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AbstractKey Words:
Sun Tzu, Top Management, Strategy-Restraining, CorporationWar,
Competitive Advantages
In this research, the researcher leaded the exploratory research
of the application of Sun Tzu in the field of business
management to descriptive research and casual research by means
of a structural questionnaire. This research also explored
Taiwanese top managers'' ways to acquire competitive advantages
through the viewpoints of Sun Tzu.The research findings imply
and indicate that: (1) In Taiwan, not every corporation is
suited to apply the wisdom of Sun Tzu to acquire competitive
advantages. The wisdom is best suited to strategy-restraining
corporations in their corporation war.
(2) On average, among the strategy-restraining corporations in a
corporation war against competitor(s) in Taiwan, applying the
wisdom of Sun Tzu can be helpful to top managers. Such an
application can expand ratio and growth ratio of market share,
establish effective marketing strategies, expand growth ratio of
sales, and establish effective benefiting-whole-corporation
strategies in his (her) corporation.
(3) On average, among the strategy-restraining corporations in a
corporation war against competitor(s) in Taiwan, top managers in
high tech industry have thoughts and behaviors that correlate
highest with the wisdom of Sun Tzu. Traditional manufacturing
industry is the next and the non-financial service industry is
the third highest. The financial service industry correlates
least with the wisdom of Sun Tzu.
(4) On average, among the strategy-restraining corporations in a
corporation war against competitor(s) in Taiwan, the more
competitive the industry, the more inclination a top manager has
to read Sun Tzu Bing-Fa and to take advantage of espionage
principle and four factors from factor analysis in these
research. The four factors include win-all-without-fighting and
stratagem, foresight and deliberation, scheming,and water-like
formation from the wisdom of Sun Tzu.(5) On average, among the
strategy-restraining corporations in a corporation war against
competitor(s) in Taiwan, the performances of better-versed-in-
Sun-Tzu-Bing-Fa top managers are superior to those of the ones
who are not versed in Sun Tzu Bing-Fa. The aforementioned
performances include ratio and growth ratio of market share,
establishing effective marketing strategies, growth ratio of
sales, and establishing effective benefiting-whole-corporation
strategies.
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