臺灣博碩士論文加值系統

無形資產中的智慧財產權與其他財產一樣,都是使競爭性的市場經濟得以
發揮機能的必要條件,因為使用智慧財產權而賺得的利潤對發明人而言亦
是其創新的報酬,而對於向別人購買權利的人而言,亦必須因此而付出相當
的代價,這利潤無形中激勵原來從事研發的那一方,如此一來創新者賺取較
多利潤並能長期保持競爭優勢,會鼓勵更多人願意投入創新發明.本研究企
圖將智慧財產權視為一項企業資源,將其視為可以商品化交易的物品,而研
究其中所投入的成本,如何在市場的交易買賣中穫得回饋與報酬,在對價格
的認知提供企業思考的方向.本研究另一主要目的在於探討智慧財產權中
的專利權,其主張專利權利的核心--申請專利範圍,述說其滿足要件,撰寫
原則,侵權理論,將申請專利範圍作全方面的分析,並說明在侵權損害認定
上的優劣.而在專利計價方面,除了整合世界各國的專利計價模式,並對專
利計價模式與公司智慧財產權策略之關係作更明確的剖析.最後則以國內
DVD產業為例,訪談國內企業在面對專利的評價時應有的認知與應採取的策
略,並訪問國內智慧財產權保護頗有成效的公司與相關領域專家,企圖對企
業在專利授權或是專利策略評估時提供更明確的價格觀念,以免除其誤蹈
專利地雷的窘境.

Patent Pricing for DVD Technology In the business of high
technology manufacturing and marketing, intellectual property is
a company''s lifeblood. As with any other assets,intellectual
property assets must be carefully managed. When it come to
manage intellectual property assets, your company''s main
challenge will lie in skillfully navigating a minefield of
existing or pending patents, both to produce goods that do''nt
infringe on other companies'' right and to vouchsafe rights that
will secure your marketshare. Concern for those issues is
especially important when your company seeks financing.
Inventors need assurance that their investment will not be
endangered by infringement litigation or by poorly framed
intellectual property right that do not adequately stake out a
share of the company''s markets Intellectual property right
(IPR) encourages the R&D, and protect their IPR by litigation.
In another way, the exhibition of IPR will light a way for
another companies to avoid infrigement and can take more
research in new product or process. The research attempt to
view IPR -- especially patent, as industrial resources, and make
it exchangeable just like merchandise. When patent is exchanged
in industrial market, how to evaluate its price? How to
determine the price? According to industry norm or R&D expense?
Whether to sell it or keep it in company as core competence?
The research will focus on another topic -- the patent "Claim",
will estate the condition of patent, the principles of patent,
the infringement theory. And research will identify this topic
and give a clear way for company when considering IPR. Thesis
also integrates all the patent pricing models and list the
relationship between pricing theory and IPR strategies. It
will use the tomorrow star industry -- DVD (Digital Versatile
Disc) industry as a example, because it is the way for Taiwan to
approach the high technology and DVD will knock the heaven''s
door for next century. The paper outlines all the founded
documents and visit the field expert and list all the patents
for various technologies, take reaserch about the determination
of price and give a clear direction for Taiwan DVD industry.