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This study is to design and test an economically-balanced model
of CATV community program development in the current cable
television environment. The study adopts the system approach to
construct the model of CATV community program firstly, and then
a field experiment is conducted to test the feasibility of the
model. In this field experiment, Hsinchu Science-based
Industrial Park*s community programs, questionnaire survey is
used to investigate the community program needs of community
residents, furthermore, five program are conducted on the basis
of community program needs. After five programs are televised,
the study measures the performance of five programs by the focus
group method. The model of CATV community program consists of
four subsystems including social, content, technical and
general, all integrated as the framework of program
implementation. These five programs are produced as live
programs, as a result, the well-prepared preproduction
procedures are especially emphasized. Furthermore, "Jack-of-all-
trades", "the support of community residents", and "simplifying
program production" are used as the implementation principles of
five programs, and program meetings focus on team cooperation,
ideal brainstorming and formative evaluation of five programs
implementation. Also, multi-channel instant information system
and formatted file system help validate and cross-check the
details of program implementation. After the modification of the
model of CATV community program, the broadcast parts are
modified as two routes: one is direct broadcasting after live
program recorded in studio and the other is videotape recording
broadcasting after editing.In the aspect of the evaluation of
five programs, the study conducts the audience and production
team focus groups to evaluate five programs. The audience rate
the overall performance of the five programs as good. Five
programs not only provide useful information but also facilitate
community*s understanding and interaction. Production team
confirm five programs* sufficient interaction among four
subsystems. Also, five programs are accomplished by
implementation principles including " Jack-of-all-trade", "the
support of community residents", and "simplifying program
production" under the limitation of time, budget and human
resource. Besides, the adaptation of multi-channel communication
system and formatted file system also shorten the production
time and procedures.
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