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Fast changing of the business environment is the most serious
problem that the manager face. The changes of consumer demand、
technology environment and the entry of competition ...,all of
these are challenging the manager cruelly. However, by strategic
alliance, business could combine the resources they need
efficiently and lower the risk that environmental uncertainties
cause. The purpose of this research is to study the relationship
between the environmental uncertainties and the use of strategic
alliance, and the influence of value of business owner on this
relationship.The study object are the small-medium size
enterprises (SME) in Taiwan that receive professional advising
by Small and Medium Enterprise Administration of the Ministry
of Economy during Jan. 1996 to Dec. 1997. There were 1267 SMEs
requested to answer the questionnaire by mail and the effective
respondents were 157 sets. After analyzing those data, the
research findings are as in the following:1.Five dimensions of
environmental uncertainties derived from factor analysis were
growth of market, general environmental uncertainty,
predictability of consumer demand and competitive action,
technology environmental uncertainty and need for
internationalization.2.The environmental uncertainties had
significant positive influence on the use of strategic
alliance.3.The difference of business owner''s value had
significant influence on the relationship between environmental
uncertainties and the use of strategic alliance. Collectivistic
owners had more significant influence on the relationship
between the environmental uncertainties and the use of strategic
alliance than individualistic owners; owners with low
entrepreneurial orientation had more significant positive
influence on the relationship between the environmental
uncertainties and the use of strategic alliancethan owner with
high entrepreneurial orientation.
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