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研究生:陳瑤坤
研究生(外文):Chern, Yau-Kuen
論文名稱:百貨公司的空間生產與空間意義之研究-以台北市太平洋崇光百貨公司為例
論文名稱(外文):The Research of the Production and the Meaningof Space in Department Stores- To Take the Example of the Pacific SOGO Department Store in Taipei
指導教授:曾旭正曾旭正引用關係
指導教授(外文):Tseng, Shu-Cheng
學位類別:碩士
校院名稱:淡江大學
系所名稱:建築學系
學門:建築及都市規劃學門
學類:建築學類
論文種類:學術論文
論文出版年:1997
畢業學年度:85
語文別:中文
論文頁數:123
中文關鍵詞:百貨公司空間生產空間意義
外文關鍵詞:department storethe production of spaccethe meaning of speace
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  • 被引用被引用:28
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  本論文從文化研究的角度,將建築與空間的表現視為一種反映當代社會結構的文化產物,探討百貨公司這種現代的都巿大型零售機構,其空間生產與空間表現,如何完成資本社會中刺激消費與滿足消費的二元邏輯。
  我們以台北巿太平洋崇光百貨公司作為深入訪察的個案,在空間的生產部份,透過相關文獻的蒐集,以及訪談百貨公司業者、專櫃廠商、建築師、室內設計師等空間生產者,建構出空間形式背後的生產與經營機制。我們發現,百貨公司是在特定的歷史脈絡下,由業者主導,透過各專業代理人在不同層次賦予空間特定的意義。影響空間表現的因素包括產業的立地特性、經營者的經營理念、專櫃經營模式與技術合作等經營制度,以及空間改裝及促銷活動等空間的經營技術。
  在空間的意義詮釋部份,我們從百貨公司的都巿角色扮演、空間表現的工具性、空間表現的差異,以及空間表現所隱藏的消費特質等方面,詮釋百貨公司建築形態與空間形式的社會意義。結論是,百貨公司除了滿足商品在物流的末端經由交換而換取利潤,具有零售場所的機能價值之外,由於晚期資本主義將再生產活動以消費的形式納入廣義的生產過程中,空間作為商品展現的舞臺,同時也承載著因商品而被賦予的附加價值。百貨公司因應著消費社會的結構,空間本身成為一種商品化的符號系統,透過特定的生產模式而被包裝著刺激消費的任務。
  With the aspect of cultural research, we regard the representation of architecture and space as the product which reflected contemporary social structure, and make researches on the production and representation of space of the department store being as a large retail institution in modern city how to achieve the dual logic─to stimulate and satisfy consumption-in capitalistic society.
  We take the example of the Pacific SOGO department store in Taipei as the case study. There are two main parts of this thesis. First, through the collection of relative documents. inquiring of the conductor of department stores, shop makers, architects, and interior designers etc. We found the mechanism of the production and the management of space behind forms.
  And we found out that the specific meanings of space are defined in different gradations by various professional agents under the leadership of the department store. The influences of the factors upon the representation of space include the individuality of the precinct, the idea of management, the operational mode of tenant system and technical cooperation, and the refashion of space and the sales promotion.
  In the second part of interpreting the meanings of space, we analyzed the social meanings of the building type and the space form through the urban context, the implemental representations of spaces, the contrasts of spaces, and the consumptive characters hidden behind spaces.
  The conclusion is that the department store has not only the use value of providing a place to sale merchandise but also the exchanged value appended by merchandise, becuuse the recreation is integrated into the process fo production with the form fo consumption, As a product of society, the various of spaces of the department store become a merchandised symbolic system having a intention established by the specific mode of production process to stimulate popular consumption.
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