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This research was carried out in the purpose of understanding
the current situations of the strategic use of infotech by the
cable TV operators . This research focused on 137 CATV
operators , using questionnaire survey method to collect
information . The percentage of the validity of the
questionnaire survey was 38.69% . The analytic result of this
research is as below： 1. The CATV operators popularly have
appropriate foundations of the development of infotech, but
the organizational structure of their MIS department is not
expect high , meaning they do not consider important about
the MIS activities .2. The CATV operators popularly have
positive attitude toward the outcome of infotech use .3.
Some information systems had became primary tools for the
CATV operators to maintain their competitive strength, such
as： custom service system, accounting system,vedio broadcast
system, material management system,advertisement broadcast
system, employee manage- ment system and supplier data
management system , and applying marketing management system
, cable network management system and news edit system
may good for the CATV operators to create competitive
advantage .4. According the CATV operators'' attitude toward
the variables of competitive strategy , this research
divided them into seven strategic groups . 5. Various
strategic groups have outstanding differences in the
organizational structure of MIS department .6. Various
strategic groups have outstanding differences in the
outcome of infotech use .7. Various strategic groups have no
outstanding differences in the application of the information
systems .
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