臺灣博碩士論文加值系統

　　本研究的目的主要在於探討運動服務業中不同的韻律舞蹈連鎖體系，在不同的生命週期階段中，經營者對於公司經營形態的採行與考量因素，以及該公司反應在價值活動中的策略作為，之後再透過策略形態來加以歸納分析企業創業發展歷程的具體改變方向，研究對象是「雅資世界股份有限公司」與「佳儷企業有限公司」。本研究是採個案研究法，以半開放式問卷與深度訪談作為蒐集資料的方式，訪談結果經資料處理與分析後，獲得下列的研究發現：
　　1.不同的韻律舞蹈連鎖體系在不同生命週期階段，因考量因素之不同，其所選擇的價值活動與策略形態亦不相同。
　　2.不論是資源稀少理論或管理效率理論，皆不足以完全解釋韻律舞蹈連鎖體系加盟形態選擇之影響因素。
　　3.韻律舞蹈連鎖體系加盟連鎖型態之採行動機是取決於該公司本身Know-how技術與品牌形象的建立與否，以及有意加盟者的主動洽詢，而不是業者主動的市場導入。
　　4.韻律舞蹈連鎖體系積極拓展連鎖經營據點時所考量的因素最多；而在創立期時最重要的考量因素是：提高公司的獲利率或擴大市場佔有率；在成長期與成熟期階段最重要的考量因素是：積極的擴大市場佔有率；當再生期階段，業者最關心的問題是如何提高公司形象與商品品質。
　　5.韻律舞蹈連鎖體系的加盟利益：加盟主可擴大市場佔有率、獲得高額的資金；加盟者可獲得經營上的所有資源協助；總公司投入資源的掌控是師資的來源與訓練。
　　6.韻律舞蹈連鎖服務業中出現了一種百貨公司設櫃式的連鎖經營型態，業者仍稱之為「合作直營連鎖」。
　　7.韻律舞蹈業存在著一種「先進者有比較優勢的原則」。
　　8.韻律舞蹈連鎖體系的價值活動，一方面可透過總公司支援活動的觀察、另一方面可藉由各分店的現場作業分析而得知整體企業價值活動的運作過程。
　　最後根據本研究的初步發現，針對本研究經營業者、未來經營業者、政府相關單位及未來後續學術研究方面，提出建議，以作為各單位未來經營、立法及相關研究上之參考。

　　The purposes of this study were to investigate the managing patterns and considering factors during different business life cycle of aerobic dance chain enterprises in the sports service industry and their strategic behaviors expressing form value activities. Strategic patterns were summarized and analyzed to show the change during each life cycle. "Arts World" and "Go Go Dance" were the subjects. Half-open questionnaires and deep-interviews were taken for data collection. The following results were deducted:
　　1.Owing to the different factors considered during different life cycle, different dance chain enterprises selected different value activities and strategies.
　　2.Neither resource scarcity theory nor management efficiency theory could completely explain the important factors which dance chain enterprises might consider on selecting franchisee patterns.
　　3.The dance chain enterprises motivated as franchisers depending on the establishment of know-how skill and brand image, and the active contacts from the franchisees, not the franchisers'' direct involvement.
　　4.When a dance chain enterprise tried to develop its retail store, the factors considered would achieve the most. At the establishment stage, the most important factor was to increase the benefit or enlarge the market share. At the growth and the maturity stages, to enlarge the market share actively would be the substitute. At the reborn stage, the most important concerned was to elevate the company image and the service quality.
　　5.The benefit as a franchiser of a dance chain enterprise were to enlarge market share and to obtain the great amount of admission fees. The franchisees could get all the related resources assisted from the franchisers and the franchisers should focus on the instructors'' source and training.
　　6.There was a kind of dance chain enterprises called "Cooperative Regular Chain" set up in the department stores.
　　7.The principle of "The forerunner has more advantages" existed in the dance enterprises.
　　8.The operating process of value activities of a dance chain enterprise would get aware from the observation of the franchiser''s support activities and the operating analyses of each branch store.
　　According to the findings mentioned above, some suggestions would be made for the related enterprises, the future participants, the government, and future researchers.