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研究生:周祖鵬
研究生(外文):Tsu-Peng Chou
論文名稱:新產品導入量產流程之探討-以W公司衛星接收器為例
指導教授:王存國王存國引用關係
學位類別:碩士
校院名稱:國立中央大學
系所名稱:管理學院高階主管企管碩士班
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:中文
論文頁數:104
中文關鍵詞:新產品導入量產可製造性設計設計驗證製造準備檢討供應商品質管理關鍵成功因素
外文關鍵詞:New product introductionDesign for manufacturingDesign verificationManufacturing readiness reviewVendor quality managementKey success factor
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衛星通訊市場的競爭壓力一直存在,各通訊廠也不斷地找尋可努力的方向,尤其是面對被稱為「世界工廠」生產之大陸產品的價格破壞,台灣的製造業普遍地面臨「如何快速提昇競爭力」的重大課題。其中,新產品開發導入量產的良率提升速度,就是通訊廠重要的競爭指標之一。要持續的保有這項競爭力,是需要不斷的透過流程改善及創新。
本研究採用探索性個案研究方式,透過新產品導入量產的可製造性設計、設計驗證、製造準備檢討及供應商管理的相關資訊與文獻,以了解新產品導入量產後,良率無法提升的原因。本文以W公司兩種新產品導入量產為個案,針對各個階段良率及不良原因分析來做探討。
研究發現,於新產品導入量產流程中,製造單位於產品開發階段也是扮演重要角色。以往的新產品導入模式,於產品開發完成後,直接交予製造單位生產,往往未加考慮其生產性或者其它因製程造成的變異。尤其是衛星通訊產品,因產品的使用頻率較高,如果不做好製程能力分析與管控,是無法將產品良率快速提升。本研究並建立一套改善手法,讓W公司的製造單位透過此方式能夠於新產品導入量產上,快速的將良率提升至一定的水準,提升其產品製造的競爭力。
Competition of the satellite communication market has been fierce for long, and companies strive for their unique competitive advantage. Especially when facing underpriced Chinese products, manufacturers in Taiwan are encountered with the problem of “how to stay competitive”. The timing of new product introduction and the speed of yield rate improvement after mass production are important indicators in the communication industry. However, in order to stay competitive and to grow steadily, the company needs to improve its process flow continually.
This research adopts the exploratory case study method, and develops a framework which comprises relevant constructs, namely design for manufacturing, design verification, manufacturing readiness review and vendor quality management to investigate the root cause of low yield rates in NPI(New Product Introduction). Two NPI projects of W company are selected. It is discovered that the manufacturing division played an important role in the product development stage. Newly designed products were usually handed over to the manufacturing division for production without due consideration to the manufacturability of the product or other process variation. The satellite communication products feature high frequency of utilization. If the manufacturing processes are not well designed or monitored, it is unlikely to raise the yield rate of the products fast. Through the case study, we establish a set of improving methods for the manufacturing division in W company.
第一章 緒論…………………………………………………………………… 1
1.1. 研究背景與動機……………………………………………………… 2
1.2. 研究目的與議題 …………………………………………………… 3
1.3. 研究流程與本文架構 ……………………………………………… 4
第二章 文獻探討 ……………………………………………………………… 5
2.1. 可製造性設計與設計驗證(Design for Manufacturing and Design Verification)……………………………………………………………… 5
2.2. 製造準備檢討(Manufacturing Readiness Review)… …………… 10
2.3. 供應商品質管理(Vendor Quality Management)………………… 13
2.4. 關鍵成功因素(Key Success Factor) …………………………… 15
第三章 研究方法 ……………………………………………………………… 17
第四章 個案研究分析與討論 ……………………………………………………19
4.1. 可製造性設計和設計驗證檢討……………………………………… 20
4.2. 製造準備流程檢討…………………………………………………… 53
4.3. 供應商品質管理檢討………………………………………………… 56
4.4. 問題歸納與因應對策探討…………………………………………… 56
4.5. 個案分析結論………………………………………………………… 58
第五章 結論與建議 …………………………………………………………… 60
5.1. 研究結論……………………………………………………………… 60
5.2. 研究貢獻……………………………………………………………… 61
5.3. 研究限制……………………………………………………………… 62
5.4. 研究建議……………………………………………………………… 62
參考文獻………………………………………………………………………… 64
附錄一:製造準備檢討查檢表………………………………………………… 68
附錄二:可製造性設計與設計驗證查檢表…………………………………… 75
附錄三:供應商品質管理查檢表……………………………………………… 89
中文部份:
1. 小島敏彥(2002),新產品開發管理:企業革新的生存之道(蔣永明),台北市:財團法人中衛發展中心。(原著於2002年出版)
2. 林宗輝、馬光華(2005),方興未艾之可製造性設計,簡訊專文,2005年 7月號,台灣半導體產業協會。
3. 任賢旺(2009),確保新產品開發成功,台北市:憲業企管。
4. 朝野熙彥、山中正彥著(2005),新產品開發策略,桃園:先鋒企管。

英文部分:
