臺灣博碩士論文加值系統

Abstract
In the entire history of business world the birth of Social Enterprise is only a couple of decades ago. Though it does not have a specific date or event of origin the different school of thoughts “The ‘Earned Income’ School of thought” in late 1990s, “The ‘Social Innovation’ School of Thought” and “The EMES approach of Social thought” have strongly contributed to the definition and conceptions in the growth of Social Enterprise (Defourny et al., 2010).
This paper first identifies the core characteristics of SE’s that define the nature of Social Enterprise and discovers the role of problem solving and relational exchange of relationship marketing tactics to achieve Social Enterprise business sustainability. The main purpose of this paper is to use some of the relationship marketing tactics as a means to achieve sustainability of the social enterprise purposes. It does so by evaluating the entire organization of Farm2food and The village store social enterprises in India and tried to identify what significant measures have contributed in the sustainability of their entrepreneurial activities. The result shows that Social Enterprises clearly adapt Relationship marketing tactics which help them achieve organization objectives as well as provide sustainability.

Table of Content
ABSTRACT 2
AKNOWLEDGEMENT 4
1. INTRODUCTION 8
1.1 Research Background 8
1.1.1 Social Enterprise 9
1.1.2 Relationship Marketing 13
1.1.3 Relationship Marketing In Social Enterprise 16

1.2 Research Motivation 18
1.2.1 Research Question 19
1.2.2 Research Goal 20

2. THEORITICAL BACKGROUND 21
2.1 Social Enterprise- Conceptual Definition 21
2.2 Relationship Marketing – Conceptual Definition 25

3. RESEARCH METHODOLOGY 29
3.1 Social Enterprise Sustainability Model 29
3.2 Research Strategy 30
3.3 Research Process 31
3.4 Case Selection Criteria 31
3.5 Construct Validity 32
3.5.1 Internal Validity 32
3.5.2 External Validity 33
3.5.3 Reliability 33

4. CASE STUDY 35
4.1 Social Enterprise Background 35
4.2 Case Description 39
4.2.1 Farm2food 39
4.2.2 The Village Store 42
4.3 Data Findings 44
4.3.1 Farm2food 44
4.3.2 The Village Store 64

5. RESEARCH VERIFICATION 84
5.1 Pattern Matching 84
5.2 Explanation Building 86
5.2.1 Social Value 86
5.2.2 Economic Activity 90
5.2.3 Problem Solving 94
5.2.4 Relational Exchange 99
5.3 Reliability 104
5.3.1 Importance of Relationship Marketing In SE 104
5.3.2 SEs Approach To Relatoinship Marketing 105
5.3.3 RM- Making SEs Business-Like for Sustainability 107

6. CONCLUSION 109
7. REFERENCE 113

8. APPENDIX 122
8.1 Interview Questions 122
8.2 Photos 124
8.2.1 Farm2food 124
8.2.2 The Village Store 126
8.3 Transcription Samplings 127
8.3.1 Farm2food( 3 Pages Out Of 11) 127
8.3.2 The Village Store ( 3 Pages Out Of 13) 135

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