(3.233.221.149) 您好!臺灣時間:2020/02/23 07:16
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
本論文永久網址: 
line
研究生:許庭浩
研究生(外文):Ting-Hao Hsu
論文名稱:探討網路交友平台使用者之 交友機制使用意圖─以Dcard為例
論文名稱(外文):Discussing User Intention of Dating Mechanism on Dating Platform – Dcard
指導教授:粟四維謝浩明謝浩明引用關係
學位類別:碩士
校院名稱:國立中央大學
系所名稱:資訊管理學系
學門:電算機學門
學類:電算機一般學類
論文出版年:2016
畢業學年度:104
語文別:中文
論文頁數:77
中文關鍵詞:計畫行為理論涉入程度知覺價值社交焦慮抽卡交友機制
外文關鍵詞:Theory of Planned Behavior (TPB)involvementperceived valuesocial anxietycard drawing mechanism
相關次數:
  • 被引用被引用:1
  • 點閱點閱:2557
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:3
隨著網際網路蓬勃發展與技術上的成熟,交友平台、網路論壇、即時通訊軟體等社群網路媒介也隨之普及,同時有越來越多的網路使用者沉迷於虛擬世界,影響了現實生活中的人際互動與社交行為,使得網路交友成為風潮,而我們在眾多的交友平台之間發現,「Dcard」有其獨特的交友機制─抽卡。
Dcard的抽卡交友機制成功吸引了數萬位國內外大專院校學生成為平台會員,故本研究將以計畫行為理論為基礎,加入涉入程度、知覺價值及社交焦慮,探討影響交友平台使用者使用抽卡交友機制交友之因素。本研究結果發現,使用者對抽卡交友機制的態度、知覺行為控制及涉入程度皆會正向影響其使用抽卡交友機制之意圖,且使用者對抽卡交友機制所感受到之功利性知覺價值亦會正向影響其使用抽卡交友機制之意圖,而本研究的結果可作為網路交友平台業者在擬定經營策略及平台功能設計上之參考。

Thanks for the flourish of the Internet and the fully developed technology, social network media - such as dating platform, forum, and instant messaging software - has become popular. At the same time, more and more Internet users have indulged in the virtual world. It has affected people’s interaction and social behaviors, so online dating has become a trend. Compared to several dating platforms, we found that “Dcard” has a unique dating mechanism which is “card drawing”.
The card drawing mechanism of Dcard has appealed tens of thousands of college students becoming the dating platform users. Therefore, the study is going to discuss the impact factor of user intension of dating mechanism on the basis of Theory of Planned Behavior (TPB), attached with involvement, perceived value, and social anxiety. According to the study result, users’ attitude, perceived behavior control, and involvement toward card drawing mechanism can positively affect the use intension on card drawing mechanism, and the use intension on card drawing mechanism also can be positively affected by users’ utilitarian perceived value. The study result can be taken in advice by dating platform operators for making business decision or designing the function of the dating platform.

論文摘要 i
Abstract ii
誌謝辭 iii
目錄… iv
圖目錄 vi
表目錄 vii
一、 緒論 1
1-1 研究背景 1
1-2 研究動機 2
1-3 研究目的 4
1-4 研究流程 5
二、 文獻探討 7
2-1 計畫行為理論 7
2-2 涉入程度 10
2-3 知覺價值 12
2-4 社交焦慮 14
三、 研究方法 17
3-1 研究架構 17
3-2 研究假說 18
3-3 變數的衡量與定義 20
3-4 研究設計 24
四、 資料分析 26
4-1 前測問卷分析 26
4-2 樣本結構分析 33
4-3 信效度分析 36
4-4 結構方程式模型分析 41
五、 結論 49
5-1 研究發現與結論 49
5-2 研究貢獻 52
5-3 研究限制 53
5-4 未來研究發展建議 54
六、 參考文獻 55
附錄一、前測問卷 60
附錄二、正式問卷 64


