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研究生:藍鴻英
研究生(外文):Hung-ying Lan
論文名稱:易經概念探討管理創新的重要性-以IBM,Facebook和InnoCentive為例
論文名稱(外文):The Importance of Management Innovation Regarding the Concept of "The Book of Changes" - Example of IBM, Facebook and InnoCentive
指導教授:粟四維粟四維引用關係
學位類別:碩士
校院名稱:國立中央大學
系所名稱:英語商業管理碩士學位學程
學門:商業及管理學門
學類:一般商業學類
論文出版年:2013
畢業學年度:101
語文別:英文
論文頁數:35
中文關鍵詞:易經創新開放式創新
外文關鍵詞:The Book of ChangesInnovationIBMFacebookInnoCentiveOpen Innovation
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易經為中國古代重要經典之一,不僅闡述了宇宙運行的道理,其中包含了許多現在管理中運用到的道理,更與創新密不可分。本論文以易經的概念為主,分別探討IBM、Facebook和InnoCenitve是如何應用易經中的道理,達到創新的目的。內容將分為三大段:第一段將詳細解釋IBM是如何表現易經道理「窮、變、通、久」四大過程,經歷大起大落後要如何展現創新精神。第二段以Facebook為主,運用平臺特性而成功的道理與易經也息息相關,易經的幾個卦解釋了Facebook是運用融合、交集兩個概念達到創新的。最後InnoCentive是運用開放式創新最好的案例,開放式創新的觀點和易經的許多卦都有類似的地方,將人力集合在一起的力量,不僅可以加速企業難題的解決,也可達到智慧與創新交流的目的。
“The Book of Changes” is one of the most important classic Chinese literatures; it does not only talk about the changes upon the whole universe but also the management nowadays, especially about the management innovation. This study is aiming on using the concept of “The Book of Changes” to further explain how IBM, Facebook and InnoCentive achieve innovation. There will be three sections in this study. The first section is about how IBM experiencing the progress of “Destitution, Change, Flow and Everlasting” which is the basic idea of “The Book of Changes”. The second section is about viewing Facebook as a platform. The concept of a platform contains the idea of gathering and interaction which are the foundation of Facebook. The last section is about open business model. InnoCentive is one of the best examples by using open business model that consider as open innovation. Also, several hexagrams (which are called Gau, they are sets of the book of changes) have the similar insight between open innovation and “The Book of Changes”. InnoCentive is a website which gathers many talented people altogether, to reduce the time enterprises solving their problems. To conclude, innovation is a new practice for business to last long in the rapid changing environment. However, “The book of Changes” already point out some directions for enterprise to refer.
摘要 i
Abstract ii
Chapter 1 Introduction 1
1-1 Research Motivations and Purpose 1
1-2 Introducing “The Book of Changes” 2
Chapter 2 IBM 4
2-1 Overview the Company - IBM 4
2-2 The Destitution of IBM 5
2-3 The Change of IBM 7
2-4 The Flow of IBM 9
2-5 The Everlasting of IBM 11
2-6 The Cycle of Changes within IBM 13
Chapter 3 Facebook 15
3-1 Era of Social Media 15
3-2 Hexagram Ts’ui (Clustering) and Facebook 15
3-3 Hexagram T’ung Jen (Fellowship with Men) and Facebook 17
3-4 Facebook as a Platform 19
Chapter 4 InnoCentive 22
4-1 Introducing InnoCentive 22
4-2 InnoCentive and Hexagram Ta Yu and Ch’ien 23
4-3 InnoCentive Equals Open Innovation 24
Chapter 5 Conclusion 25
Reference 26
Chinese Reference 26
English Reference 26
Online Resources 27

〔1〕 謝大荒,易經語解,再版,大中國圖書,民國六十九年。
〔2〕 (美)勞勃.史雷特(Robert Slater),搶救IBM:葛斯納再造藍色巨人之路,初版,袁世珮譯,麥格羅.希爾,台北,民國八十九年。
〔3〕 (美)路.葛斯納(Louis V. Gerstner Jr.),誰說大象不會跳舞? : 葛斯納親撰IBM成功關鍵,初版,羅耀宗譯,時報文化,台北,民國九十二年。
〔4〕 (美)羅伯.海勒(Robert Heller),誰殺了IBM : 藍色巨人的世紀挑戰,初版,呂錦珍, 張碧鳳譯,遠流,台北,民國八十五年。
〔5〕 Backstorm, L., Boldi, P., Rosa, M., Ugander, J., Vigna, S., “Four degree of separation”, In Proceedings of the 3rd Annual ACM Web Science Conference (WebSci '12), ACM, New York, NY, USA, pp. 33 - 42, 2012
〔6〕 Maslow, A.H., Motivation and Personality, 3rd Edition, Harper and Row, New York, 1987
〔7〕 Wilhelm, R., Baynes C.F., The I ching; or, Book of changes. The Richard Wilhelm translation rendered into English by Cary F. Baynes. Foreword by C.G. Jung. Pref. to the 3d ed. By Hellmut Wilhelm, 3rd Edition, Bollingen Foundation Inc., New York, 1967
〔8〕 Tapscott, D., Williams, A.D., “Innovation in the Age of Mass Collaboration”, the Businessweek Wikinomics Series, February 1st 2007
〔9〕 Rui, H., Yip, G.S., “Foreign Acquisitions by Chinese firms: A Strategic Intent Perspective”, Journal of World Business, Vol. 43, Issue 2, March 2008, Pp. 213-226.
〔10〕 孫瑞:人人遊戲,用娛樂的方式做BI, April 6th 2013, From: http://www.cnw.com.cn/software-bi/htm2013/20130406_267004.shtml
〔11〕 Ashlee Vance: It’s Official: HP Acquires Compaq, May 1st 2002, From: http://www.pcworld.com/article/97944/article.html
〔12〕 何佩珊:Dell首季PC營收獲利皆下滑,NB衰退大於DT, May 17th 2013, From: http://www.moneydj.com/KMDJ/News/NewsViewer.aspx?a=39dc511e-2984-4acd-8efb-e83b4add6aec
〔13〕 粟四維:Facebook的成功之道, February 1st 2008, From: http://www.bnext.com.tw/article/view/cid/0/id/9472
〔14〕 粟四維:每個企業都有百萬創意大軍, April 15th 2007, From: http://www.bnext.com.tw/article/view/cid/0/id/9934
〔15〕 Official Website of InnoCentive: How do we know the Solver is free to transfer the IP?, June 5th 2013, From: https://www.innocentive.com/faq/Seeker#25n1265
〔16〕 Official Website of InnoCentive: InnoCentive Solver Develops Solution to Help Clean Up Remaining Oil From the 1989 Exxon Valdez Disaster, November 7th 2007, From: http://www.innocentive.com/innocentive-solver-develops-solution-help-clean-remaining-oil-1989-exxon-valdez-disaster
〔17〕 Official Website of IBM: Lenovo Completes Acquisition of IBMas Personal Computing Division, June 20th 2013, From: http://www-03.ibm.com/press/us/en/pressrelease/7641.wss
〔18〕 Official Website of IBM: Lenovo and IBM Expand Global Alliance, June 20th 2013, From: http://www-03.ibm.com/press/us/en/pressrelease/21589.wss
〔19〕 Official Website of IBM: Analytics for Healthcare, June 20th 2013, From: http://www-01.ibm.com/software/analytics/healthcare/index.html

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