臺灣博碩士論文加值系統

本研究係以中國鋼鐵股份有限公司作為研究個案, 探討一貫作業鋼廠多角
化經營之成長策略, 並與日本一貫作業鋼廠的多角化經營策略相對照 ,
研究他們之間的異同. 經研究發現, 雖然中國鋼鐵公司和日本一貫作業鋼
廠目前所處的產品生命週期不同, 且有國營和民營體制之分, 可是兩者的
成長模式卻相當類似, 除了繼續維持鋼鐵事業的成長和競爭力外, 並且多
角化經營, 以追求企業進一步成長.中國鋼鐵公司多角化經營可以分成三
個階段: 首先發展和鋼鐵製程,業務關聯性之事業, 進而發展與鋼鐵技術
關聯性之事業, 最後邁入與鋼鐵事業無關而具吸引力的產業. 並且, 以提
升多角化事業營業額佔總營業額之比例作為長期發展的目標. 另外, 中,
日鋼廠的成長階段和Kolter所提的企業成長三階段相呼應: 1.密集式成長
機會, 2.整合式成長機會, 3.多角化成長機會.

Using China Steel Corporation (CSC) as a case, this research
studies the diversification growth strategy of integrated steel
-making firms. CSC and Japanese steel firms are compared. Al-
though the ownership structure and product life cycle are quite
different between CSC and Jnpanese steel firms, their growth
trajectories are similar. Besides continuing to maintain steel
business'''' growth and competitive advantages, they all engaages
in diversification strategy for continuing growth. Their stra-
tegy can be classified into three stages:(1)developing business
that are related to steel-making process and core business, (2)
developing business that are related to steel-making technology
, (3)developing business that are attractive but steel-
unrelated . Their long term goals are to increase the
proportion of reve- nue from diversified business. This growth
modes is consistent Kolter''''s model, which also identified three
growth stages: (1) intensive growth opportunity, (2)integrated
growth opportunity, (3)diversification growth opportunity.