臺灣博碩士論文加值系統

產品設計之目的是在於滿足人類生活的需求，除了生理上需求的實用機能外，心理上需求的審美機能也是不可或缺的。尤其，目前我們正處於高科技、高感性的環境裡，面對著規格化、機械化的時代，人們對感性生活強烈的需求，促使消費者特別重視產品的美感。具有高度審美性之造形的產品，將成為消費的主流，也是未來市場發展的趨勢。因此，本研究希望以產品設計的立場，由審美性心理機能的觀點探討產品造形問題 ; 主要目的如下：一. 研究產品造形之審美因素。二. 研究由審美因素之認知所達成良好產品造形。除探討有關文獻做為理論的基本參考，並透過專家訪談與問卷調查，以求得印證。其重點在於瞭解產品造形之審美性因素。經統計與分析的綜合歸納，發現具有審美性造形之產品乃在其造形呈現簡潔有力、結構完整、色彩調和、精緻而新穎。且在研究過程中發現有無受過美術或設計教育者及是否從事專業設計工作者在審美上有顯著的差異存在。此外，也顯示出審美確有其層次上的高低及特定因素之存在。

The goal of product design is to fulfill the needs of human beings, not only the useful needs in the physical side, but also theappreciation of aesthetic forms. Especially,under theenvironment of high technology and high sensibility, with the approaching of standardization and mechanization, the need for sensible life is getting stronger . The products with high aesthetic functions will become the main trend, and it is the direction of the development in the future market. This study is focused on the aesthetic aspects of mentality to discuss about the problems of the form of a product. The main goals are:1. to investigate the aesthetics factors on the form of products.2. to examine cognitive elements which compose of good product form factors . Literature review and interview with design specialists are conducted .The main purpose is to discover the aesthetic factors affecting a product form. The final results show that（1）clear and clean、（2）structure completeness、（3）harmony color、and（4）sophistication and innovativeness are some important factors attribute to aesthetic form. Furthermore, people with art or design background are performing a better appereciation of aesthetic form.-