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為營造有利於亞太營運中心之城市發展條件，台灣地區各主要都市必
須加速城市國際化的發展步調，尋求都市在國際分工中的產業發展定位，
再進而透過各項城市國際化發展策略，強化城市內部基礎設施的整建及城
市國際化發展環境之塑造，方能達到吸引國際企業、人力與資金的投入，
為城市產業的發展打開國際市場的通路，實現台灣發展亞太營運中心的理
想。 台南市城市國際化發展，主要係為配合「亞太營運中心」與「科
技島」的發展政策，因應廿一世紀產業國際分工，城市發展全球化的競爭
趨勢；資訊科技的創新、區域共同市場的形成，城市發展不再受地理空間
的阻隔，城市經營再也不能祇是滿足市民的需求，同時也必須兼顧如何去
創造人力、物力與財力國際流通的環境，才能為城市的發展開創永續的生
命力。本研究主要係為台南城市國際化發展建構一客觀合理的分析架構，
透過整合城市國際化發展相關理論，以及專家學者座談，建構台南市城市
國際化發展目標體系；進行專家問卷的調查分析，定位適合台南市城市國
際化之發展方針及發展國際化應推動的策略方案時序，為台南市的城市國
際化發展研提優先推動策略與行銷計畫。具體研究成果如下：一、城市國
際化發展定位 在不同領域專家學者與公部門對於台南市城市國際化發
展的期許與建議下，為整合台南市產業國際分工定位及其固有的歷史文化
風格，『專家座談會』結論提出台南市未來城市國際化發展定位為：『文
化、科技共生的國際城市』。二、建構發展目標體系 本研究由AHP專
家問卷的方式，確定台南市城市國際化發展目標體系之發展權重，總計寄
出17份專家問卷，回收14份 (82.3%)。結果顯示在目標階層以集居環境品
質的提昇為最高，城市文化風格的塑造、高科技產業的發展次之；因此台
南市城市國際化發展目標應該首重創造一個高品質的集居環境與具有城市
固有歷史風格的國際城市。三、城市國際化發展環境規劃 本研究整合
發展目標權重分析和策略分析，建構台南市城市國際化發展之優先推動策
略體系圖，提出台南市城市國際化發展之優先推動策略與行銷計畫為：1.
生活支援體系提供：策略推動重點項目為國際級休閒設施的提供(五星級
飯店、觀光遊憩設施等)、國際級醫療衛生服務設施的提供、生態都市理
念的落實、及都市更新計畫的推動。2.科技產業發展環境營造：策略推動
重點項目為資訊環境建構、區域研發資源整合、交通運輸系統整體規劃、
及市政業務的資訊化。3.城市文化風格塑造：策略推動重點項目為文化資
產的維護、國際文化交流、國立成功大學的國際大學意象塑造、城市街道
景觀的美化與綠化、及符合國際人士辨識指引標誌建立。4.城市行銷策略
推動：策略推動重點項目為城市文化資產觀光導覽地圖及全球網際網路(
W.W.W)的設計、舉辦國際性活動、及爭取國際性組織地區辦事處。
City development in Taiwan is facing a brand-new challenge
which results from global metropolitan competition. According to
the policy of "Asian Pacific Region Operation Center" (APROC) in
Taiwan ,it is an important issue to create an international
settlement which allows the convenient flow of labor, goods,
capital and information .On the basis of development policy of
APROC , to attract international entrepreneur and foreign direct
investment (FDI) for city development standing on the
international stage is significant . In order to create the
advantageous condition for the APROC, cities must speed up the
internationalized development pace and play the role in the
process of international division of labor. Under the
development strategies of city internationalization, it can
consolidate the infrastructure and reshape the urban vision so
that will be able to draw the involvement of international
business, labor and investment . The city
internationalization of Tainan is primarily a response to two
national policies: APROC and "Technology-based Island". It is
also consistent with current global trends of the international
division of labor within industries and urban developments
worldwide. This research is to construct a model structure for
city internationalization and to propose the goal-object system
which are resulted based on analyzing the relative theories of
city internationalization and discussing with distinguished
experts and scholarships . It also proposes the proper
strategies and marketing plans timing from the goal-objective
system .The concrete results as following :Ⅰ. The position of
city internationalization In this research, discussions and
questionnaires designed to elicit the collective inputs of
experts from industry, academia, and government . Based on such
inputs, we propose " techno -cultural international city " as
the theme for Tainan''s city internationalization.Ⅱ. Construct
for Goal-Objective SystemThis research adopts AHP methods to
confirm the weight of goal-objective system of Tainan city
internationalization development . We sent 17 copies of
questionnaire , get 14 back (82.3%) . The result of goal-
objective system is that promotion of life quality of settle-
environment is the most important. The style of city cultural-
heritage and high-tech industrial development are secondly
important. Therefore, the first goal of Tainan city
internationalization development should create a good life
quality settle-environment and conserve its own abundant
cultural-heritage Ⅲ. Planning for city internationalization
Priority list of city internationalization for Tainan should
include:1. Improve the quality of livingPriority Strategies：(1)
Provide travel/leisure amenities that conform to international
standards ;(2) Provide medical services (for foreigners) that
conform to international ; (3) Create the ecological environment
necessary for a sustainable city ; (4) Promote urban renewal .2.
Provide a friendly environment for hi-tech industriesPriority
Strategies：(1) Provide a infrastructure for information ; (2)
Integrate Regional R&D resources ; (3) Provide an integrated
plan for transportation networks ; (4) Informationalization of
city administration.3. Search for cultural identity through
urban designPriority Strategies：(1) Preserve cultural heritage
; (2) International Cultural Exchange ; (3) Transform National
Cheng-Kung University into an internationally recognized
institution ; (4) Provide a navigation system for international
tourists ; (5) Beautify street landscape.4. Implement city
marketing strategiesPriority Strategies：(1) Design a map for a
historical tour of the city and a web site for tourists ; (2)
Persuade international organizations to set up branch offices in
Tainan ; (3) Host international events ; (4) Persuade
international organizations to set up regional offices in Tainan
.
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