臺灣博碩士論文加值系統

過去對於產業競爭分析的研究多採取產業組織結構或者以資源基礎來探討，不過這樣的方式通常不能表現出產業裡廠商細微的競爭互動情形。因此，本研究利用個案研究的方式來細微觀察廠商如何在產業裡進行對抗。本研究以國內的汽車市場為研究對象，嘗試以環境變化、行動者與行動特質來解釋廠商之間的對抗行為，發現環境的變化常常迫使廠商做出平時不會發出的行為，而這樣的變化將使得市場的對抗更加激烈。另外，大廠商對於市場裡的對抗通常有著關鍵性的影響能力；因此，大廠商的行動容易引發出市場的強烈對抗。最後，本研究則發現越不符合目前市場規範的行為會使得對手的回應會越慢，而且競爭廠商的回應行為也會越奇特。

Strategy Researchers have drawn extensively from Industrial Organization Economics (IO Model) or Resource-Based. Those competition perspectives couldn''t explain the refinement about the interfirm rivalry. The object of this thesis is automatic industry in Taiwan. In this article we try to explain the impact of environment change, the characteristic of actor and action. We find some interesting issue. First, when the environment being worse, the large firm may attack its competitor and the rivalry between firms would increase. Secondary, the large firm plays the key role in the rivalry. In other words, the decision of the large firm would affect amount and speed from another firm. Third, we find that the more radical actions, the slower and more radical responds.