中文部份
王文科(民86):教育研究法,台北市:五南出版社。
王國名(民83):烏龍茶飲料市場顧客滿意度與購買行為之研究,國立成功大學工業管理研究所碩士論文(未出版)。方世榮譯,Kotler P. 著, (民85):行銷管理學─分析、計劃、執行與控制,台北市:東華書局。
方世榮譯 (民80):服務業營銷管理,台北市:東華書局。
方信淵(民87):公立大學游泳池對外開放顧客滿意度之比較研究,國立台灣師範大學體育研究所碩士論文(未出版)。朱永華(民84):醫院服務品質與病患滿意度之關係研究,國立成功大學工業管理研究所碩士論文(未出版)。巫昌陽(民84):台北市YMCA游泳教室成人消費行為之研究,國立體育學院體育研究所碩士論文(未出版)。
李志峰(民84):高雄市保齡球消費者參與行為與行銷組合滿意度之研究,國立體育學院體育研究所碩士論文(未出版)。李金泉(民81):SPSS/PC+實務與應用統計分析。台北:松崗電腦圖書資料股份有限公司,頁535-551。
李敏鈴(民87):運動連鎖服務業生命週期與經營策略之研究─以韻律舞蹈業為例,國立體育學院主編,運動休閒管理論文集(2),頁43-67。台北市:師大書苑。
卓俊辰(民81):大學生體育的自我訓練設計,大專體育,第二卷,第二期,頁55-59。
林永明(民84):國人運動習慣之探討─初步報告,中華復健醫誌,23 (2),頁138。
林忠程(民84):台北市游泳運動俱樂部市場區隔之研究,國立體育學院體育研究所碩士論文(未出版)。洪世全(民84):服務品質、服務價值與顧客滿意的關係,國立台灣大學商學研究所碩士論文(未出版)。孫美蓮(民87):我國運動健身休閒俱樂部運作模式分析,大專體育,39,頁144-148。高俊雄(民83):休閒運動企業經營的基本條件,國民體育季刊,第二十三卷,第二期,頁44-49。許慧娟(民80):顧客滿意、服務品質與服務價值關係之研究,私立中原大學企業管理研究所碩士論文(未出版)。陳金冰(民80):休閒俱樂部行銷策略之研究,國立政治大學企業管理研究所碩士論文(未出版)。陳秀華(民82):健康體適能俱樂部會員消費者行為之研究,國立體育學院體育研究所碩士論文(未出版)。陳政友(民84):國立台灣師範大學教職員之健康危險評估,健康教育第75期,頁18。陳景森(民85):運動健康俱樂部服務品質之實證研究─以中興健身俱樂部為例,國立台灣師範大學體育研究所碩士論文(未出版)。黃士鑑(民80):企業經理人休閒俱樂部消費者行為之研究,國立政治大學企業管理研究所碩士論文(未出版)。黃奇賢(民79):渡假俱樂部市場區隔之研究,私立文化大學企業管理研究所碩士論文(未出版)。黃金柱(民83):體育運動策略性行銷(二版),台北市:師大書苑。
張春興(民80):張氏心理學辭典(二版),台北市:東華書局。
游明宏(民81):商務俱樂部市場區隔之研究,國立成功大學工業管理研究所碩士論文(未出版)。程紹同(民82):淺談體育運動休閒設施之經營管理,國民體育季刊,第22卷第2期,頁96~100。彭淑美(民79):健身房的設計與經營管理,國民體育季刊,第19卷第1期,頁16~17。彭淑美(民82):營利性運動休閒健身設施之經營管理,國民體育季刊,第22卷第2期,頁89~95。曾逢文(民76):服務消費者滿意因素之研究,國立交通大學管理科學研究所碩士論文(未出版)。張紹勳、林秀娟:統計分析 (三版)。台北市,松崗電腦圖書資料股份有限公司。
楊志良(民83):社會變遷影響健康的架構模式分析,公元兩千年社會環境趨勢及課題分析報告。
楊志顯(民86):週休二日Club go go.,銳步專業教練季刊,4 .9-11.
