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This management case - the LTC Car Warranty Alliance of a technician entrepreneurship. Belonging to the car after-sales service integration of the new company to assist the province's small car repair shop to provide franchise services and APP system applications also hope to help more technician to start up new business. After three years of efforts, the main business areas are concentrated in southern Taiwan, for different automotive after-sales service business, through the integration of resources and distribution, the development of APP service customers to create value, one after another has joined the franchisee and help many technician to start up own business successful.
Through this case, let us think what does the new business face those challenge? and how to achieve company goals and business philosophy ?,And how to make more warranty factory to join this car warranty alliance?
Through the case study, you can let learners understand that small and medium company the process of entrepreneurship, the insufficient resources when facing in competitions from original franchise system which have strong resources, how to survive、start and do public entrepreneurs?
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