[1] Agarwal, R. & Karahanna, E. (2000). Time flies when you’re having fun: Cognitive absorption and beliefs about information technology usage. MIS Quarterly, 24(4), 665-694.
[2] Agarwal, R. & Prasad, J. (1999). Are individual differences germane to the acceptance of new information technologies? Decision Science, 30(2), 361-391.
[3] Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. Action-Control: From cognition to behavior, Heidelberg: Springer, 11-39.
[4] Ajzen, I. (1991). The theory of planned behavior. Organization Behavior and Human Decision Process, 50(2), 179-211.
[5] Ajzen, I. & Fishbein, M. (1975), Belief, attitude, intention and behavior: An introduction to theory and research. Boston, United States: Addision-Wesley, 53-89.
[6] Ajzen, I. & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. New Jersey, United States: Prentice-Hall.
[7] Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: Measuring: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644-656.
[8] Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74-94.
[9] Bock, G. W., & Kim, Y. G. (2002). Breaking the method of rewards: An exploratory study of attitudes about knowledge sharing. Information Resources Management Journal, 14, 14-21.
[10] Bock, G. W., Zmud R. W., Kim Y. G., & Lee, J. N. (2005). Behavioral intention formation in knowledge sharing: Examining the roles of extrinsic motivators, social-psychological forces, and organizational climate. MIS Quarterly, 29, 87-112.
[11] Buss, A. H. (1980). Self-consciousness and social anxiety. San Francisco: W. H. Freeman and Company.
[12] Caplan, S. E. (2003). Preference for online social interaction: A theory of problematic internet use and psychosocial well-being. Communication Research, 30, 625-648.
[13] Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2), 81-93.
[14] Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1992). Extrinsic and intrinsic motivation to use computers in the workplace. Journal of Applied Social Psychology, 22(14), 1111-1132.
[15] Dittmar, H. (1992). The social psychology of material possessions: To have is to be. New York, NY: St. Martin’s.
[16] Dholakia, U. M., Bagozzi, R. P., & Pearo, L. K. (2004). A social influence model of consumer participation in network and small-group-based virtual communities. International Journal of Research in Marketing, 21(3), 241-263.
[17] Engel J. F., Blackwell R. D., & Miniard P. W. (1995). Fort Worth: Dryden Press. Consumer behavior, 8.
[18] Feng, R. (2004). Member segmentation and value network of a paid travel club: A perspective of relationship marketing. Ph. D. Thesis, Purdue University.
[19] Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 39-50.
[20] Geist, C. R., & Borecki, S. (1982). Social avoidance and distress as a predictor of perceived locus of control and level of self-esteem. Journal of Clinical Psychology, 38(3), 611-613.
[21] Goldsmith, R. E. (1996). Service innovativeness and price sensitivity: An exploratory study. Association of Marketing Theory and Practice, Spring, 85-91.
[22] Guilford, J. P. (1965). Fundamental statistics in psychology and education. New York: McGraw-Hill.
[23] Haemmerlie, F. M., Montgomery, R. L., & Melchers, J. (1988). Social support, perceptions of attractiveness, weight, and the CPI in social anxious males and females. Journal of Clinical Psychology, 44(3), 435-441.
[24] Huang, Y. C., Wu, Y. C. J., Wang, Y. C., & Boulanger, N. C. (2011). Decision making in online auctions. Management Decision, 49(5), 784-800.
[25] Jacobs, M. (1998). Using customer profitability information to marketing decision.
[26] Kaiser, H. F. (1974). An index of factorial simplicity. Psychometrika, 39(1), 31-36.
[27] Kolekofski Jr., K. E., & Heminger A. R. (2003). Beliefs and attitudes affecting intentions to share information in an organizational setting. Information and Management, 40, 521-532.
[28] Kolter, P. (1997). Analysis, planning, and control. Marketing Management, Prentice-Hall.
[29] Kozinets, R. V. (1999). E-tribalized Marketing? The Strategic Implications of Virtual Communications of Consumption. European Management Journal, 17(3), 252-264.
[30] Kring, A. M., Johnson, S. L., Davison, G. C., & Neale, J. M. (2012). Abnormal Psychology, 12. Hoboken, NJ: John Wiley and Sons, Inc.
[31] Krugman, H. E. (1965). The impact of television advertising learning without involvement. Public Opinion Quality, 29, 349-356.
[32] Lastovicka, J. L., & Gardner, D. M. (1979). Components of involvement. In J. C. Maloney & B. Silverman (Eds.), Attitude Research Plays for High Stakes, Chicago, IL: American Marketing Association, 53-73.
[33] Laurent, G., & Kapferer, J. N. (1986). Computer involvement profile. Journal of Advertising Research, 22, 48-56.
[34] Leary, M. R. (1983). Social anxiousness: The construct and its measurement. Journal of Personality Assessment, 47, 66-75.
[35] Leary, M. R., (1983). Understanding social anxiety: Social personality and clinical perspectives. CA: SAGE Publications, 195-197.
[36] Levy, M. (1999). Revolutionizing the Retail Pricing Game. Discount Store News, 38(18), 15.
[37] Mano, H., & Oliver, R. L. (1993). Assessing the dimensionality and structure of the consumption experience: Evaluation, feeling, and satisfaction. Journal of Consumer Research, 20(3), 451-466.
[38] William B. D. & Kent B. M. (1985). The effect of brand and price information on subjective product evaluations. In Elizabeth C. H. & Moris B. H., NA - Advances in consumer research 12 (Eds.), Provo, UT : Association for Consumer Research, 85-90.
[39] O’Brien, H. L. (2010). The influence of hedonic and utilitarian motivations on user engagement: The case of online shopping experiences. Interacting with Computers, 22(5), 344-352.
[40] Parasuraman, A. & Grewal, D. (2000). Serving customers and consumers effectively in the twenty-first century: A conceptual framework and overview. Journal of the Academy of Marketing Science, 28,(1), 9-16.
[41] Peschon, J. J., Slack, J. L., Reddy, P., Stocking, F. L., Sunnarborg, S. W., Lee, D. C., et al. (1998). An essential role for ectodomain shedding in mammalian development. Science, 282(5392), 1281-1284.
[42] Purdon, C., Antony, M. M., Monteiro, S., & Swinson, R. P. (2001). Social anxiety in college students. Journal of Anxiety Disorders, 15(3), 203-215.
[43] Ray, M. L. (1973). Marketing communication and the hierarchy of effects. In P. Clarke (Eds.), New Models for Mass Communication Research, Beverly Hills, CA: Sage.
[44] Rokeach, M. (1973). The nature of human values. Wiley, New York.
[45] Ryu, K., Han, H. & Jang, S. C. (2010). Relationships among hedonic and utilitarian values, satisfaction and behavior intentions in the fast-casual restaurant industry. International Journal of Contemporary Hospitality Management, 22(3), 416-432.
[46] Sherif, M., & Cantril, H. (1947). The psychology ego-involvements. New York: Wiley.
[47] Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22(2), 159-170.
[48] Slama, M. E., & Tashchian, A. (1985). Selected socioeconomic and demographic characteristics associated with purchasing involvement. Journal of Marketing, 49(1), 72.
[49] Strahilevitz M. A. (1998). Donations to charity as purchase incentives: How well they work may depend on what you are trying to sell. Journal of Consumer Research, 24(4), 434-447.
[50] Swinyard, W. R. (1993). The effects of mood, involvement, and quality of store experience on shopping intentions. Journal of Consumer Research, 20(2), 271-281.
[51] Thaler, R. (1985). Mental accounting and consumer choice. Marketing Science, 4(3), 199-214.
[52] Van der Heijden, H. (2003). Factors influencing the usage of websites: The case of a generic portal in the Netherlands. Information and Management, 40(6), 541-549.
[53] Voss, K. E., Spangenberg, E. R., & Grohmann, B. (2003). Measuring the hedonic and utilitarian dimensions of consumer attitude. Journal of Marketing Research, 40(3), 310-320.
[54] Watson, D., & Friend, R. (1969). Measurement of social-evaluative anxiety. Journal of Consulting and Clinical Psychology, 33, 448-457.
[55] Yen, J. (2011). Exploring the influence of organizational ethical climate on knowledge management. Journal of Business Ethics, 101(2), 325-342.
[56] Zaichkowsky, J. L. (1985). Measuring the involvement construct. Journal of Consumer Research, 12, 341-352.
[57] Zaichkowsky, J. L. (1994). Research notes: The personal involvement inventory: Reduction, revision, and application to advertising. Journal of Advertising, 59-70.
[58] Zeithaml, V. A. (1988). Consumer perceptions of price, quality and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2-22.

