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研究生:陳皓昕
研究生(外文):Hao-sin Chen
論文名稱:資訊科技對公司吸收能力影響之研究-以新產品開發專案為例
論文名稱(外文):The study of information technology influence absorptive capability of the enterprise-in new product development project
指導教授:陳炫碩陳炫碩引用關係
指導教授(外文):Hsuan-shuo Chen
學位類別:碩士
校院名稱:國立中央大學
系所名稱:企業管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:中文
論文頁數:68
中文關鍵詞:資訊科技社會鑲嵌吸收能力新產品開發績效
外文關鍵詞:Information TechnologySocial EmbeddednessAbsorptive CapabilityNew Product Development Performance
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目前的市場處於一個變動相當激烈的環境,創新且追求新知識,並加以運用在組織流程上,已成為現今企業追尋的目標。本研究主要以實證的角度做分析,去探討在以新產品開發專案為基礎的情況下,資訊科技對於組織吸收能力的影響,因為新產品開發專案所面臨的環境,其變動不可預測之程度就像當今市場環境一般。綜觀過去的研究可以發現,吸收能力的步驟及概念大致上都說明得很清楚,但是如何將這些概念應用到企業實作上的流程還不是很明確,再加上社會鑲嵌概念對於資訊科技和吸收能力有正向幫助。本研究著重在闡述吸收能力的取得、消化、轉換和利用的概念,如何對應到實際上公司日常中的流程,並針對不同的新產品開發績效做評估的標準。研究中將資訊科技分成三個構面為溝通能力、記憶能力與分析能力,吸收能力則分成兩構面,分別為潛在吸收能力及實質吸收能力。因此,本研究探討「資訊科技」對「吸收能力」之間構面相互影響之程度,假設資訊科技能正向影響社會鑲嵌,社會鑲嵌進而能正向影響吸收能力,新產品開發績效也能因為前面兩者的顯著性有正向的影響。本研究以台灣製造業廠商為研究主體,並請有參與或正在從事新產品開發專案的人員及主管填寫問卷,所得樣本為204份。經由實證結果發現,只有獲利能力較為不顯著其餘都相當顯著,表示資訊科技應用的程度越高,社會鑲嵌的程度會越高,吸收能力也會有所提升,進而積極正面影響新產品開發的績效。
Present market is to be in rather radically variated environment, innovation and seeking new knowledge, as well as its applying on organization operation process have become the pursuing target of the firms nowadays. This research is mainly using empirical study for analyzing, and to discuss the hypotheses about how information technology effects the organizational absorptive capability while new product development project is undergoing which is because of the environment that the new product development project facing is unpredictable. From past researches, we can find that the procedures and the concept of absorptive capability were explained clearly in substance, however, how to apply these concepts to the practice of firms’ operation process are still not clarified, moreover, the concept of social embeddedness has positive assistance on information technology and absorptive capability. This study focuses on elaborate explaining acquisition, assimilation, transformation and exploitation of the absorptive capability, and how to correspond to firm’s daily operational process as well as to classify the criteria of different new product development performance. Within the study, the construct of information technology is made up from three dimensions, they are: communication capabilities, memory capabilities and analysis capabilities, while absorptive capability is made up from two dimensions, they are: potential absorptive capability and realized absorptive capability. Therefore, this study examines the extent to how information technology effects on each dimension of absorptive capability, our hypothesis is that information technology positively effects on social enbeddedness, while social embeddedness positively effects on absorptive capability, and new product development performance is positively effected by the synergy of social embeddedness and absorptive capability. The population of this study is manufacturing firms of Taiwan, we invited the staffs or executives who are engaged and/or undergoing in new product development to fill out the questionnaire, 204 samples were collected. After empirical study, we found all of hypothesis are very significant except the profitability, which represents that the higher the information technology application, the higher the social embeddedness, which also raising the absorptive capability, furthermore aggressively positive effects the performance of new product development.
摘要 i
Abstract ii
誌謝 iv
目錄 vi
圖目錄 vii
表目錄 viii
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與問題 2
第三節 研究流程 2
第二章 文獻探討與假說 4
第一節 資訊科技 4
第二節 社會鑲嵌的概念 6
第三節 吸收能力 9
第四節 新產品開發績效 12
第三章 研究設計 16
第一節 研究架構 16
第二節 研究假設 17
第三節 變數定義與衡量 18
第四節 結構方程模型 26
第五節 抽樣方法與問卷設計 28
第四章 實證分析 30
第一節 樣本基本資料分析 30
第二節 衡量模型之評估 33
第三節 結構模型之評估 40
第五章 結論與建議 45
第一節 研究結果 45
第二節 本研究之管理意涵 46
第三節 研究限制與未來研究建議 47
參考文獻 48
附錄 55
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