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研究生:郭秋鈴
研究生(外文):Kuo, Chung-ling
論文名稱:有線電視社區節目發展模式之研究--以新竹市科學園區社區節目為例
論文名稱(外文):A Model of CATV Community Program Development--The Case of Hsinchu Science-based Industrial Park*s community
指導教授:崔家蓉
指導教授(外文):Chia-jung Tsui
學位類別:碩士
校院名稱:國立交通大學
系所名稱:傳播研究所
學門:傳播學門
學類:一般大眾傳播學類
論文種類:學術論文
論文出版年:1998
畢業學年度:86
語文別:中文
論文頁數:512
中文關鍵詞:有線電視社區節目公共近用社區頻道節目企劃
外文關鍵詞:CATVCommunity programPublic accessCommunity channelprogramming
相關次數:
  • 被引用被引用:4
  • 點閱點閱:152
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:2
本研究旨在設計並驗證在當前有線電視節目製作環境中,經濟平衡的有線
電視社區節目發展模式。研究者以系統途徑建構有線電視社區節目發展模
式,繼而再以實地實驗法對於此一模式進行驗證及修正。在驗證模式的過
程中,研究者以科學園區社區節目為案例,採用問卷調查法調查社區民眾
對於社區節目的需求,據此設計科園社區節目,並根據有線電視社區節目
發展模式製作五個社區節目。在節目製播後,本研究以焦點座談法進行評
鑑。本研究建構之有線電視社區節目發展模式是以社會、內容、技術和綜
合次系統共四個作為執行架構;五個社區節目是以現場節目製作,強調前
製作業的周延完善。以「一人多功」、「社區人士支援」和「精簡節目製
程」為執行原則,透過「節目會議」進行節目之協調、審查和形成評鑑;
同時以多元管道的即時通報系統和格式化檔案系統,機動修正並確認執行
細節。有線電視社區節目發展模式經驗證後,在播出部份修正為二路徑:
除了在攝影棚內以現場節目錄製後立即播出,另一為節目現場錄影經剪輯
後播出。在節目評鑑方面,本研究以觀眾和製作小組兩組人員進行焦點團
體評鑑。觀眾對於科園社區節目五單元的整體評價相當不錯,認為提供的
資訊實用同時也促進社區溝通。製作小組則確認五個社區節目的各次系統
間協調順利,以「一人多功」、「社區人士支援」和「精簡節目製程」為
原則解決時間、經費和人力不足的限制,同時運用多元管道的溝通和格式
化檔案系統為依據,因此可以縮短製作時間,精簡節目的製程。
This study is to design and test an economically-balanced model
of CATV community program development in the current cable
television environment. The study adopts the system approach to
construct the model of CATV community program firstly, and then
a field experiment is conducted to test the feasibility of the
model. In this field experiment, Hsinchu Science-based
Industrial Park*s community programs, questionnaire survey is
used to investigate the community program needs of community
residents, furthermore, five program are conducted on the basis
of community program needs. After five programs are televised,
the study measures the performance of five programs by the focus
group method. The model of CATV community program consists of
four subsystems including social, content, technical and
general, all integrated as the framework of program
implementation. These five programs are produced as live
programs, as a result, the well-prepared preproduction
procedures are especially emphasized. Furthermore, "Jack-of-all-
trades", "the support of community residents", and "simplifying
program production" are used as the implementation principles of
five programs, and program meetings focus on team cooperation,
ideal brainstorming and formative evaluation of five programs
implementation. Also, multi-channel instant information system
and formatted file system help validate and cross-check the
details of program implementation. After the modification of the
model of CATV community program, the broadcast parts are
modified as two routes: one is direct broadcasting after live
program recorded in studio and the other is videotape recording
broadcasting after editing.In the aspect of the evaluation of
five programs, the study conducts the audience and production
team focus groups to evaluate five programs. The audience rate
the overall performance of the five programs as good. Five
programs not only provide useful information but also facilitate
community*s understanding and interaction. Production team
confirm five programs* sufficient interaction among four
subsystems. Also, five programs are accomplished by
implementation principles including " Jack-of-all-trade", "the
support of community residents", and "simplifying program
production" under the limitation of time, budget and human
resource. Besides, the adaptation of multi-channel communication
system and formatted file system also shorten the production
time and procedures.
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