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本論文以郵寄問卷方式,針對臺灣企業進行實證研究.所使用的分析方法包括: 敘述性統計,因素分析,集群分析,變異數分析,鑑別分析,t-test,以及 Logistic 迴歸分析.研究結果顯示: 一.目前從事國際化的臺灣企業,根據其內部組織狀況,我們可將其劃分為創業期, 加速期,制度化期,再生期等四個階段. 二.企業生命週期對進入模式的影響 ?位於生命週期愈後階段的企業愈傾向採用較高涉入程度的進入模式. 三.地主國環境因素對進入模式之影響 ﹛ 當地市場規模與文化相似性因素,企業對當地市場環境的熟悉程度因素,以及當 地市場之吸引力三個因素,在不同的情況下均對進入模式有顯著性影響. Internationalization is the developmental trend of Taiwan business.The choice of the entry mode for foreign markets play a vital role in global competition.According to other literatures, we find that the factors effect this choice can devide into two part: internal and external factors.And the business life cycle express the internal ones.According to these reasons,our research has the following porpose: 1.Review the relevant literatures about the business life cycle and entry mode. 2.To develope a concept infrastructure to describe the influence of business life cycle and host country environment for entry mode. 3.Using the Taiwan business as empirical respondents to approve our concept infrastucture, and give some suggestions to Taiwan entrepreneur.
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