臺灣博碩士論文加值系統

本研究以台灣製造業廠商為實證對象，探討影響其海外直接投資所有權結構之主要因素，以及在亞洲金融風暴發生之後其所有權結構是否有結構性變革存在。根據文獻回顧，將可能影響所有權結構的變數分為為內部因素與外部因素，其中內部因素包括廠商規模、國際化程度及研發密集度，外部因素包括文化相似程度、海外市場穩定程度及追隨顧客。本研究以問卷調查的方式進行資料蒐集，並以Tobit Model來進行資料的實證分析。實證研究結果發現：1.海外直接投資經驗以及追隨顧客對於廠商選擇高持股比例的所有權結構具有正面之影響；2.海外市場穩定程度則呈現負面之影響。3.在亞洲金融風暴發生之後，廠商的持股比例與風暴之前並沒有結構性的變革存在，但是在金融風暴發生之後海外直接投資經驗以及追隨顧客等因素對於廠商的所有權策略的選擇具有顯著性的影響。

The purpose of this study is to find out the critical factors affecting decisions of ownership structure of FDI, and whether there is structure change around the Asian Financial Crisis. According to other literatures, this study concludes two categories of factors that influence the selection of ownership structure. They are internal factors (including firm size, international experience and R&D intensity) and external factors (including cultural familiarity, political stability and following the client). The conclusions of this study are as follows: 1.The factors that make significant and positive influence on selection of highly ownership structure are FDI experience and following the client. 2.The factor that make significant and negative influence on selection of highly ownership structure is political stability. 3.Ownership structure has no structure change after the Asian Financial Crisis. But FDI experience and following the client are significant and positive in influencing ownership structure around the Asian Financial Crisis.

第一章 序論…………………………………………………………………1
第一節 研究背景……………………………………………………………1
第二節 研究動機……………………………………………………………4
第三節 研究問題……………………………………………………………5
第四節 研究目的……………………………………………………………6
第二章 文獻探討……………………………………………………………7
第一節 海外直接投資的定義與動機………………………………………7
第二節 海外直接投資理論…………………………………………………10
第三節 進入模式的定義與分類……………………………………………20
第四節 進入模式理論………………………………………………………25
第五節 所有權策略理論……………………………………………………38
第三章 研究方法……………………………………………………………50
第一節 研究架構……………………………………………………………50
第二節 研究假說……………………………………………………………51
第三節 變數定義與衡量……………………………………………………57
第四節 研究設計……………………………………………………………59
第五節 統計方法……………………………………………………………60
第四章 資料分析與實證結果………………………………………………62
第一節 樣本資料分析………………………………………………………62
第二節 Tobit模型之實證分析………………………………………………64
第三節 Ordered Probit模型之實證結果………………………………………73
第五章 結論與建議…………………………………………………………77
第一節 研究發現與結論……………………………………………………77
第二節 管理意涵……………………………………………………………79
第三節 研究限制與後續研究建議…………………………………………80
參考文獻………………………………………………………………………82
附錄……………………………………………………………………………89

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9.鍾一平（1997），「影響海外市場進入策略的因素及其干擾效果」，中央大學企業管理研究所未出版碩士論文
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