去影響成員間的知識分享行為。

Many private or public institutions now have internal virtual communities, which are used to complement social interactions in current offline environments for their members to exchange knowledge with other people at anytime and anywhere. Since the virtual communities support online activities that break time and space limitations, they are getting more important in the organizations for being knowledge sharing tools among members or e-learning tools among students of educational institutions. The purpose of the study is to investigate the knowledge sharing behavior and efficiency in organizations based on codependency and regulatory focus of the virtual communities. Questionnaires were distributed to enterprise employees from various industries, university students, and members of society etc, and a total of 296 valid questionnaires were collected and analyzed with structural equation modelling technique. The results of this study indicate that regulatory focus has a positive influence on the intention of knowledge sharing, which would improve the knowledge sharing behavior, thus leading to a better knowledge sharing performance.

目 錄
致謝 ii
中文摘要 i
ABSTRACT ii
目 錄 iii
表目錄 v
圖目錄 vi
壹、緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究流程 4
貳、文獻探討 5
第一節 虛擬社群共依附 5
第二節 調節焦點動機原則 10
第三節 知識分享意圖 15
第四節 知識分享行為 17
第五節 知識分享效能 19
第六節 虛擬社群共依附、調節焦點動機原則、知識分享意圖、知識分享行為、知識分享效能之關係 22
參、研究方法 27
第一節 研究架構 27
第二節 研究假設 28
第三節 資料來源 29
第四節 問卷設計 29
肆、資料分析與結果 35
第一節 敘述性統計分析 35
第二節 信效度分析 37
第三節 相關分析 40
第四節 研究假說驗證 41
伍、結論與建議 46
第一節 研究結果 46
第二節 管理意涵 49
第三節 研究限制與未來建議 50
參考文獻 51

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