臺灣博碩士論文加值系統

　　本論文乃探討在美國市場，我國中小型監視器廠商面對韓國競爭時所採取的競爭策略為何。本論文之研究目的有下列二項：
　　（一）我國監視器產業與韓國比較，在那些產業競爭條件上，具有優勢或劣勢，整體而言是否為不利產業。
　　（二）就個別的企業競爭能力分析，瞭解在各企業競爭能力上有利或不利的廠商，其策略選擇的差異。
　　本論文所得研究結果如下。
　　（一）產業部分
　　1.廠商對五項產業競爭條件之評估結果，不利的產業競爭條件有四項，按不利的順序依次為政府輔助力量、產業成長率、相關投入因素、規模經濟。唯一有利的產業競爭條件是產業附加價值。
　　2.我國監視器產業在與韓國相較下，是不利的產業。
　　（二）廠商部份
　　1.較有利的企業競爭能力按有利的順序依次為研究發展能力、生產能力、人力資源能力與行銷能力。
　　2.較不利的企業競爭能力按不科的順序依次為一般能力、財務能力。
　　（三）策略選擇部份
　　在不利的產業中，一般能力享有優勢的廠商，傾向於採用集中策略的優先程度，較劣勢廠商為高。財務能力居於劣勢的廠商，傾向於採用防禦策略的優先程度，較優勢廠商為高。人力資源能力享有優勢的廠商，傾向於採用差異化策略及市場發展策略的優先程度，較劣勢廠商為高。研究發展能力享有優勢的廠商（整體競爭地位優勢的廠商）傾向於採用差異化策略的優先程度，較劣勢廠商為高。

　　This research studied what kind of competitive strategy the R.O.C. medium and small monitor firms would have taken facing the competition from Korean ones in the U.S Market. The purpose of this research includes the following: 1. To examine under what industry competitive conditions the R.O.C. monitor firms owns more advantages or disadvantages compared with Korean ones. Is the R.O.C. monitor industry under disadvantageous conditions in general? 2. To examine the difference of strategy adoption between firms under advantages and those under disadvantages in terms of individual competitive ability.
　　The results are as follows:
　　1.For the R.O.C. monior industry:
　　(1)Among five competitive conditions, four are disadvantageous (government support, industry growth, relative input factor and economic scale, in decending order). The only advantageous competitive condition is value-addition. (2)The R.O.C. monitor firms are under disadvantageous condition in comparision with Korean ones.
　　2.For individual firms:
　　(1)The decending order for advantageous competitive abilities is :R & D ability,Manufacturing ability , human resource ability and marketing ability. (2)The decending order for disadvantageous abilities is :general ability and financial ability.
　　3.Strategy adoption:
　　For the industry under disadvantages:
　　Firms enjoy advantages on general ability tend to adopt focus strategy more often than those facing disadvantages; Firms face disadvantages on financial ability tend to adopt defensive strategy more often than those enjoying advantages; Firms enjoy advantages on hyman resource ability tend to adopt differential and market-developing strategies more often than those facing disadvantages; Firms enjoy advantages on R & D abiligty(general competitive condition) tend to adopt differential strategy more often than those facing disadvantages.