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研究生:許翠玲
研究生(外文):Xu, Cui-Ling
論文名稱:影響農業產銷班實施策略聯盟動機之因素探討
論文名稱(外文):The study of the factors that influence the motivation of agricultural production and marketing groups to execute strategic alliance
指導教授:黃晶瑩黃晶瑩引用關係
指導教授(外文):Huang, Jing-Ying
學位類別:碩士
校院名稱:國立中興大學
系所名稱:農業推廣教育研究所
學門:農業科學學門
學類:農業經濟及推廣學類
論文種類:學術論文
論文出版年:1998
畢業學年度:86
語文別:中文
中文關鍵詞:農業農業產銷班策略聯盟蔬菜產銷班農業危機感動機
外文關鍵詞:AgricultureAgricultural production & marketing groupsStrategic allianceVegetable production & marketing groupsAgricultural crisisstrategic alliancemotivationAGRICULTURE
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The result of this study shows that the sample Production
& Marketing Groups has certain relationship with other
Production & Marketing Groups on skill, marketing information
and products sales. Through the multiple regression analysis,
it shows that number of members, sales volume for whole year,
communication and coordination ability of group leaders,
agricultural crisis of group leaders have positive influential
effect on the motivation of Production & Marketing Groups to
execute strategic alliance. Based on the finding we suggest
that agricultural agencies can proceed to help Agricultural
Production & Marketing Groups promote the cooperation of skill,
marketing information and products sales. On the other hand,
for promoting the motivation of Production & Marketing Groups to
execute strategic alliance, we can increase the member of the
group, raise the sales volume of Production & Marketing Groups,
and increasethe communication and coordination ability and
agricultural crisis of the group leaders.
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