臺灣博碩士論文加值系統

因為新創高科技事業逐漸成為國家未來的工業主流，而創業投資公司也因
而興起，擔任提供資金及協助管理的角色。因此，實有必要將兩者共同列
入討論，進行實證研究以了解國內的現況、並提供建議給雙方參考。重要
的研究發現包括如下：國內新創高科技事業採取的策略可分為低成本策略
、差異化策略及中間策略三種，其中低成本策略及差異化策略廠商的績效
明顯地較中間策略表現好，即國內新創高科技事業不外以提供中高品質、
價格適中的產品，並在配合特別訂單、滿足區隔市場內的顧客、或致力降
低成本上享有競爭優勢。創投公司對新創高科技事業的參與普遍偏低，顯
示仍屬於被動參與的管理型態，並多偏重於有關財務方面的活動，甚少作
業層面的參與；而新創高科技事業所最迫切需要的協助則為有關行銷管理
及對外聯繫的協助，因此雙方在管理參與的需求及實際提供參與間存有極
大的差異。創投公司的投資案中有五成是低成本策略廠商，並對其有中等
程度的管理參與；對差異化策略廠商投資比例最低，但管理參與程度則最
高；另外對中間策略廠商則抱持著放任的管理態度。而對新創高科技事業
而言，創投公司的管理參與程度高將對績效有正面的影響。在交互作用效
果分析上，發現當創投公司的技術參與重要性較高時，低成本及差異化策
略廠商的績效明顯地較中間策略佳。當公司規模規模較大，應採取低成本
略；但若公司規模較小時，則應該採取差異化的策略。

Technology based new venture is the future of national industry,
venture capital also grows to provide capital and involves
management of new venture . the purposes of this research are
follows : to understand the real situation of new venture and
venture capital、to provide some suggestion to both side.the
finding can be summarized as follows: 1.Technology based new
venture''s strategies include low cost strategy、differention
strategy and middle strategy ,low cost and differention
strategy perform better than middle strategy.the formers
provide high-middle quality、middle price product ,take special
order、satisfy their segaments and lower their cost. 2.Venture
capital''s involvment is lower than new venture , they focuses
on finacial activities , but very few opera- tional activities
;Technology based new venture needs marketing assistance ,but
gap between both sides is so large. 3.50% of venture capital''s
investments is low cost strategy firms ,and involves management
in middle scale;percentage of differention strategy is most few,
but management invo- lvment is most high. high management
involvment involves high performance. 4.When new venture thinks
venture capital''s technology invo- lvment is very importance,
low cost and differention strat- egies perform better .when
scale of company is large ,low cost performs better. when scale
of company is small ,we should take differention strategy.