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研究生:蔣興志
研究生(外文):Chiang, Shin-Chih
論文名稱:消費者導向智慧型代理群在電子商務上之應用
論文名稱(外文):Consumer-Oriented Intelligent Agent Team for Electronic-Commerce
指導教授:吳秀陽吳秀陽引用關係
指導教授(外文):Wu, Shiow-Yang
學位類別:碩士
校院名稱:國立東華大學
系所名稱:資訊工程學系
學門:工程學門
學類:電資工程學類
論文種類:學術論文
論文出版年:1999
畢業學年度:87
語文別:中文
論文頁數:80
中文關鍵詞:電子商務消費者購買行為模式智慧型代理人虛擬市場KQML通訊協定
外文關鍵詞:Electronic CommerceConsumer Buying Behavior ModelIntelligent AgentVirtual MarketKQML Protocol
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當網際網路與全球資訊網以爆炸式的速度席捲全球時,網路商機成為眾所矚目的焦點,網路購物亦成為全新的消費體驗。在這種與傳統方式迥然不同的供給與消費型態之中,電子商務機制和基礎建設,儼然成為不可或缺的一環。然而傳統的電子商務技術與系統設計,大部分都是以輔助商家企業的經營、廣告、銷售、與服務等需要為中心。對於消費者而言,則比較屬於間接的助益。本論文將根據消費者購買行為模式(Consumer Buying Behavior Model),建構以智慧型代理群為基礎之消費者導向電子商務機制,包含了Merchant Agent,Consumer Agent, Catalog Agent,Agent Name Services等所組成的虛擬市場。並以電腦採購為實驗領域,實作四個依據不同的升級策略所發展出來的電腦採購演算法。經過和消費者自行在網路上採購電腦的方式相比,我們所提出的電子商務機制和演算法在節省時間以及提高購買電腦的效能上,的確有不錯的成效。
第一章 簡介
1.1研究動機
1.2研究目的
1.3研究成果
1.4論文架構
第二章 相關研究
2.1智慧型代理人
2.1.1 KQML通訊協定
2.1.2 代理人目錄服務(Agent Name Services)
2.2電子商務
2.2.1 整合性電子型錄
2.3消費者購買行為模式
2.4各種以智慧型代理人為仲介之電子商務系統
第三章 消費者導向的電子商務
3.1 虛擬市場
3.2 本體(ONTOLOGY)
3.3 消費者代理人
3.4 商家代理人
3.5 產品仲介
3.6 商家仲介
第四章 產品選購策略
4.1 策略分析
4.2 固定順序升級及元件效能優先搜尋法
4.2.1 演算法
4.2.2 效能分析
4.3 固定順序及最小幅度升級搜尋法
4.3.1 演算法
4.3.2 效能分析
4.4 價格導向的漸進式搜尋法
4.4.1 演算法
4.4.2 效能分析
4.5 PP值選取演算法
4.5.1 演算法
4.5.2 效能分析
第五章 效能評估
5.1 系統流程
5.2 執行效能分析
5.2.1 執行效能與預算金額間的關係
5.2.2 執行效能與資料量多寡間的關係
5.3 滿意度分析
5.3.1 不同策略的專業滿意度比較
5.3.2 不同策略的消費者滿意度比較
5.4 消費者與電腦系統的比較
第六章 結論與未來方向
6.1 問題與討論
6.2 應用
6.3 消費者購買行為語言
6.4 結論
6.5 未來方向
參考文獻
附錄A 樣板元件
附錄B 消費者對電腦組合滿意度調查(結果與問卷)
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