臺灣博碩士論文加值系統

由於全球老齡化社會的趨勢，許多國家的醫療費用創下歷史新高。我們的 目標是研究尋求醫療諮詢的行為，並試圖找尋解決問題的潛在方案。本文包含 兩部分的研究。第一部分是質化研究，對 15 位參與者進行了深入訪談，驗證 交易成本理論適用於分析人們的就醫行為。從這個分析，我們可以了解交易成 本理論是可以應用在就醫行為，而人們習慣以人脈的介紹來降低收尋成本。由 此，我們進一步執行量化研究，探討常用於降低收尋成本的平台系統除了在常 見領域如預訂旅館，書本販售之外是否也適合用於就醫過程?研究總共收集了 200 份有效調查問卷，以評估在線醫療口碑平台的需求。本研究的結果指出有 84%民眾有使用網路評價平台的經歷找尋網路口碑，對網路評價平台的印象滿 意的民眾比例還是遠遠大過於不滿意的民眾。我們發現民眾對醫師網路評價平 台一般是認為有需要的:有需要的 72%，願意參考 72%，可信任的 46.5%， 願意發表 55%，這可能表示，民眾雖然需要，但是對於期能提供的資訊還是有 疑慮的。

Due to the global trend of aging societies, medical expenditure has hit record highs in many countries. Our goal is to study the medical-advice seeking behavior and to discover a potential solution to address the problem and fulfill the need.
This paper contains two parts of research. The first section is a qualitative research which conducted in-depth interviews with 15 participants and verified that transaction cost theory is applicable for analyzing people’s medical advice–seeking behaviors. The second part of the study was performed using a quantitative survey. In total, 200 valid questionnaires were collected to assess the demand for online platforms for medical word-of-mouth.

目錄
Abstract ................................................................................................................. 2
誌謝 ....................................................................................................................... 3
目錄 ....................................................................................................................... 4
MEDICAL ADVICE-SEEKING BEHAVIORS BASED ON TRANSACTION COST THEORY ... 6
Abstract .........................................................................................................................6
Introduction ...................................................................................................................7
LITERATURE REVIEW ......................................................................................................8
RESEARCH DESIGN..........................................................................................................9
Participants ....................................................................................................................... 9
Research Method .............................................................................................................9
Data Collection and Analysis ............................................................................................9
RESULTS AND DISCUSSION ...........................................................................................10
Results ............................................................................................................................10
Discussion .................................................................................................................... 18
Transaction Assets..........................................................................................................18
Minor and Serious Illnesses............................................................................................18
CONCLUSIONS .............................................................................................................. 19
Demand for online platforms for medical word-of-mouth .................................... 20
Abstract .......................................................................................................................20
Introduction ................................................................................................................. 21
Literature review..........................................................................................................22
Word-of-mouth ..............................................................................................................22
Electronic word-of-mouth ..............................................................................................22
Medical care behavior and medical information searching ...........................................23
Research method ................................................................................................. 23
Research results ........................................................................................................... 24
Background ..................................................................................................................... 24
Basic descriptive results .................................................................................................25
Chi-square test and cross-analysis..................................................................................26
Discussion .................................................................................................................... 29
Conclusion ...................................................................................................................30
Reference:....................................................................................................................31

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