中文部份
王運昌:全民健康保險第四類被保險人就醫行為相關因素之研究。
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王乃弘:民眾對選擇醫院因素及態度之研究-以中部數家醫院為例。
台中:中國醫藥學院醫務管理研究所碩士論文,1995。
方世榮譯:行銷管理學-分析,計劃,執行,與控制。東華書局,1995。
林宮美:求醫行為研究。台北:國立台灣大學公共衛生研究所碩士論文,1992。周鴻儒:台北市三家國軍醫院門診病患就醫選擇因素及滿意度調查研究。
台北:國防醫學院公共衛生研究所碩士論文,1997。
侯毓昌:中醫門診病人選擇醫院之因素分析及就醫滿意度研究。
台北:國立陽明大學醫務管理研究所碩士論文,1995。
徐台玲:門診醫療照護品質之研究-以焦點團體與電話訪談為評估方法。
台北:國立台灣大學醫療機構管理研究所碩士論文,1998。
張文瑛:民眾選擇醫院考慮因素之研究。台北:國立政治大學企業管理研究所碩士論文,1987。張瑞麟:花蓮地區四家醫院形象訂位之研究:對應性分析的應用。
台北:國立陽明醫學院醫務管理研究所碩士論文,1993。
陳昭吟:末期腎病患者透析前的求醫經驗。高雄:高雄醫學院護理研究所碩士論文,1997。黃美涓:慢性病及其醫療概況簡介。長庚護理1994;5(2):20-22。曾淑貞:台北市某醫院中醫門診初診病人滿意度與相關因素之研究。
台北:國立台灣師範大學衛生教育研究所碩士論文,1986。
謝啟瑞:健康經濟學。五南圖書出版公司,1996。
蘇斌光:醫院行銷研究的應用:病患選擇醫院的因素分析。
台中:中國醫藥學院醫務管理研究所碩士論文,1989。
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