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Keep bringing good and innovative products into the market is
of vital importance for the enterprises. The benefit of
successful new products is high, but the cost and risk are also
quite a lot. One major reason for the failure of new pro- ducts
is that it can not be accepted by the users. Thus this research
is aimed to propose a suitable porcess of new product
development for local use, such that the cost and risk can be
minimized. The research containts three major steps: social
trend analysis, questionnaire survey, and user interview. As an
example for the new product development process, the proper
product attributes and the concept for a new audio-video
product will be generated from interviews, which make sure what
the innovative users need in their daily life. After the
research, these three steps are proved to be valid for new
product development in identifying social trends and innovative
users'' needs, and the important product attributes and concepts
can be fixed basing on these findings.
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