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研究生:許重博
研究生(外文):Shen, Chrong-Po
論文名稱:我國金屬製品產業發展策略之研究
論文名稱(外文):The Study and Development Stratedy of Metal Industry in Taiwan
指導教授:林彩梅林彩梅引用關係
指導教授(外文):Lin, Tsai-Mei
學位類別:碩士
校院名稱:文化大學
系所名稱:國際企業管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:1995
畢業學年度:83
語文別:中文
論文頁數:248
中文關鍵詞:金屬發展策略
相關次數:
  • 被引用被引用:2
  • 點閱點閱:332
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  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:15
  我國金屬製品產業過去對台泫地區的經濟有著顯著的貢獻,然而近年來因國內、外經貿結構出現極大的轉變,使得該產業面臨新的挑戰,未來該產業在經營上應採那些策略,方能順利轉型,並對國內經濟提供進一步貢獻,是為研究之目的。
  一、在生產方面,現階段最主要困難為「勞力不足」,中長期發展則以「原料來源的穩定性」為最重要項目。
  二、在行銷方面,現階段內銷最主要困難為「市場已飽和,廠商競爭激烈」,中長期發展則以「提昇品質,以增加競爭力及爭取新客戶群」為最重要項目;而外銷主要困難為「公司缺乏拓展外銷市場所需之專業人才」,中長期發展則以「提昇產品品質,以增加國外競爭力」為最重要項目。
三、在人力資源方面,現階段最主要困難為「基層勞工不足」,中長期發展以「確實作好人力調度事宜」最重要項目。
  四、在技術方面,現階段最主要困難為「國內技術人才不足」,中長期發展以「改良現有產品品質及功能」為最重要項目。
  五、在財務方面,現階段最主要困難為「缺乏適當財務管理人才」,中長期發展則以「改善獲利率幅度」為最重要項目。
  六、在海外投資意願方面,計劃前往廠商認為「國內勞工缺乏及工資高漲等經營環境變動」為主要因素。
  In the past, the industry of metal product in Taiwan made a significant contribution to economy of Taiwan''s area. However, the struture of economy and trade has appeared tremendous change around the world in recent years, it causes the industry indicated above to face new coming challenge, what strategies should be adapted to manage and upgrade the industry in the ruture and present a furure contribution to the economy of Taiwan''s area? it is the purpose of this study.
  1.The aspect of manufacturing, the most difficult problem is the "shortage of labor", in the long run, "the stable supply of raw materrial" is the most important issue.
  2.The aspect of marketing, from the point of domestic sales, the most difficult problem is the "radical competition caused by maturity of market", in the long run, "the quality of promotion in order to increase the competitiveness and win the new clients" is the most important issue, from the point of export, the most difficult problem is the "lackness of professional human resources" in the long run, "the quality of prmotion in order to increase the competitiveness to abroad" is the most important issue.
  3.The aspect of human resources, the most difficult problem is the "shortage of lowlevel labor", in the long run, "corordinate the human resources" is the most important issue.
  4.The aspect of techondogy, the most difficult problem is the "lackness of domestic techonicl human resources", in the long run, "improve the quality and function of existing product" is the most important issue.
  5.The aspect of finance, the most difficult problem is the "shortage of adequate financial management human resourcer", in the long run, "improve the magnitude of protitability" is the most important issue.
  6.From the point of foreign investment, the main factors caused those who want to invest overseas are "the shortage of labor and increasing wage".
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