臺灣博碩士論文加值系統

工業自動化業主對網路安全缺乏概念，一旦工廠網路與辦公室資訊匯流，形同工業控制系統門戶大開，暴露於險境而不自知。本論文以個案研究方法，藉由探討Moxa在工業網路安全發展歷程為背景，說明其演進所遭遇的難題，如何克服及轉型提升競爭力。論文中詳細陳述趨勢科技(Trend Micro)與四零四科技(Moxa) 整合擅長的既有資源之歷程，利用策略聯盟形成新的商業模式，提高競爭門檻開拓企業新藍湖市場，進而成為數位轉型的典範，在彼此既競爭又合作下，發揮最大的產業影響力及綜效。本論文以哈佛個案文體撰寫，陳述資安大廠趨勢科技找上一樣有擁有三十年資歷的工業網通四零四科技(Moxa)討論OT(Operating Technology)安全的未來，決定利用各自的專長於2019年攜手合作成立合資公司「TXOne Networks - 睿控網安」，專注於工業自動化領域的OT Cybersecurity，形成OT與IT合作的新商業模式，在萬物連網人人高喊工業4.0, IIoT, Cloud的時代共同切入工業自動化領域的資安新藍湖。本論文總結個案公司成功之四大主軸：1. 策略聯盟，如何選定聯盟的合作方式。2. 數位轉型，透過自身組織營運的體質改造，打造新的客戶體驗，體現商模再造。3. 新商業模式，IT/OT合作的新商業模式，劃分市場，聚焦各自競爭優勢，上下夾擊。4. 藍湖策略，縮小目標市場，在垂直市場裡再往下細分，找到特定「藍池」先稱王，再逐步占領「藍湖」的策略。本論文研析個案公司之發展歷程與成功關鍵作為，可資相關產業中小企業發展新商業模式之借鏡。

Industrial automation owners lack a concept of network security. Once the factory network and office network converge, it is like opening the door of the industrial control system, exposed to danger without knowing it. This paper uses a case-study approach to explore Moxa's evolutionary challenges in its industrial cybersecurity development and how to overcome and transform to enhance competitiveness. The paper details the process of Trend Micro and Moxa integrating the existing resources they are good at, using strategic alliances to form new business models, raising the threshold of competition to open up the new Blue Lakes market, and then becoming a model of digital transformation, and exerting the most significant industrial influence and synergy effect under both competition and cooperation with each other. This paper is written in the Harvard case study, stating that Trend Micro has found Moxa, which has 30+ years of seniority, to discuss the future of OT (Operating Technology) cybersecurity, and decided to use their respective expertise to jointly establish a joint venture TXOne Networks in 2019, focusing on OT cybersecurity in the field of industrial automation. Form a new business model for OT and IT cooperation, and jointly cut into the new OT cybersecurity blue lakes business in the era of industry 4.0, IIoT, and Cloud. This paper summarizes the four main axes of the success of the case-study companies: 1. Strategic alliances, how to choose, and the cooperation model of the alliance. 2. Digital transformation, through the transformation of its organization and operation, creates a new customer experience and reflects the rebuild of the business model. 3. New business model, the new business model of IT/OT cooperation, through good market segmentation, focuses on their respective competitive advantages and penetrates from both sides. 4. Blue Lakes Strategy, narrow the target market, subdivide niche markets in small lakes, or find a specific blue pool first to be a king, and then gradually occupy the blue lakes. This paper analyzes the development history and success of the case study company, which can be used as a reference for the development of new business models for SMEs in related industries.

摘要 I
ABSTRACT II
誌謝 III
目錄 IV
圖目錄 V
表目錄 VI
第 1 章 個案本文 1
第1節 緣起—Moxa工業網路安全發展的起緣 1
第2節 背景—工業網路安全的產業趨勢與難題 2
第3節 困境—Moxa在工業網路安全發展的挑戰 5
第4節 契機—台積電資安事件敲響警鐘 7
第5節 轉型—TXOne Networks的誕生 9
第6節 新商業模式—創造雙贏 12
第7節 未來—工業網路安全的下一步 15
附錄1 17
附錄2 17
附錄3 18
附錄4 19
第 2 章 教學指引 20
第1節 個案總覽 20
第2節 教學目標與適用課程 22
第3節 學生課前問題討論 24
第4節 個案分析 25
教學目標一：策略聯盟與選擇 25
教學目標二：數位轉型架構及實現過程 35
教學目標三：新商業模式探討 39
教學目標四：藍湖策略與藍海策略 44
第5節 課程結論 48
第6節 教學建議 49
第7節 板書規劃 51
第 3 章 參考文獻 55
一、中文文獻 55
二、英文文獻 56
三、網站資料 57

