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The main purpose of this study is to explore the information content of security prices with quarterly data in the Taiwan security market. References for the theory of the study are made to the studies by Beaver, Lambert and Morse (1980) as well as by Beaver, Lambert and Ryan (1987). Our research design is as follows: . We run a multiple regression analysis by seting the percentage change in stock prices as dependent variable, and current and future quarterly earnings changes deflated by security prices as the independent variables. This "traditional" regression depicts how current earnings are associated with current price changes. In addition, it also portrays the relationship between current price changes with future earnings. If the latter relationship exists, quarterly earnings are of a compound process. . Then, we run a "reverse" regression, by setting current quarterly earnings as the dependent variable, contemporaneous and each post quarterly security price changes as the independent variable. The data set consists of all the firms traded in The Taiwan Stock Exchange between 1982 to 1991. The conclusion is as follows: The current quarterly security price change is positively associated with the current earnings, the one-quarter-ahead, the two-quarter-ahead, and the three-quarter-ahead earnings. The findings strongly suggest that the quarterly earnings contain permanent as well as temporary components. Furthermore, the result refutes common belief that the earnings information is useless in the decision process of investment.
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