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研究生:顏宇祥
研究生(外文):Yu-Hsiang Yen
論文名稱:企業社會責任與品質垂直差異
論文名稱(外文):Corporate Social Responsibility and Vertical Differentiation
指導教授:吳大任吳大任引用關係鄭有為鄭有為引用關係
指導教授(外文):Dach-rahn Wu
學位類別:碩士
校院名稱:國立中央大學
系所名稱:產業經濟研究所
學門:社會及行為科學學門
學類:經濟學類
論文出版年:2019
畢業學年度:107
語文別:中文
論文頁數:28
中文關鍵詞:企業社會責任垂直差異化消費者剩餘
外文關鍵詞:Corporate social responsibilityVertical differentiationConsumer surplus
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本文建立一個雙占的垂直差異化模型,分別在價格競爭與數量競爭的架構下,分析企業社會責任對於均衡結果的影響,並進一步深入探究影響廠商投入CSR程度的因素。結果顯示,在價格競爭的情形下,廠商的產品訂價、利潤及CSR投入程度較低,相對地在數量競爭時,則是產品產量、消費者剩餘與社會福利較低。當廠商投入CSR的程度提高,無論在價格或數量競爭下,自身產品價格及產量都會提高,對手廠商的價格與產量則都降低,而市場上總消費者剩餘必然增加。最後,會影響到廠商採取CSR的是兩廠產品的差異化程度,在數量競爭時,投入CSR程度可能會因產品同質性高低而隨之有增減,價格競爭時則一定隨之提高而減少。
This paper investigates the impact of corporate social responsibility (CSR) on equilibrium solutions, and examines firms’ incentives for CSR investment under quantity and price competition respectively in a differentiated duopoly. Results indicate that compared to the equilibrium outcome under price competition, firms set higher prices, produce fewer outputs, obtain higher profits and adopt more CSR. Also, it is shown that consumer surplus and social welfare are larger under price competition. Furthermore, if a firm undertakes a greater level of CSR, both its price and output increase while them of its rival decrease, and meanwhile consumer surplus is enhanced. Finally, it is the degree of product differentiation that influences firms to undertake CSR activities. Under quantity competition, firms’ investments in CSR increase (decrease) in the degree of product differentiation when it is sufficiently low (high). Relatively, firms’ investments in CSR decrease in the degree of product differentiation under price competition.
摘要 I
Abstract II
致謝辭 III
目錄 IV
表目錄 V
第一章 緒論 1
第一節 研究動機與目的 1
第二節 研究架構 1
第二章 文獻回顧 2
第三章 模型 7
第四章 均衡分析 9
第一節 數量競爭 9
第二節 價格競爭 12
第三節 均衡結果比較 15
第五章 結論 17
參考文獻 18
王偉隆,2016,「企業社會責任對消費者剩餘的影響」,國立中央大學碩士論文。
Besley, T., Ghatak, M., 2007, “Retailing public goods: The economics of corporate social responsibility,” Journal of Public Economics 91, 1645-1663.
Brand, B. and Grothe, M., 2015, “Social responsibility in a bilateral monopoly,” Journal of Economics 115, 275-289.
Carroll, A. B., 1991, “The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders,” Business Horizon 34(4), 39-48.
Carroll, A. B., 1999, “Corporate social responsibility: Evolution of a definitional construct,” Business & Society 38, 268-295.
Donaldson, J., Fafaliou, I., 2003, “Business Ethics, Corporate Social Responsibility and Corporate Governance: A Review and Summary Critique,” European Research Studies Journal 6(1), 90-110.
Gregory E. Goering, 2012, “Corporate social responsibility and marketing channel coordination,” Research in Economics 66, 142-148.
Gregory E. Goering, 2014, “The Profit-Maximizing Case for Corporate Social Responsibility in a Bilateral Monopoly,” Managerial and Decision Economics 35, 493-499
Kopel, M., 2014, “Price and quantity contracts in a mixed duopoly with a socially concerned firm,” Managerial and Decision Economics 36, 559-566.
Lambertini, T. and Tampieri A., 2010, “Corporate Social Responsibility in a Mixed Oligopoly,” Working Paper.
Liu, C. C., Lee, S. H., Wang, F. S., 2015, “Environmental Corporate Social Responsibility in Differentiated Duopoly: A Welfare Analysis,” Taiwanese Agricultural Economics Review 20(2), 121-146.
McWilliams, Abagail, Donald Siegel, 2001, “Corporate social responsibility: A theory of the firm respective,” Academy of Management Review 26(1), 117-127.
Motta, M., 1993, “Endogenous Quality Choice: Price vs. Quantity Competition,” The Journal of Industrial Economics 41(2), 113-131.
Nokumara, Y., 2013, “Quantity competition and price competition with a duopoly in a consumer-friendly firm: a welfare analysis,” Modern Economy 4, 776-782.
Singh, N., Vives, X., 1984, “Price and Quantity Competition in a Differentiated Duopoly,” The RAND Journal of Economics 15(4), 546-554.
Xu, Y., 2014, “CSR impact on hospital duopoly with price and quality competiton,” Journal of Applied Mathematics 2014(4), 1-12.
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