臺灣博碩士論文加值系統

在人的生活之中，公共場所是必然且經常涉足的環境，而公共產品當然也是會經常使用的物品。公共盥洗設備在公共場所中算是使用頻率相當頻繁的公共設備，但卻也是產品差異化相當缺乏的地方。在現有的市場區隔中，在浴室有浴室適用的盥洗設備；在廚房有廚房適用的設備，但是在公共場所中，卻較少有專為公共場所設計的盥洗設備，有鑑於此，本研究希望針對公共盥洗設備進行研究，並且應用於實務設計。由於公共場所與人的生活息息相關，故本研究採用生活型態研究方法中的產品態度及產品利益的衡量，藉此探討使用需求及實務設計之要素。研究方法主要以問卷調查為主，以非隨機之判斷取樣法，在國內各大百貨公司，對使用者作問卷調查。所蒐集道的資料數據，使用統計軟體SPSS進行資料分析，以次數分配(Frequency distribution)、因素分析(Factor analysis)、集群分析(Cluster analysis)、卡方檢定(Chi-square)、單因子變異數分析(One-Way ANOVA)，依照研究問題與假設進行統計分析。研究結果顯示，公共盥洗設備依其使用行為可明顯區分為六個生活型態族群，在不同背景因素、生活型態族群的使用者，在某些公共盥洗設備的使用及心理需求上有顯著的差異。此結果可應用於設計師在公共盥洗設備設計時的重要參考，使設計之公共盥洗設備真正能達到公共場所的使用需求，達成本論文研究目的。

A Public place is an essential and frequently involved environment in people''s life. A public product is certainly utilized with high frequency. Public lavatory equipment is one of this kind. However, it lacks of product differential seriously. At current market segmentation, bathroom -type equipment usually appears at bathroom and kitchen-fitting equipment shows up at kitchen often. However, the public lavatory equipment with professional design is few. Based on this phenomenon, the research focuses on This research methodology is based on the questionnaire primarily. It uses the method of non-random sampling to do survey for users in domestic department stores. The data is analyzed with the software package named "SPSS" by frequency distribution, factor analysis, cluster analysis, Chi-square, and one-way ANOVA. The research result shows that public lavatory equipment can be classified into six clusters of life style obviously. Under different background, the users with different clusters have significant difference to the uses of public lavatory equipment and psychological needs. This finding could be applied for the design of public lavatory equipment as an important reference and keep the public lavatory equipment fitting the users'' needs, which just is the goal of this study.