連結至畢業學校之論文網頁點我開啟連結
註: 此連結為研究生畢業學校所提供,不一定有電子全文可供下載,若連結有誤,請點選上方之〝勘誤回報〞功能,我們會盡快修正,謝謝!
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
1. 以計劃行為理論與科技接受模型來探討智慧型手機的購買決策
2. 消費者對有機食品涉入程度、知覺價值及其購買意願之研究
3. 旅客涉入程度、知覺價值、滿意度與購後行為意圖關係之研究-以台灣觀光列車為例
4. 認知風險、涉入、品質與價值關係之研究──以網路商店為例
5. 自助旅行者的涉入程度對自助旅行知覺價值、重遊意願的影響
6. 遊客涉入程度、活動體驗、知覺價值與行為意圖關係之研究-以嘉義市國際管樂節為例
7. 涉入程度、球隊認同對球迷對於職業球隊周邊產品之知覺價值與購買意圖之影響----以台灣地區之NBA球迷為例
8. 以計畫行為理論探討消費者對綠色產品的購買意願之研究
9. 參與動機、涉入程度、知覺品質與知覺價值對護具購買意願影響之研究-以大型重型機車參與者為例
10. 民宿經營者人格特質、涉入程度、 知覺價值、行為意圖的影響 -以好客民宿標章為例
11. 賞鯨活動遊客涉入、服務品質對體驗與知覺價值影響之研究
12. 高雄市有機餐飲消費者涉入程度、知覺價值與購買意願關係之研究
13. 消費者行為理論於城際公共運輸旅客行為意向與搭乘因素之研究
14. 折扣幅度、涉入程度對購買意願的影響─以數位相機為例
15. 主要產品與贈品在不同比值與品牌權益搭配下對贈品宣告價值的打折認知、知覺價值與購買意願的影響─以涉入程度為干擾變數
 
無相關期刊
 
無相關點閱論文
 
系統版面圖檔 系統版面圖檔