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研究生:謝順富
研究生(外文):Shun-Fu Hsieh
論文名稱:半導體測試設備公司成長策略之個案分析
指導教授:王存國王存國引用關係
指導教授(外文):Tswen-Gwo Wang
學位類別:碩士
校院名稱:國立中央大學
系所名稱:管理學院高階主管企管碩士班
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2008
畢業學年度:96
語文別:中文
論文頁數:66
中文關鍵詞:資源基礎理論成長策略核心事業
外文關鍵詞:Growth Strategycore businessResource-base theory
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半導體產業是一個資本密集的產業,在2000年以前,半導體公司擁有較好的投資報酬率,但是經過2001半導體的不景氣後,由於設備效能的提升,平均單價的下降,致使整體產值的成長有限。在半導體測試設備產業中,這個現象尤其明顯,使得半導體測試設備商不得不思考,在市場停滯成長的情況下,該採取何種成長策略,使公司能繼續保有成長及獲利。
本研究以半導體設備商A公司為例,藉由資源基礎理論及成長策略的理論,來分析探討A公司如何藉由本身的核心資源來發展其成長策略。內容包括探討A公司核心事業的範疇,資源的共享性,以及在核心事業裡面有哪幾個市場對A公司的成長獲利最有幫助,還有哪些是潛能大的市場而A公司並為涉入,但是可以利用現有的核心資源跨入取得成長。由於市場的停滯,有哪些週邊事業是A公司值得跨入取得成長的,是本研究的第二個主題。最後,本研究也針對目前A公司的組織能力做分析,來探討A公司的組織能力是否能夠配合其未來的成長策略。
本研究的結論為A公司必須跨入市場規模大的記憶體測試設備市場,並藉由在混合訊號及高階類比市場的優勢,跨入低階數位測試市場;並沒有適合的週邊產業可以跨入;必須增加組織內部溝通,為共同的目標達成共識,增加團隊合作的效率。
Semiconductor industry is a capital intensive industry; most of semiconductor companies had good return on investment before year 2000. But lots of changes happened after year 2001 market down turn. The overall market size of semiconductor equipment didn’t grow significantly due to the equipment efficiency increased and average selling price dropped. It impact more clearly in semiconductor automatic test equipment industry and force the equipment companies to think how to face this non-growth market to grow their revenue and profit continuously.

This research is based on automatic test equipment A company as a research target and using Resource-base theory and Growth Strategy theory to analyze how A company to develop their growth strategy through their core resources. The research content includes the scope of A company’s core business, resource sharing and which market segment can help A company to grow its revenue and profit. Also to discover where is the potential big market segment that A company didn’t get involved but A company can share the same core resources to break into the market. The second topic for this research is to discover if there is any adjacency market can adopt to grow company. The last topic is to discuss if A company has right organization’s capability to execute the growth strategy.

The conclusion of this research is A company needs to adopt memory automatic test equipment market and low-end digital market through their strength on analog and mixed-signal market. There is no suitable adjacency market can adopt. Need to improve internal communication to achieve consensus of goal setting and team work efficiency.
第一章 緒論 1
1.1研究動機與目的 1
1.2研究範圍與限制 2
1.3研究方法與流程 2
第二章 文獻探討 4
2.1資源基礎理論 4
2.2成長策略 10
第三章 半導體測試產業簡介 20
3.1半導體產業鏈 20
3.2半導體測試在產業鏈中所扮演的角色 23
第四章 半導體測試設備公司的成長策略探討 26
4.1個案公司簡介 26
4.2發展穩固的成長策略 26
4.3核心事業的探討 28
4.4週邊事業的探討 40
4.5組織能力的探討………………………………………………………………..43

第五章 結論與建議 46
5.1研究結論 46
5.2研究建議 47
參考文獻 50

附錄一 A公司員工意見調查部分問題………………………………………..53
中文文獻

1.方至民(2000),企業競爭優勢,前程企管。
2.司徒達賢(1995),「策略管理」,遠流出版。
3.台灣相關IC次產業產值,拓樸產業研究所,http://www.eettaiwan.com/ART_8800488791_480202_NT_db25303a.HTM
4.吳思華(1998),「策略九說」,第二版,臉譜文化。
5.吳松青(1996),國際企業管理理論與實務,台北:智勝文化。
6.林晉寬(1995),從資源基礎理論探討資源特性與成長策略之關係,
國立政治大學企業管理研究所未出版之博士論文。
7.官坤林(2003),台灣晶圓代工產業分析與競爭策略之研究。
8.許士軍(1994),贏得市場的企業特色競爭,世界經理文摘,5(1),38-50。
9.蔡淑芬(2002),晶圓代工業。產業經濟,第256期,61-73。
10.測試成本公式:http://www.pintail.com/rtac_swiftest_mx_casestudy.php
11.測試成本與晶圓製程比較:http://electronicdesign.com/Articles/Index.cfm?AD=1&ArticleID=9345




英文文獻

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5.Collis, D. J. & Montgomery, C. A. (1995). Competing on resources: Strategy in the 1990s. Harvard Business Review, 73(4), 110-135.

6.Chatterjee, S. (1990). Excess resources, utilization costs, and mode of entry. Academy of Management Journal, 33(4), 780-800.

7.Devlin, G.. (1991). Diversification: A redundant strategic option, European Management Journal, 9(1), 76-81.

8.Hamel, G.. & Heene, A. (1994). Competence-Based Competition. New York: McGraw-Hill.

9.Hamel, G. (2000). Leading the Revolution, Boston: Harvard Business School.

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12.Leonard-Barton, D. (1992). Core capabilities and core rigidities: A paradox in managing new product, Strategic Management Journal, 13(1), 111-125.

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23.Zook and Allen, BAIN & Company
http://www.bain.com/bainweb/PDFs/cms/Public/BB_Strategies_for_growth.pdf
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