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研究生:楊福珍
論文名稱:台灣地區職業棒球產業網路之研究
論文名稱(外文):A Study on the Networks of Taiwan Professional Baseball Industry
指導教授:高俊雄高俊雄引用關係
學位類別:碩士
校院名稱:國立體育學院
系所名稱:體育研究所
學門:教育學門
學類:專業科目教育學類
論文種類:學術論文
論文出版年:1996
畢業學年度:84
語文別:中文
論文頁數:128
中文關鍵詞:職業棒球產業網路
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  民國七十九年棒球成為國內職業化的運動項目之一,為使商業與競技運動的推廣發揮最大效果,若能了解相關產業網路,以發掘可能潛在的利益,進而達到良性循環。因此本研究以網路觀點觀察、探究職棒產業中之組織或公司間的連結關係,採個案研究方法在八十四年三月至八十五年六月間對資深的專家做深度訪談,以期釐清職業棒球的整體環境,作為相關單位之參考依據。本研究對台灣地區職業棒球產業網路分析所得的結果有以下發現:
  一、形成結構:可分為基礎網路與衍生性網路。基礎網路範圍包括球團、中華職業棒球聯盟、中華職業棒球股份有限公司等。衍生性網路的範圍包括製造業、大眾傳播業、廣告業、傳遞流通服務業及各級輔助支援團體等。
  二、形成原因:在基礎網路形成原因方面有球團間的互惠原則、聯盟角色所具有的合法性、維持公平競賽環境以及基礎網路所建構的權力核心。衍生性網路的形成原因為連結各項專業人力所作之結盟、及因權力核心掌握了資源的不對稱性所形成的網路、也有在互惠原則所協定的各項合作、且包含以人際關係為核心的網路體系。
  三、網路的利益:在基礎網路方面為降低對市場的不確定性與風險所共同合資的事業體系、基礎網路中共享資源以及球賽吸引媒體所作的公共報導。衍生性網路的利益有合作結盟以擴大消費群、取得獨家授權者擁有較強的競爭優勢、網路中作適當的連結可提高公共報導機會。
  四、網路的類型:
    (一)產銷授權型:單一球團授權於單一公司以從事生產與銷售。
    (二)價值交換型:職棒產業中連結的雙方透過各項價值交換以取得各自的優勢。
    (三)顧客核心型:職棒產業中企業或組織為服務或滿足顧客需求在同一時間所作的連結。
    (四)人際核心型:合作雙方因長期各項業務的溝通協調後所產生的適應與人際關係以促進各項合作之深度與廣度。 
  結語:本研究將台灣地區職業棒球產業網路形成原因、利益與網路類型做歸納說明外,並依據研究結果與過去的文獻作一個比較,針對研究發現與結果提出對業界、政府與後續研究的建議。
  Since 1990, baseball has became one of the professional sports in Taiwan. It''s important to understand related industrial network and to study potential advantage within the network so that positive circulation can be build. During the period of March 1995 to June 1996, intensive interview were conducted in this study to collect information from senior experts in professional baseball network. Following results were found about Taiwan Professional baseball industry ..
  1. Structure of the network ..
  Basically there were two substructures of network, which were named, the infrastructure and the augmented network. The former include baseball teams, Chinese professional baseball league and Chinese professional baseball limited cooperation. The latter comprise production industries, mass media, advertising companies, retailing companies, and all levels of supporting groups.
  2.Reasons for forming network.
  In infrastructure network, reasons such as the reprocity principle, the legitimate status of the alliance, the maintance of the fair play environment, and the core of the authority center base on the infrastructure network. In augmented network, reasons such as alliance for connecting professionals, the constituting of network due to the asymmetrical of the resource controlled by the authority center, the collaborate agreement under reciprocity principle, and the network structure base on the core of the human relations.
  3. Interests derived from the network ..
  In infrastructure network, aspects such as the integral of cooperative industry enterprise to reduce the business risk, sharing of the resource and the public broadcasting of the media due to the attraction of the ball game. In the augmented network, advantages such as the constituting of cooperative alliance to enlarge consumer group, better competitive supremacy for the owner of exclusive authorization and proper alliance to enhance the chance of public report.
  4.Classification of the networks were made in terms of ..
  authorization of production and marketing, value exchanges, customer centered, human relation centered
  conclusion:
  This study not only categorize the professional baseball industry in Taiwan from aspects such as structure, reasons, interest and classification of the network, but also compared the results with literature''s of the past research. Suggestions were provided for the industry, for government, and for further research based upon these findings.
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