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For the purpose of study, Taiwan's foreign companies in international trad
e field are the target to our survey. We discuss the dyads of channel integrat
ion between the local and foreign partners by bargaining powers' view. The Hyp
othesized model is tested under a Cox proportional hazard rate specification.
Our major findings provide some support for the hypothesis that the changing r
ates of international marketing channel integration are signified by local mar
ket characteristics, host country's policies, marketing push strategies and ty
pes of firms. The management meanings and contributions of this studies are：1
. For evaluating the future of the market, the local companies, despising the
marketing myopia, should take care not only the local but the global market al
so. 2. The local companies should have better keeping the good and longtime re
lationship with foreign partners to reducing the changing rate. 3. The local c
ompanies should watch out the signal of organizational ecology to reducing the
impact of the foreign companies bandwagon behaviors. 4. The local companies
should monitor the government's policies to maintain the comparative benefits
in Taiwan market. 5. The local companies, especially the channel orientated co
mpanies, should have the capability to monitor the industrial environment dyad
ic of vertical channel integration.
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