廖志猛(民83):休閒運動參與者生活型態及運動態度之研究─以大台北地區籃球、游泳參與者為例,國立體育學院體育研究所碩士論文(未出版)。輝偉偉(民85):顧客抱怨處理與顧客滿意關係之研究-綜合認知面與情感面之探討,國立中央大學企業管理研究所碩士論文(未出版)。盧淵源譯,杉本辰夫著(民75):事業、營業、服務的品質管制,台北市:中興管理顧問公司。
英文部份
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Cronin J. J., & Taylor S. A. (1992, July). Measuring service quality : A reexamination and extension. Journal of Marketing Research, 56, 55-68.
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Heskett, J. L., Jones, T. O., Lovement, G. W., Sasser, W. E., & Sclesinger, L. A. (1994). Putting the service-profit chain to work. Harvard Bussiness review, March-April, 164-174.
Holbrook, M. B., & Corfman, K. P.(1985). Quality and value in the consumption experience. In J. Jocoby, and J. Olson. (Eds.). Phaedrus rides again in perceived quality. (pp. 31-57). MA: Lexington.
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Hunt, H. K. (1977). Conceptualization and measurement of consumer satisfaction and dissatisfaction, Cambridge, MA. : Marketing Science Institute.
Johnson, M. D., & Fornell, C. (1991). A framework for comparing customer satisfaction across individuals and product categories, Journal of Economic Psychology, 12, 267-286.
Juran, J. M. (1974). Quality control handbook, New York : McGraw-Hill Book Co.
Kenyon, C. S. (1968). A. conceptual model for characterizing physical activity. Research Quarterly, 39, 96-105.
Kotler, P. (1991). Marketing management: Analysis, planning, implementation and control,( 7th ed.,) New Jersey : Prentice-Hall, 321-322.
Latour, S. A., & Peat N. C. (1979). Conceptual and Methodological Issues in Consumer Satisfaction Research, ( 6th ed.,) William Wilkie, Ann Arbor, MI: Association for Consumer Research, 431-437.
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Oliver, R. L., & Desarbo, W. S. (1988, March). Response determinants in satisfaction judgements, Journal of Consumer Research, 14, 495-507.
Oliver, R. L. (1981, Fall). Measurement and evaluation of satisfaction processes in retail settings. Journal of Retailing, 57, 25-48.
Olshavsky, R. W. (1985). Perceived quality in consumer decision making. In J. Jocoby, & J. L. Olson (Eds.). An integrated theoretical perspective. in perceived quality. ( pp. 3-29). MA: Lexington Book.
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Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL : A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1).
Peter, K. M., & Mobeerg, D. J. (1982). Perspectives on the technology of service operation. Academy of Management Review, 7(3), 467-478.
Peyrot, C., & Schnapf. (1993, Winter). Consumer satisfaction and perceived quality of outpatient health services. Journal of Health Care Marketing. 24-33.
Sasser, W. E. (1976, Nov-Dec). Match supply and demand in service industry. Harvard Business Review. , 134-140.
Sasser, W. E., Olson, R. P., & Wyckoff, D. D. (1978) Management of service operations. Allyn and Bacon Inc.
Singh, J. (1991). Understanding the structure of consumers satisfaction evaluation of service delivery. Journal of the Academy of Marketing Sciences, 19(3). 223-234.
Swan, J. E. (1977). Consumer satisfaction with a retail store related to the fulfillment of expectations on an initial shopping trip, in consumer satisfaction, dissatisfaction and complaining behavior.(pp. 10-17). In L. D. Ralph, (Ed.). Bloomington : Indiana University, School of Business.
Tse, D. K. & Wilton, P. C. (1988, Fall). Model of consumer satisfaction formation : An extension. Journal of Marketing Research , 25, 204-212.
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Westbrook, R. A. (1980, June). Interpersonal affective influences on consumer satisfaction with products. Journal of Consumer Research , 7, 49-54.
Westbrook, R. A. (1980, Fall). A rating scale for measuring product/service satisfaction. Journal of Marketing, 68-72.
Woodside, A. G., Frey, L., & Daly, R. T. (1989, Dec).Linking service quality customer satisfaction and behavioral intention. Journal of Marketing, 9(4), 5-17.
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