1. Anderson, D. M.(2008), Design for manufacturability & concurrent engineering, Toronto: CIM Press. pp.1-37.
2. Barrow, P.(2008), Design for manufacturing, CA: Valor technology.
3. Barnard, C. I.(1948), Organization and management, Cambridge: Harvard University Press,. pp.12-69.
4.Booz, E.,Allen, J. & Hamilton, C.(1982), New product management for the 1980s, New York: Booz-Allen & Hamilton, Inc.
5.Broomfield, J. R.(2004), Develop a process based management system. Quality Progress. Vol. 37, No. 12. pp.56-66.
6. Carpinetti, L. C. R., Buosi, T. and Gerolamo, M. C.(2003), Quality management and improvement. A framework and a business-process reference model, Business Process Management Journall, Vol. 9, No. 4. pp.543-554.
7. Commons, J. R.(1934), Institutional economics, Wisconsin: University of Wisconsin Press. pp.627 -633.
8. Cooper, D. R. & Emory, C. W.,(1995), Research methods, Homewood, IL: Richard D. Irwin, Inc.
9.Corrado, P.(2000), Design for manufacturing: A structured approach, Woburn, MA: Butterworth-Heinemann. pp.1-12.
10. Creswell, J. W.(1998). Qualitative inquiry and research design: Choosing among five traditions. Thousand Oaks, CA: Sage. pp.167-192.
10. Daniel, D. R.(1961), Management Information crisis, Harvard Business Review, September, pp.111-121.
11. El Wakil, S. D.,(1998), Process and design for manufacturing, Boston, MA:PWS Publishing Company, ITP.
12. Ferguson, C.R. & Roger. D.(1982), Critical success factor for directors in
the eighties, Business Horizons, Vol. 8. No.5, pp.14-18.
13.Ivanovic, M. D.(2006), Model developed for the assessment of quality management level in manufacturing systems. Belgrade, Serbia: Emerald Group Publishing Limited. pp. 410-423.
14.Lee, D.(2006), Six sigma deployment & six sigma Introduction. Taipei: Uniworld Consulting, Inc.
15.Leidecker, J. K. & Albert, V. B.(1984), Identifying and using critical success factors , Long Range Planning, Vol. 17, Feb. p.25-27.
16.McNabb, M. M.(2005), Technical guide to production readiness review and manufacturing risk assessment. Virginia : Defense Acquisition University.
17.Poska, R.(2008), Effective quality control in management of process, Journal of Validation Technology. pp.65-69.
18.Shetty, D.(2002), Design for product success. Michigan: Society Manufacturing Engineers.
19.Sugitani, K.(2005), Seven tools of operation standardization for mass production of a new product. Japan Osaka: Osaka University. pp.438-444.
20.Viale, J. D.(1998), New Product Introduction: A Systems, Technology, and Process Approach, Boston: National Book Network. pp.3-50.
21.William J. Stevenson(2007), Operations Management, ninth edition, Boston: McGraw-Hill Companies, Inc.
22.Yin, R.K,(1994), Case Study Research: Design and Methods, London: Sage Publication.

中文網站:
1. 問題分析與解決/石博仁,http://www.wbsa.com.tw/
英文網站:
1. Akss, https://akss.dau.mil/dag/GuideBook/IG_c4.3.3.9.3.asp
2. Metricstream, http://www.metricstream.com/i
3. New Product Introduction Challenges and Solutions, http://www.arenasolutions.com
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