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The purpose of this study was to investigate the effects of goal orientation and success/failure on self-efficacy, satisfaction, commitment and challenge level choice. Subjects were 80 female students （Age=17±0.82）selected from 486 senior high school students in Taipei-Prior to the experiment, 40 high task-/low ego-oriented subjects and 40 high ego -/low task-oriented subjects were randomly assigned to either success or failure group. Subjects were asked to choose different challenge levels and then to pform on Chen''s hand eye cognitive reaction test. Subjects were received 3 consecutive bogus feedback regarding success or failure after each trial. Subjects'' self-efficacy, satisfaction, commitment were assessed after each trial. The results of this study indicated that (1) There was significant interactive effect of goal orientations and success/failure on self-efficacy. Specifically, when experiencing failure, high task-/low ego-oriented subjects reported greater self-efficacy than high ego-/low task-oriented subjects. (2) There were main effects of goal orientations and success/failure on satisfaction. High task-/low ego-oriented subjects reported greater satisfaction then high ego -/low task-oriented subjects. In addition, Subjects who experienced success reported greater satisfaction than subjects who experienced failure. (3）High ego-/low task-oriented subjects tended to avoid choosing moderate challenge level after failure. (4) After failure, high ego-/Low task-oriented subjects who were high commitment chose extremely high challenge level. On the other hand, high ego-/low task-oriented subjects who were low commitment chose extremely low challenge level. The implications future directions of this study are discussed.
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