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研究生:彭佩誼
研究生(外文):Pei-I Peng
論文名稱:以互惠及利他行為探討信任關係對知識分享之影響
論文名稱(外文):The effects of trusting relationships on knowledge sharing based on reciprocal and altruism behaviors
指導教授:許秉瑜許秉瑜引用關係
指導教授(外文):Ping-Yu Hsu
學位類別:碩士
校院名稱:國立中央大學
系所名稱:企業管理學系在職專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2018
畢業學年度:107
語文別:中文
論文頁數:57
中文關鍵詞:知識分享信任關係互惠行為利他行為
外文關鍵詞:knowledge sharingtrustreciprocityaltruism
相關次數:
  • 被引用被引用:4
  • 點閱點閱:183
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
摘 要
知識是主導企業價值的重要因素,能為企業創造競爭優勢,而知識管理的基礎在於分享。分享的意願除了受到傳統的社會交換理論所提的因素外,並被信任影響。信任可分為對組織、主管與同事的信任。但是過去研究對於這三種信任與知識分享的意願並無組織性地談討。本研究將信任關係以對象區分為對組織、對主管、對同事信任,並認為互惠行為(外在效益)會影響信任關係;利他行為(內在效益)則被信任關係影響,探討相互作用後對知識分享意願影響程度。實證結果發現互惠行為對於組織、主管信任成正相關;主管信任對知識分享有正向影響;對主管、同事的信任對於利他行為呈正相關;利他行為對知識分享有正向影響。唯組織信任對於知識分享不具有正向關係。本研究在學術理論上證明了外在效益會影響信任關係,而內在效益會則會被信任關係影響。在實務上,本研究發現分享者都希望有所回報,除了獎酬上的回報外,互惠行為、利他行為這種感受上的回報也是很重要的,這種正向期待核心因素就是信任關係。建立組織間的信任關係以及創造利他行為有助於知識分享。

關鍵詞:知識分享、信任關係、互惠行為、利他行為
Abstract
Knowledge is an important factor that contributes significantly to the enterprise value, and creates competitive advantage for the enterprise. The foundation of knowledge improving lies in sharing. Aside from the factors from traditional social exchange theories, sharing intention is also affected by trust. Trust can be further categorized as trust in organizations, in supervisors and in colleagues. Previous studies even though have mentioned these constructs, failed to systematically probe into these three categories of trusts and knowledge sharing intention. This study strives to propose a model explaining the causal relationships between the three kinds of trusts and intrinsic and extrinsic benefits. It is concluded that reciprocity (extrinsic benefit) will affect trust relationship, and altruism (intrinsic benefit) is influenced by trust relationship. The findings suggest that reciprocal behavior is positively correlated with trust in the organization and the supervisor; trust in the supervisor has a positive effect on knowledge sharing; trust in the supervisor and trust in colleagues are positively correlated with altruism behavior; altruistic behavior has a positive effect on knowledge sharing. The study proves that extrinsic benefit has an effect on trusts on organizations and supervisors; while intrinsic benefit is affected by trusts on supervisors and colleagues. Based on the findings, managers are encouraged to provide emotional rewards besides financial rewards.

Key words:knowledge sharing, trust, reciprocity, altruism
目 錄
摘 要 i
Abstract ii
誌 謝 iii
目 錄 iv
圖目錄 vi
表目錄 vii
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 2
第三節 研究目的 3
第三節 研究流程 4
第二章 文獻探討 5
第一節 知識與知識分享 5
第二節 社會交換理論 8
第三節 信任關係 9
第三章 研究方法 13
第一節 研究架構與假設 13
第二節 問卷設計與研究變項之操作性定義 18
第四章 資料收集與分析 20
第一節 資料收集與研究樣本 20
第二節 量測模型 22
第三節 結構方程模型(SEM) 26
第四節 討論 28
第五章 結論與建議 30
第一節 學術意涵 30
第二節 管理意涵 30
第三節 結論 32
第四節 研究限制與未來研究建議 32
參考文獻 34
附錄-問卷 42
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