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研究生:曹洪禎
研究生(外文):Tsao, Hung-Chen
論文名稱:以孫子兵法之觀點探討臺灣企業高階經理人取得競爭優勢之道
論文名稱(外文):Research into Taiwanese Top Managers'' Ways to Acquire Competitive Advantages through the Viewpoints of Sun Tzu
指導教授:吳萬益, 譚伯群
指導教授(外文):Wu Wann-Yih, Tan Bo-Chyun
學位類別:碩士
校院名稱:國立成功大學
系所名稱:企業管理學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:1998
畢業學年度:86
語文別:中文
論文頁數:238
中文關鍵詞:孫子兵法高階管理策略牽制企業作戰競爭優勢
外文關鍵詞:Sun TzuTop ManagementStrategy-RestrainingCorporation WarCompetitive Advantages
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  • 被引用被引用:7
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論 文 摘 要
關鍵字:孫子兵法、高階管理、策略牽制、企業作戰、競爭優勢
本研究將孫子兵法在企業管理上之應用,由探索性研究導入結構化問卷之
敘述性研究與因果性研究,並以孫子兵法之觀點探討臺灣企業高階經理人
之所以取得競爭優勢之道。研究結果顯示:
一、 在臺灣地區,並非所有企業都適用孫子兵法,惟有策略牽制型之作
戰企業適用孫子兵法來取得競爭優勢。
二、 整體而言,臺灣地區的策略牽制型作戰企業之中,高階經理人運用
孫子兵法將有助於提昇市場佔有率/市場佔有成長率、制定出有效的行銷
策略、提昇企業營收成長率和制定出有效的整體經營策略;對提昇組織運
作績效僅有些微幫助。 三、 整體而言,臺灣地
區的策略牽制型作戰企業之中,高科技製造業和傳統製造業之高階經理人
之作為較符合孫子兵法;非金融性服務業次之;金融性服務業之符合程度
最低。四、 整體而言,臺灣地區的策略牽制型作戰企業之中,若產業競
爭之程度愈高,高階經理人有較高之閱讀孫子兵法傾向,並會較擅長於運
用孫子兵法之用間原則、全軍而謀因素、深謀遠慮因素、權謀因素和水象
兵形因素。 五、 整體而言,
臺灣地區的策略牽制型作戰企業之中,相對上熟讀孫子兵法之高階經理人
,在市場佔有率/市場佔有成長率、制定有效的行銷策略、營收成長率和
制定有效的整體經營策略上的表現,優於對孫子兵法略知一二之高階經理
人;但在組織運作績效上,該二者之表現則無顯著的差異。
AbstractKey Words:
Sun Tzu, Top Management, Strategy-Restraining, CorporationWar,
Competitive Advantages
In this research, the researcher leaded the exploratory research
of the application of Sun Tzu in the field of business
management to descriptive research and casual research by means
of a structural questionnaire. This research also explored
Taiwanese top managers'' ways to acquire competitive advantages
through the viewpoints of Sun Tzu.The research findings imply
and indicate that: (1) In Taiwan, not every corporation is
suited to apply the wisdom of Sun Tzu to acquire competitive
advantages. The wisdom is best suited to strategy-restraining
corporations in their corporation war.
(2) On average, among the strategy-restraining corporations in a
corporation war against competitor(s) in Taiwan, applying the
wisdom of Sun Tzu can be helpful to top managers. Such an
application can expand ratio and growth ratio of market share,
establish effective marketing strategies, expand growth ratio of
sales, and establish effective benefiting-whole-corporation
strategies in his (her) corporation.
(3) On average, among the strategy-restraining corporations in a
corporation war against competitor(s) in Taiwan, top managers in
high tech industry have thoughts and behaviors that correlate
highest with the wisdom of Sun Tzu. Traditional manufacturing
industry is the next and the non-financial service industry is
the third highest. The financial service industry correlates
least with the wisdom of Sun Tzu.
(4) On average, among the strategy-restraining corporations in a
corporation war against competitor(s) in Taiwan, the more
competitive the industry, the more inclination a top manager has
to read Sun Tzu Bing-Fa and to take advantage of espionage
principle and four factors from factor analysis in these
research. The four factors include win-all-without-fighting and
stratagem, foresight and deliberation, scheming,and water-like
formation from the wisdom of Sun Tzu.(5) On average, among the
strategy-restraining corporations in a corporation war against
competitor(s) in Taiwan, the performances of better-versed-in-
Sun-Tzu-Bing-Fa top managers are superior to those of the ones
who are not versed in Sun Tzu Bing-Fa. The aforementioned
performances include ratio and growth ratio of market share,
establishing effective marketing strategies, growth ratio of
sales, and establishing effective benefiting-whole-corporation
strategies.
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