|
In confrontation of the inferior condition of labor shortage and increasing product cost, Taiwan''s industrial/ business sectors have been facing against the severe challenge towards the world market. To upgrade competitive capability becomes the key to success. An increasing need to transit from OEM to ODM, even OBM inside a business is apparent. Furthermore, adaptive corporate strategy becomes a major factor to determine if the transition is successful. Field studies and questionnaire, have been adopted to search for adequate design-participated corporate strategies for Taiwan''s business sectors. Eight CEOs, respectively from eight business sectors, have been interviewed one each time to discuss their corporate strategies of OEM/ ODM/ OBM. As a result, the findings from the interviews have been summarized in this thesis. Questionnaire has been sent to 137 highly selective R&D department chiefs. There are 80 effective ones. The return rate is 58.4%. By summarizing the CEO''s interview and the department chiefs'' questionnaire, the author have obtained some conclusion as follows: (1)The basic requirements for a corporate to achieve OBM are: capital, R&D, and marketing. (2)For most corporate, their short-term corporate strategies are to achieve market and product differentiation, and their intermediate/ long term ones are to increase the proportion of OBM by decreasing OEM/ ODM. (3)As Global Logistic Strategy appears, a corporate has tendency to extend its OEM/ ODM to "OSM" (Own Service and Manufacturing); however, its influence on a corporate''s development is unknown. (4)As a corporate steps in OBM, it will more depend on design and R&D than ever. (5)Creativity and aesthetics, as two major components of developing appealing products to world market, have to be urgently adopted to upgrade Taiwan''s products.
|