一、中文文獻
王琛棋（2021）。科技小蝦米對抗大鯨魚-電子專業製造服務廠強攻工業電腦龍頭寶座。國立臺灣科技大學工業管理系碩士論文，台北市。
吳克. (2011). 策略聯盟的兩難. 聯經出版事業公司。
邱柏松. (1996). 國際策略聯盟—在國內的現況與績效. 經濟情勢暨評論月刊》, 第二卷第三期, 14-22。
徐俊明. (2016). 企業併購與重組 (初版). 新陸書局股份有限公司。
財團法人資訊工業策進會. (2020). 數位轉型化育者. 財團法人資訊工業策進會。
詹文男, 李震華, 周維忠, 王義智, 數位轉型研究團隊. (2020). 數位轉型力. 商周出版。
劉百合. (2018)。台灣金融業數位轉型關鍵因素之探討。國立臺北科技大學管理學院經營管理EMBA專班碩士論文，台北市。
蘇靖婷. (2021)。台灣金融業數位轉型的困難與障礙。國立陽明交通大學管理學院經營管理學程碩士論文，新竹市。

 
二、英文文獻
Alexander, O., & Yves, P. (2010). Business model generation. New Jersey, USA: Willey.
Bleeke, J., & Ernst, D. (1995). Is your strategic alliance really a sale?. Harvard business review, 73(1), 97-105.
Harbison, J. R., & Pekar, P. P. (1993). A Practical Guide to Alliances: Leapfrogging the Learning Curve: a Perspective for US Companies. Booz, Allen & Hamilton.
Monczka, R. M., Petersen, K. J., Handfield, R. B., & Ragatz, G. L. (1998). Success factors in strategic supplier alliances: the buying company perspective. Decision Sciences, 29(3), 553-577.
Moore, G. A., & McKenna, R. (1999). Crossing the chasm.
Spekman, R. E., Isabella, L. A., MacAvoy, T. C., Isabella, L. A., & MacAvoy, T. C. (2000). Alliance competence: Maximizing the value of your partnerships (pp. 40-43). New York: Wiley.
Solis, B., & Littleton, A. (2018). The state of digital transformation. Solis/Altimeter-digital transformation agency.
Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, 122, 889-901.
Yoshino, M. Y., & Rangan, U. S. (1995). Strategic Alliances: An Entrepreneurial Approach to Globalization: Harvard Business School Press. Boston, MA.


三、網站資料
Aurora Generator Test. (2022, February 7). Wikipedia. https://en.wikipedia.org/wiki/Aurora_Generator_Test
EdgeIPS. (2022, February 16). TXOne Networks Web Site. https://www.txone-networks.com/products/portfolio/edgeips
Greenfield, D. (Ed.). (2022, February 11). Is the Purdue Model Still Relevant? Automation World. https://www.automationworld.com/factory/iiot/article/21132891/is-the-purdue-model-still-relevant
IEC 62443. (2022, February 19). SyC Smart Energy. https://syc-se.iec.ch/deliveries/cybersecurity-guidelines/security-standards-and-best-practices/iec-62443/
Industrial Network Security. (2022, February 16). Trend Micro Web Site. https://www.trendmicro.com/en_us/business/products/iot/industrial-network-security.html
Network Security Appliance. (2022, February 16). Moxa Web Site. https://www.moxa.com/en/products/industrial-network-infrastructure/network-security-appliance
PM大叔. (2022, March 28). 【市場行銷】Crossing the Chasm（跨越鴻溝）. PM Tone. https://www.pmtone.com/crossing-the-chasm/
王宏仁 (Ed.). (2022, February 20). 台積電產線中毒大當機事件簿(Day1~Day4時程懶人包）. IThome. https://www.ithome.com.tw/news/125118
台積電為何遲遲不修補機臺Windows漏洞？不是不願意，其實是無能為力. (2022, February 28). IThome. https://www.ithome.com.tw/news/125105
財務報告 -2018Q3. (2022, February 20). TSMC官網. https://investor.tsmc.com/chinese/quarterly-results/2018/q3
【臺灣史上最大資安事件】深度剖析台積產線中毒大當機始末（上）. (2022, February 28). IThome. https://www.ithome.com.tw/news/125098
【臺灣史上最大資安事件】深度剖析台積產線中毒大當機始末（下）. (2022, February 28). IThome. https://www.ithome.com.tw/news/125101