台灣向來以中小企業為主,但卻能在經驗,人才,資金, 技術與管理知識
等方面均較已 開發國家不足之情況下,展開活絡之海外投資活動,並在
國際投資舞台佔有一席之地 這其 中的決策過程與影響因素為何?頗值得
加以探討研究;此外由於服務業對台灣的重要性與日俱增,而過去有關台灣
對外投資的研究均偏重在製造業上,所討論的策略與理論大多只適用於製
造業,故對服務業對海外市場的投資活動實有其研究之必要性. 本研究
之目的有三:(1)整理歸納有關海外直接投資之文獻,發展出服務業海外直
接投資進入模式影響因素之 觀念架構.(2)以本研究之理論架構分析服務
業海外投資之進入模式,找出影響服務業進入 模式選擇的重要因素.(3)探
討服務業海外投資之策略性因素與海外進入模式選擇之關係. 本研究
以服務業為研究的對象,首先討論一般性海外直接投資進入模式之影響因
素其次針對服務業所具有之特性而將其不適用的部份加以修正,以提出服
務業海外進入模式的理 論架構,再以此理論架構為基礎,探討我國服務業
之海外投資進入模式. 整合過去有關 此議題之文獻 ,本研究認為可以
針對環境因素,廠商特定因素,策略因素以及服務業特性此四類因素,探討
如何影響服務業廠商選擇海外直接投資之進入模式. 根據本研究之架
構以設計問卷,依經濟部投審會之資料寄發問卷以蒐集資料,進行實證研
究.結果發現:國家風險,產品差異化能力,國際營運經驗,資產專屬性程度,
廠商規模以及服務業之無形性等因素,均對服務業廠商選擇高涉入程度之
進入模式有正面之影響;而心理距離,管理技能以及市 場之競爭情形等因
素 則呈負面影響.

Although firms in Taiwan are relatively lack of experience,
human resource,technology and managerial knowledge, they could
play an important part of foreigninvestment activities around
world. Therefore, it''s worth making a study on thedecision
process and influential factors of foreign direct investment of
firms in Taiwan. But previous studies referring to this topic
all focused on manufacturingfirms. For these reasons, it''s
necessary to make a study of FDI in service firms. The
goals of the thesis are listed as follows:1. To find out the
conceptual framework of influential factors on FDI entry mode
on the basis of previous studies.2. To analyze the FDI entry
mode in service firms, and to find out the factors that
influence the selection of entry mode.3. To find out the
relationship between strategic factors and selection of FDI
Entry mode. Compiling all the previous studies referring to
the topic, the thesis concludeson four categories of factors
that influence the selection of FDI entry mode in service firms.
They are enviormental factors, firm specific factors,
strategicfactors, and characteristics of service firms. The
conclusions of the thesis are listed firms:1.The factors that
make positive influence on selection of highly involved entry
mode are national risk, product diversification ability,
experience of international business, degree of asset
specificity, scale of firm and intangibility of service.2.The
factors that make negative influence on selection of highly
involved entry mode are psychological distance, managerial
technique and competition situation of market.