(3.235.139.152) 您好!臺灣時間:2021/05/11 06:29
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
: 
twitterline
研究生:胡國椿
論文名稱:內外銷比例與大陸台商資金管理政策關係之研究-以食品業、橡塑膠業及電子業為例
指導教授:陳家彬陳家彬引用關係
學位類別:碩士
校院名稱:大葉大學
系所名稱:事業經營學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:1995
畢業學年度:83
語文別:中文
論文頁數:119
中文關鍵詞:內外銷比例資金管理台商
外文關鍵詞:Domestic/intrernational marketing ratioFund management
相關次數:
  • 被引用被引用:1
  • 點閱點閱:218
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:1
   隨著中國大陸自1979年起推動門戶開放政策,及政府大陸政策的開放,台灣海峽兩岸幾乎同時發生重大的經濟情勢變化,國人赴大陸投資迅速增加。赴大陸投資之台商,就銷售而言,可分為內銷型及外銷型等二種。台商赴大陸投資初期,因大陸產品七成外銷之規定,台商產品八成以上外銷,自83年6月大陸擴大對台商讓出內銷市場及大型企業投資大陸內需市場,使得產品內銷比例提高。不管是外銷型或內銷型之台商均有資金需求,有資金需求就需融資,故如何做好資金管理,有效運用各種融資管道,是台商極重要的課題。
  本研究之目的在探討內銷型、外銷型的產業,其資金融通、資金來源等資金管理政策的模式,並以食品業、橡塑膠業及電子業為例,歸納出最佳資金管理方式,作為大陸投資的臺商在資金管理上的參考,並提供政府相關部門在判定有關政策上有所依循。
  本研究發現:
  1.內外銷比例與台灣母公司有相關者為:成立年數:內銷型分散於30年內,外銷型集中於11至20年間;外銷經驗:內銷型集中於10年內,外銷型集中於10至20年間;行業別:食品業之動機為內需市場、橡塑膠業及電子業之動機為外銷市場。
  2.內外銷比例與大陸子公司相關者為:投資年度:內銷型集中於81年後,外銷型為79至80年間;投資型式:內銷型為合資企業居多,外銷型為獨資企業佔多數;投資地點:內銷型集中在經濟技術開發區,外銷型集中在經濟特區;員工人數:內銷型為百人以內,外銷型為分佈於500人以內;週轉金不源:內銷型為來自大陸國營或外商銀行,外銷型係來自臺灣資金;獲利情形:內銷型處於收支平衡,外銷型已有盈餘;資金管理地點:內銷型為台灣母公司及大陸子公司各半,外銷型為台灣母公司;最佳資金管理:內銷型為來自大陸國營或外商銀行,外銷型係來自台灣資金。
  3.內外銷比例與資金投入關係:規模報酬:不管內銷型或外銷型均為遞減,顯示資金效率不佳;內外銷型之內外銷比例每年各有12.32%及44.17%之自然成長率;在資金邊際行銷力方面,內銷型以第三地區及大陸資金貢獻最高,各佔45.42%及27.22%,外銷型則為大陸子公司盈餘及第三地區資金貢獻最高,各佔5.12%及3.12%,比例偏低;資金內外銷彈性方面,內銷型之內銷彈性影響百分比以大陸資金32.51%為最,外銷型之外銷彈性影響百分比則以大陸子公司盈餘之7.58%最高,屬偏低 。
  Since Mainland China opened her domestic market in 1979, and the Taiwan government allowed the Taiwanese to invest in Mainland China, both sides of the Taiwan Strait has gone through a lot of changes in their economic conditions. Taiwanese business have been rapidly increasing the investment in Mainland China. The Taiwanese firms in Mainland China, from the point of marketing, can be classified into two types: domestic marketing and international marketing. At the initial stage of Taiwanese investment in Mainland China, because the govement of Mainland China had a regulation that more than 70% of the products must be exported, 80%or more of the Taiwanese products in Mainland China were exported. From June 1994, Mainland China opened the domestic market to Taiwanese enterprises and therefore, the percentage of domestic marketing has increased since then. However, for both domestic and international marketing types, the Taiwanese firms need funds and financing sources. Therefore,.how to well manage the funds and efficiently. use various financing channels is a very important subject.
  The purpose of this study is to investigate the model of the fund management policy for the Taiwanese firms in Mainland China, including both domestic and international marketing types. The samples are selected from the food、plastic(latex ) and electronics industries. The survey findings regarding the optimal fund management policy can help the Taiwanese business in Mainland China in their foreign investment and the Taiwan goverment in the related policies.
  The primary finding of this study are as follows:
  1.The positive correlation between domestic/intrernational marketing ratio and some characteristics of the host company in Taiwan, including: the year founded ( the domestic type is scattered within 30 year and the international type is concentrated from 11 to 20 year) ;experience of international marketing (domestic type is concentrated within 10 year and inter-national type ranges from 10 to 20 year); and industry (the motivation of the foor industry is for the domestic , and the plastic (latex ) and electronics industries are for the international market).
  2.The positive correlation of domsctic/international marketing ratio and the characteristics of the subsidiary in Mainland China, including :the year of initial investment ( the domestic type is concentrated after 1992, the international type is scattered form 1990 to 1991);type of investment (the domestic typed is concentrated in partnering with the enterprises in China, the international type is concentrated in the owner''s capital); the place of invesment(the domestic type is mostly located in the economic and technological development regions, the international type is mostly located in some special economic regions); number of employees (the domestic type has less then 100 people, the international type is scattered below 500 people); sources of turnover cash (the domestic type obtains it from Mainland China national or foreign banks, the interantional type gets the cash from the host company in Taiwan); the amount of profit (the domestic type is at breakeven, the international type has some profit); the center fo fund management (the domestic type is in the home company in Taiwan and the subsidiay in Mainland China, the international type is in the home company in Taiwan); the optimal fund management policy (the domestic type thinks the capital or fund should come from Mainland China national or foreign bands, but the international type relies mostly on the funds from Taiwan).
  3.The relations of domestic/international marketing ratio and inputs of funds:
  Returns to scale are decreasing for both domestic and international types; the domestic (international )marketing ratio of the domestic (international )type has 12.32% and 44.17% natural growth rates respectively; the marginal promotion rate: for the domestic type, the funds from the third area and Mainland China bands have 45.42% and 27.22% contributed, for the international type, the funds from the earnings of the subsidiary in Mainland China and the third area have 5.12%and 3.12% contributed (the rates are lower); domestic / international elasticity of funds: for the domestic type, the fund from Mainland China has the highest elasticity (32.51%), and the fund from the earnings of the subsidiary in Mainland China has the greatest impact (7.58%) for the international type firms.
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
系統版面圖檔 系統版面圖檔