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研究生:林哲生
研究生(外文):Lin Che-Shen
論文名稱:製造彈性能力與產品策略配適關係之研究
論文名稱(外文):Fitting Manufacturing Flexibility with Product Strategy-An Empirical Study of Manufacturing Firms in Taiwan.
指導教授:張世佳張世佳引用關係
指導教授(外文):Shih-Chia Chang
學位類別:碩士
校院名稱:銘傳大學
系所名稱:管理科學研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:1998
畢業學年度:86
語文別:中文
論文頁數:63
中文關鍵詞:製造彈性能力產品策略新產品彈性能力修改彈性能力組合彈性能力產量彈性能力
外文關鍵詞:manufacturing Flexibilityproduct Strategynew product flexibilitymodified flexibilitymix flexibilityvolume flexibility
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本研究的主要目的為建構產品策略構面與製造彈性能力構面之配適模式,來提供廠商在採不同產品策略時,所應具備的特定製造彈性能力,以創造競爭優勢之參考。本研究首先針對製造彈性能力、產品策略等相關的文獻進行探討,以建立製造彈性能力構面和產品策略構面配適關係,並以 73家製造廠商為實證對象。本研究結論如下:
一、 採新產品最早進入市場之產品策略廠商,其製造部門具備新產品彈性能力時,相較於不具備新產品彈性能力之廠商,在純益率與資產報酬率有較佳之事業績效表現。
二、 採產品高度顧客化之產品策略廠商,其製造部門具備修改彈性能力時,相較於不具備修改彈性能力之廠商,並無較佳之事業績效表現。
三、 採產品線具廣度之產品策略廠商,其製造部門具備組合彈性能力時,相較於不具備組合彈性能力之廠商,在資產報酬率上有較佳之事業績效表現。
四、 採產品線具深度之產品策略廠商,其製造部門具備組合彈性能力時,相較於不具備組合彈性能力之廠商,在純益率與資產報酬率上有較佳之事業績效表現。
五、 採接固定批量訂單之產品策略廠商,其製造部門具備產量彈性能力時,相較於不具備產品彈性能力廠商,在純益率與資產報酬率有較佳之事業績效表現。
六、 產品採高價位之產品策略廠商,其製造部門具備新產品彈性能力時,相較於不具備新產品彈性能力之廠商,在純益率與資產報酬率有較佳之事業績效表現。
The purpose of this paper is to construct the fitting model of product strategy and manufacturing flexibility, and provide the references that the different product strategy is processed of firms should fitting with different manufacturing flexibility to create competitive advantages. This study first review the articles which are related to manufacturing flexibility and product strategy to construct the fitting relationship of manufacturing flexibility and product strategy on business performance, and empirical studying of 73 firms. The conclusions are as follows:
1. When the firms are market pioneers, as well as the manufacturing departments possess new product flexibility, will have better business performance than other firms in return on sales and return on assets.
2. When the firms produce customized products, as well as the manufacturing departments possess modified flexibility, will not have any significant differences with other firms in business performance.
3. When the firms have wide product lines, as well as the manufacturing departments possess mix flexibility, will have better business performance than other firms in return on assets.
4. When the firms have deep product lines, as well as the manufacturing departments possess mix flexibility, will have better business performance than other firms in return on sales and return on assets.
5. When the batch size accepted by the firms is fixed, as well as the manufacturing departments possess volume flexibility, the firms will have better business performance than other firms in return on sales and return on assets.
6. When the firms provide high price products, as well as the manufacturing departments possess new product flexibility, will have better business performance than other firms in return on sales and return on assets.
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